When you first hear about content syndication, it will surely look like a no-brainer to you. For many people, content syndication is just like guest posting but you should know that content syndication is much more than just posting content on third-party websites and this is the main reason why there are companies offering content syndication services.
Because of the precise approach of content syndication, it offers firms a wide range of benefits like brand awareness, getting closer to a niche, website traffic, quality lead generation, and much more. With so many benefits just by repurposing your content, you might start thinking about what can go wrong with your content syndication approach?
If you use content syndication services, or adopt an ideal content syndication strategy, there is nothing that can go wrong. But at the same time, there are many content syndication land mines that you will need to watch out for. From spam-ridden publishers to getting banned by Google, there are many things that can go wrong but the same applies to other marketing strategies as well.
This is why, in this blog post, we have mentioned some of the pitfalls of not having an ideal content syndication strategy.
Beware of Google’s policies
It’s a no brainer that Google doesn’t like duplicate content and it doesn’t matter how hard you try to hide duplicate content, Google’s algorithm will always be able to identify it and then mark it as spam according to the current algorithm. Even if it will not be marked as spam by Google, they will make sure that your website ranking decreases. In many cases, the content that you have syndicated can even outrank the content published on your own website because the website on which you have syndicated content might have a higher DA-PA.
But you can get rid of the issue of being marked as duplicate content by Google. For example, if you don’t index one of the listings, you will never fall into the trap of duplicity. You can check out some of the top blogs regarding duplicate content for complying with Google’s policy while making sure that you are syndicating content.
Bad lead generations
As a digital marketer, you will have to be aware of the fact that all the leads that you will be generating through your marketing efforts will not be of the same level and this is why the term quality leads are used. It’s true that through content syndication, you can generate quality leads and then convert them into customers but that will only be possible if you use an ideal content syndication process by working with B2B marketing data providers.
But since leads generated through content syndication are basically removed from your website, it becomes quite challenging to convert those leads into prospects. What you need to do here is fine-tune your content syndication strategy by incorporating high value offers so that you can generate quality leads. This will be applicable to only those people who are not aware of your product.
Duplicacy in content
One of the major pitfalls of content syndication is duplicate content and you need to use all the measures along with using database marketing services in order to stay away from this dangerous pitfall. You should know that duplicate content is one of the worst enemies of marketers and that’s why you should never overlook it.
If you want to stay away from this type of pitfall, you can collaborate with websites that have high DA-PA since they are mostly very professional with their approach. This will completely wipe out the possibility of your content being damaged.
If you are considering content syndication as a ‘submit and forget’ proposition then you are making one of the biggest mistakes in your content marketing strategy. It takes a basic understanding of your rights, determination, and regular tracking to not let the third party website make any changes to your content. You need to make sure that this term is mentioned in your license agreement otherwise your content will be tweaked for the benefit of the third-party website.
In addition to this, you will also have to ensure that your content isn’t divided into smaller pieces as this will give an opportunity to the third-party website to make changes in your content. Also, never let the third-party websites make changes to the links that you have attached in your content.
You will have the chance of losing the relevance of your syndicated content if it remains static and this will not be beneficial for your content marketing approach. And since your content will be hosted on a third party website, you might lose control over timing and relevance as well. The same piece of content may be present on 50+ websites and that will make it difficult for you to make any changes.
This is why you should never just leave your content and forget about it after syndicating it. If your content remains static, it will start losing its relevance and this will hamper both your brand awareness and reputation on the online platform even if you work with some of the best B2B marketing data providers.
There surely are many pitfalls of content syndication but with these risks, you will also get high rewards. Content syndication has a high effort to profit ratio and this simply means that by putting in minimum effort, you will be able to harness many benefits. Just make sure that your digital marketing team is considering all the pitfalls mentioned in this blog post so that they can use the syndication of content in the most precise way possible.