PERSONAL VERSUS CORPORATE BRANDING
There are two types of brands: Personal and Corporate. Choosing the best fitting title for your company requires asking some questions, getting objective answers and some future considerations. A Personal Brand is based around a person, just like it sounds. Oprah, Martha Stewart, Tony Robbins, etc. These brands can be applied to any number of products or services that can reasonably be affiliated with the individual such as Oprah’s Magazine “O” and Martha Stewart’s many lines of home décor. The brand holds the values, skills and notoriety of the person after whom the brand is named. Corporate Brands are not centered around any one person, but rather a concept, idea or industry of focus. In some cases, the brand name is nonsensical, like Google or Trivago, which makes them catchy, but increases the cost of advertising.
Corporate Brands are more flexible because it matters less who is at the helm of the brand, allowing corporate brands to be bought, sold and expanded seamlessly into multiple industries. Example: Microsoft, Apple, and Starbucks. While the CEOs of these companies are able to reach high levels of fame, just like with Personal Brands, that person can also be switched out without the brand losing all of its value and credibility. Example: Steve Job’s passing and subsequent appointment of Tim Cook as CEO of Apple. Apple is worth more now than when Steve Jobs was CEO. Are you searching for a corporate branding strategy that could assist in raising awareness of your company? Businesses from many different sectors such as hospitality, finance, and even the automotive industry have found that printing their logo onto bottled water can be a simple yet effective way to advertise their products and services in a strategic way. Bottled water can easily be sold or provided complimentary at hotels, offices, and even at trade shows or exhibitions, so if you are intrigued and wanting to give branded bottled water a try, head to the Custom Water website for all the information you need.
So… Personal or Corporate? How do you know which one is right for you?
- Will customers buy from anyone selling the products or services you make?
- Yes: Corporate
- No: Personal
- Is having you in the sale critical to making the sale happen?
- Yes: Personal
- No: Corporate
- Is your type of product or service specific to you as a creative, innovator or inventor?
- Yes: Personal
- No: Corporate
- If you were taken out of your business for 6-months, would it negatively affect the sales of your company?
- Yes: Personal
- No: Corporate
- Do you want to be able to sell your business in the future?
- Yes: Corporate
- No: Personal
Corporate Brands are more flexible because it matters less who is at the helm of the brand, allowing corporate brands to be bought, sold and expanded seamlessly into multiple industries. Example: Microsoft, Apple, and Starbucks. While the CEOs of these companies are able to reach high levels of fame, just like with Personal Brands, that person can also be switched out without the brand losing all of its value and credibility. Example: Steve Job’s passing and subsequent appointment of Tim Cook as CEO of Apple. Apple is worth more now than when Steve Jobs was CEO.
Now that you know what sort of brand you require, take the next step in working with a brand design agency to develop the logo design, messaging, design style, color palette, typography and guidelines that will guarantee consistency wherever your brand appears.
Which Types of Software Does Your Company Need?
Workspace digitalization will undoubtedly continue to grow. Business opportunities are unlimited since the internet connects the right applicants with the right employers all over the world.
However, any good idea needs a solid implementation strategy. Specifically, the need to communicate effectively and to share knowledge seamlessly grows.
Thankfully, the market is ever-expanding. When there is a global need, solutions always emerge. Digitalization is rapidly expanding to affect all fields, including communication, task scheduling and administration, file sharing, and so on.
While this is good news, it also poses a conundrum: which tools to pick and which ones to avoid?
With so many options available, it is essential to decide the exact tools your business needs.
Here are our top picks.
Call Center Automation
Call center automation is definitely a good idea, as it can be deployed for various processes, including:
- Empowering employees
- Connecting with customers
- Driving continual improvement
The finest of call center automation tools come with conversational AI capabilities and deliver unified RPA. Both factors are critical, as they help businesses optimize processes and streamline procedures with ease.
A pro tip would be to use speech analytics for your call center. Speech analytics is the process of decoding audio recordings and using that information for advanced business intelligence. It has multiple uses and is certain to improve your business’ contact center performance.
For streamlining manual tasks, consider VoIP protocols, IVR systems and ACD systems.
