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Overcome the Covid19 crisis by keeping your business afloat and active on Instagram



Businesses have taken a hard hit during the Covid19 pandemic, and especially small businesses had to bear the brunt of it. Despite the governments providing financial stimulus, the damage is much more than what it seems. Business owners face the most challenging task to play their role in combating the pandemic and try their best to salvage their business from the depths of deep despair. Businesses must make all efforts to stay in touch with their customers and consumers despite the disruptions hindering normal business operations. It is the time for the business of all types and sizes including small businesses to use their resilience and respond faster than others by adjusting to the new normal. Every business owner must try to stretch every dollar to keep their business afloat and wait for the opportune moment to gather momentum. 

Businesses must bank on innovation to work out new ways of engaging with customers by maintaining physical distancing and recast their business processes to ensure contactless interactions with customers. Social media provides endless opportunities to stay connected with customers.Creating a business account on Instagram will help maintainbusiness operations, including selling your products. You can maintain business continuity amid the pandemic by using the business-friendly features of Instagram to overcome the physical disruptions caused by the pandemic.

Get going by buying Instagram likes

Instagram promises a high return on investment, and its constant innovation and adding more business-friendly features makes it a hot favorite among businesses. The increased engagement rate of Instagram works in favor of companies as it helps to connect closely with customers and inspire them to take some positive action. Instagram’s business orientation is evident from the way the majority of active users keep following some businesses.  Launching an Instagram campaign on the right note consists of popularizing the posts soon after posting them. That is only possible when you buy likes from real people by logging on to Stormlikes that offers targeted likes. The likes hint at the number of followers you have because a higher number of likes translates into a higher number of followers. 

The advantage of having an Instagram business account is that you can carry out full-fledged business activities, including selling your products instead of just marketing and branding. In that sense, Instagram provides a marketplace that puts it in a different bracket from other social media channels. The conversions on Instagram bring instant revenue, which is not possible by using other social media channels.

Fight the virus but not at the cost of your business

Following the government and public health advisories to the T is the only way to ensure that we put the brakes on the path of the coronavirus. Maintaining physical distancing and practicing good hygiene and safety like washing hands frequently with soap, water, or sanitizer and wearing masks effectively cut off the infection that spreads through minute droplets floating in the air. When someone carrying the virus sneezes or coughs, the virus transmits through the air, and wearing masks can minimize the risks of getting infected. Maintaining a distance of 2 meters when moving in crowded places breaks the chain of infection. But businesses find it hard to maintain their operations by adhering to the strict restrictions, which has resulted in widespread closures and many small businesses tragically meeting their end.

To combat the crisis effectively by maintaining constant contact with customers, Instagram provides almost endless opportunities.  Using Instagram Stories, you can tell customers how you are tackling the crisis and the steps you are taking to ensure customer safety. Describe the modifications of your business processes to ensure safety for your employees and customers that will instill confidence. Moreover, your customers will realize how much you care for them even when there are almost no chances to resume normal business activities. 

Instagram Live can help to grab all attention

Instagram providesplenty of opportunities of engaging with consumers by offering a tip, guidance, and education while keeping them entertained. The feature of Instagram Live allows uploading videos. You can find it within Instagram Stories for streaming videos in real-time, which creates better engagement and increases trust for the brand. Tutorials, demos, teasers, and launch announcements are all useful for promoting products. Using a short video to alert customers about a limited time special offer will generate interest that leads to meaningful conversion.

To attract viewers to your videos on Instagram Live, tease it in your feeds or Stories before going live that would make them curious to know more about it and grow their expectation about the brand.They would be eagerly waiting to watch the video. Since the videos appear within the Instagram Stories, it follows the same guidelines of remaining live f 24 hours and then vanishes. However, you can save the videos in