VoIP protocols (Voice over Internet Protocol) is a method for the delivery of voice communications and multimedia sessions over IP networks. It has been around for a while and pretty much all businesses have used it at some point.
IVR (Interactive Voice Response) systems allow customers to interact with a computer-operated phone system through the use of voice and DTMF tones input via a keypad.
ACD (Automated Call Distribution) systems are telephony devices that answer and distribute incoming calls to a specific group of terminals or agents. Typically, ACDs deploy a voice menu to direct callers based on the caller’s selection.
Using dispatch software is always a good idea as it enhances logistics operations dramatically. It is a type of field service management software and its main purpose is to assist businesses in managing and automating their dispatch operations.
Dispatch software combines multiple functionalities such as client information, scheduling, dispatching, employee productivity, and automated billing and invoicing, to name a few.
Performance Management Software
Performance management is the process entailing communication and feedback between managers and employees. Its main goal is to uphold the company’s strategic goals.
There are five steps in the performance management cycle, as follows:
- Planning — communicating goals
- Monitoring — monitoring employee performance
- Developing — using insights obtained during the monitoring phase to improve employee performance
- Rating — performance appraisal
- Rewarding — rewarding good performance
Updated performance management software can streamline these otherwise complex steps, so it’s important to choose wisely. Also, keep in mind that new tech can only help if you have a strategic vision — automating random processes won’t do much to improve your performance management procedures.
eLearning and Gamification
Learning is one of the most desired benefits for new recruits. If you focus on adopting an innovative strategy in this area, you may lead by example.
Gamification and other eLearning options are rather popular these days, so you should definitely consider them.
What is gamification?
As the term portends, it is the application of game elements in other contexts. In the context of eLearning, gamification focuses on certain game elements that can boost training. The three main standards of the approach are meaningfulness, conditioning, and communication. Gamification specifically targets the extrinsic motivation of the learner (in plain words: external rewards).
Typical elements of gamification are points, badges and leaderboards. Points identify progress, nadges display achievements, and leaderboards are used for ranking.
Additional elements (optional) include progress bars, incentives, rewards for the milestones achieved, a narrative, feedback and interactive elements.
Beyond gamification, you may want to consider augmented reality (AR) learning. Once reserved for musings of science fiction writers, AR has gone a long way to reach its present status. Even when we can’t see it, AR technology is all around us.
Augmented reality is a synthesis of the real world and computer-generated environments. AR apps interact with users, offering a rewarding user experience.
As AR apps overlap with other technologies, it’s not unusual for students to be able to use social media to send messages while learning.
Knowledge Management System
Knowledge management systems are yet to earn their rightful place and there’s no doubt that will happen eventually. The current state of knowledge management and sharing is far from optimal but it’s still better than not doing anything. Conventional methods can document only ca. 20% of organizational knowledge.
It’s no rocket science that offering learning opportunities is simpler than managing knowledge, specifically in the case of large organizations.
Modern knowledge management systems bring together technology, organizational processes, and learners. Information is stored in a central location, meaning it’s easily accessible anywhere, anytime.
Project Management Tools
When it comes to project management tools, options are close to endless.
There are so many apps that it’s impossible to compare them all. Thankfully, clients usually go for popular choices, so you may start there until you learn the ropes and come across a better solution.
Typically, businesses need to combine project management tools with communication tools and file management tools, for obvious reasons.
Pick the apps that integrate with others and focus on the following points: file sharing, task conversion, visualization, and unified inbox.
Keeping Track of New Tech
Considered here are some of the must-have apps, which we’re hoping you’ll find helpful. Additional ideas may come to mind but stick to simplicity.
Alas, it’s too easy to get lost in the variety, and not all software solutions are necessarily good solutions.
Since workplace digitalization is a trend that doesn’t seem to be going anywhere, it’s perfectly valid to turn to other businesses for advice.
New tools keep popping up all the time and they make a point of including new trends. Keep an eye on the offer and adjust away.
Top 10 Digital Marketing Interview Questions And Answers
Digital marketing has become an integral part of businesses worldwide, and with the rise in demand, there has been an increase in the number of job openings in this field.
This blog will discuss some of the top digital marketing interview questions and answers that will help you prepare.
The rise of online platforms and social media has opened up endless opportunities for marketers to reach and engage with their audience.
As a result, the demand for digital marketing professionals has rapidly increased over recent years. With the increasing demand for digital marketing professionals, knowing the top digital marketing interview questions is essential.
If you want to crack a digital marketing interview, you must be well-prepared with the commonly asked digital marketing interview questions.
Best 10 Digital Marketing Interview Questions (With Answers)
If you are looking to start a career in digital marketing or are preparing for an interview, here are the top digital marketing interview questions and answers to help you ace your next interview.
- What is digital marketing, and why is it vital for businesses?
Answer: Digital marketing promotes products or services using digital channels, such as search engines, social media, email, and mobile apps.
The goal of digital marketing is to reach and engage with potential customers through these digital channels and convert them into loyal customers.
It is important as it helps businesses reach their target audience cost-effectively and measurably and provides the opportunity to engage with customers in real-time.
Click here: Learn in detail the top digital marketing interview questions with Expertrons
- What are the different types of digital marketing?
Answer: The different types of digital marketing include Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing (SMM), Email Marketing, Content Marketing, and Affiliate Marketing.
- What is SEO, and how does it work?
Answer: SEO stands for Search Engine Optimization which focuses on optimizing a website’s content to rank higher on search engine results pages (SERPs) organically.
It works by optimizing the website’s content, meta tags, and other on-page elements to make it more relevant and useful to users searching for a particular keyword or phrase.
- What is PPC, and how does it work?
Answer: PPC stands for Pay-Per-Click, it is an important metric. It is a form of paid advertising where advertisers pay a fee each time their ad is clicked on. PPCs are commonly used in search engine advertising and social media advertising.
PPC works by bidding on keywords and displaying ads on SERP i.e search engine result pages or other websites, and advertisers only pay when someone clicks on their ad.
- What is social media marketing, and how does it function?
Answer: The process of advertising products or services on various social media platforms like Facebook, Twitter, Instagram, and LinkedIn is known as social media marketing.
It works by creating content that is engaging, running ads, and engaging with the audience which helps to build brand awareness and ultimately drive traffic to the website.
- What is email marketing, and how does it function?
Answer: Email marketing method is a popular way of sending promotional messages to a targeted audience via email.
Email marketing entails obtaining email addresses from readers or subscribers in order to share pertinent information with them, such as newsletters, updates on pertinent events, and promotional offers.
- What is content marketing, and how does it function?
Answer: The process of Content marketing is creating and sharing valuable content to attract and retain a clearly defined target audience.
It functions by producing interesting, educational, practical, and entertaining content and disseminating it via a variety of channels, including blogs on websites, social media, and email.
- What is affiliate marketing, and how does it work?
Answer: Affiliate marketing is a type of performance-based marketing where advertisers pay a commission to affiliates for promoting their products or services.
It works by providing affiliates with unique links (each affiliate works separately) that they can use to promote the products or services, and advertisers only pay when a sale is made through the affiliate’s link.
- What are the key metrics used to measure the success of digital marketing campaigns?
Answer: Some of the key metrics or popularly known as KPIs used to measure the success of digital marketing campaigns include website traffic, conversion rate, click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), and return on investment (ROI).
- What are the different tools used in digital marketing?
Answer: There are many tools available in the market, some of the popular and good tools used in digital marketing include Google Analytics, Google Ads, SEMrush, Ahrefs, Hootsuite, Mailchimp, and Canva, among others.
In conclusion, digital marketing is a vast field with endless opportunities.
Digital marketing is a rapidly growing field, and it is important for job seekers to be well-prepared with the commonly asked questions in interviews.
By preparing for these top digital marketing interview questions and answers, you can increase your chances of landing your dream job in digital marketing.
To succeed in a digital marketing role, you must understand the various channels and strategies available and how to measure their success.
We hope these top digital marketing interview questions and answers will help you ace your next interview and showcase your knowledge and skills.
All You Need to Know About the Crypto Tax Calculator
Cryptocurrency taxes can confuse many people, especially those new to crypto. With so many cryptocurrencies available and the value constantly fluctuating, it can take time to calculate the exact amount of taxes owed. This is where the crypto tax calculator comes into play. In this blog post, we will explore what a crypto tax calculator is, how it works, and why it is essential for cryptocurrency investors.
What is a Crypto Tax Calculator?
A crypto tax calculator is designed to help cryptocurrency investors accurately calculate their tax liabilities. It analyzes the transactions on various cryptocurrency exchanges and summarizes the taxes owed. These calculators typically utilize an Application Programming Interface (API) to retrieve transaction data from cryptocurrency exchanges, including the date of purchase, the amount spent, the price of the cryptocurrency at the time of purchase, and the date of sale. Once this data is collected, the calculator calculates the tax liability.
How Does a Crypto Tax Calculator Work?
Crypto tax calculators work by taking all of the data collected from the API and processing it through a complex algorithm. The algorithm considers various factors, such as each cryptocurrency’s purchase price, sale price, and holding period. The tax calculator then uses this data to calculate each transaction’s capital gains or losses.
Capital gains are the profit made when selling a cryptocurrency for more than it was purchased for, while capital losses occur when selling a cryptocurrency for less than it was purchased for. Once the calculator has calculated the capital gains or losses for each transaction, it then calculates the total tax liability for the investor based on their tax bracket and the tax laws in their country.
Why is a Crypto Tax Calculator Essential?
Crypto tax calculators are essential for several reasons:
Calculating cryptocurrency taxes can be highly complicated, especially for those who have made numerous trades. A crypto tax calculator eliminates the possibility of human error, ensuring that the tax liability is calculated accurately.
Calculating taxes manually can be a time-consuming process. A crypto tax calculator simplifies the process and saves investors time by automatically generating a tax report.
Hiring a tax professional to calculate your crypto taxes can be costly. A crypto tax calculator eliminates the need for a tax professional, saving investors money.
Using a crypto tax calculator, investors can ensure that they comply with tax laws in their country. Failure to comply with tax laws can result in penalties and fines.
How to Choose the Right Crypto Tax Calculator
Choosing the right crypto tax calculator can be overwhelming, given the many options available. Here are some factors to consider when selecting a crypto tax calculator:
Accuracy is the most crucial factor when choosing a crypto tax calculator. Ensure that your calculator is accurate and current with the latest tax laws.
A user-friendly interface is essential when choosing a crypto tax calculator. The software should be easy to navigate, and the instructions should be clear and concise.
Ensure that the crypto tax calculator you choose can integrate with the cryptocurrency exchanges you use. The more exchanges the calculator supports, the better.
Choose a crypto tax calculator that offers excellent customer support. The support team should be easily accessible and able to answer any questions you have.
A crypto tax calculator is an essential tool for cryptocurrency investors. It simplifies calculating taxes and helps investors comply with tax laws. Using a crypto tax calculator, investors can take control of their tax liabilities and make informed decisions about their cryptocurrency investments.
A Guide to Spring Cleaning Your Financial Paperwork
If the spring-cleaning bug has bit you, you won’t stop at just washing your windows and cleaning under the fridge. Your job isn’t done until you can bring order to all areas of your life, including your financial house.
Even though online banking makes it possible to manage money virtually, the average person still collects a lot of snail mail over the year.
While throwing all that paperwork out may be tempting, this idea could cause problems in the future. You’re meant to keep certain financial documents — look below to see how long.
Personal Loan Contracts
Any time you borrow a personal loan or line of credit, you have to sign a loan agreement. This contract contains all the black-and-white details of your account, so you know what to expect when borrowing a line of credit or personal loan. Most importantly, it outlines your terms, payment schedule, and cost of borrowing.
While some traditional loans may mail you a paper contract, online lenders might send you an e-document. You should keep it in a safe place — whether it’s paper or digital. It should join any supporting documents or proof of payments for at least the lifetime of the loan.
You can safely get rid of phone and utility bills after one month. After all, most utility providers set you up with an online account where you can review digital copies of these bills.
The only exception is if you plan on using any of these bills for tax-related purposes. In that case, refer to the section on taxes for how long you should keep them.
If our bank, credit card company, or lender still mails your monthly statements, financial advisors recommend you keep them for 12 months. Once again, you might have to keep them longer if you plan on using them as supporting tax documents.
Do you always say “yes” when the cashier asks if you want your receipt? Your wallet is probably bursting with receipts collected over the year.
The good news is that you can safely clear out most of them. There are only three times you should file away your receipts for safekeeping.
- It’s for a major purchase, like a new appliance, vehicle, or device. You may need to show this in case you need to return it or activate its warranty.
- It’s for household services or work done to your house, including renovations and repairs.
- You made a purchase you plan on writing off.
You should keep your auto, health, and life insurance documents until your policy expires, or you purchase a new package.
Tax time is stressful enough without having to fight against disorganized and missing paperwork, so pay particular attention to your returns this spring.
According to the Canadian Revenue Agency (CRA), you should keep your supporting documents for six years. However, some advisors recommend you keep all your tax documents indefinitely in case of errors. You should also retain copies of your returns, notices of assessment, and notices of reassessment.
Handle Your Finances with Care
Once you go through all your paperwork, you’ll be left with two piles: the paperwork to keep and discard. When it comes to the stuff you want to toss, make sure you shred it first so that no personal information may be exposed. As for the stuff you want to keep, look for a filing system that works for you. Choose a safe, dry place where you won’t lose things.
ANWORK: Fully Encrypted And Ephemeral Communications
ANWORK is a secure and private messaging app that offers end-to-end encryption for all communications. Keep reading our post if you do important business meetings and want no one to access your data. Here we will tell you the secured communication solution.
How does ANWORK work?
ANWORK is a secure messaging app that offers fully encrypted and ephemeral communications. All data is stored locally on your device and not shared with third-party servers. ANWORK uses an advanced end-to-end encryption protocol that ensures your messages are secure from start to finish.
If you choose to, you can also set messages to expire after a certain amount of time, ensuring that your conversations are truly ephemeral. With its end-to-end encryption and ephemeral messaging, you can be sure that your conversations are safe from prying eyes.
What are the benefits of using ANWORK?
ANWORK is different from traditional communication platforms because it offers a number of unique benefits that make it ideal for certain types of communication. Some of the benefits of using ANWORK include the following:
Fully Encrypted Communications
ANWORK offers fully encrypted communications, meaning that all messages exchanged on the platform are automatically encrypted end-to-end. This makes it impossible for anyone to eavesdrop on your conversations or access your messages without your permission.
It means that all messages exchanged on the platform are automatically deleted after a certain period of time. This ensures that your conversations are private and cannot be accessed or shared without your permission.
No need for a phone number
ANWORK does not require a phone number for you to sign up or use the platform. This makes it ideal for people who want to keep their phone numbers private or for those who do not have a phone number.
No need for a username
ANWORK also does not require a username or password for you to sign up or use the platform. This makes it even easier to use and helps to keep your conversations even more private.
Works on any device
ANWORK works on any device that has an internet connection. This includes smartphones, laptops, and desktop computers.
ANWORK is an open source platform. This means that anyone can access and audit the code to make sure that it is secure.
Built by a team of security experts
ANWORK was built by a team of security experts with years of experience in the industry. This means you can ensure your conversations are safe and secure.
ANWORK is designed to be user-friendly and easy to use. The platform is simple and straightforward
How can I get started with ANWORK?
ANWORK is a secure communications platform that can provide you with extra security. It is available for free on the App Store and Google Play. ANWORK is also available as a desktop application for Mac and Windows.
We have guided you well on how ANWORK can secure your chats and provide a secure communication procedure. When you use a platform like ANWORK for communications, there will be no risk of information leakage. This is because the information is stored on reliable algorithms using signal protocols. The protocols included Curve25519, AES-256, HMAC-SHA256, and many more. For more information about this secure chat communication, read the above mentioned carefully.
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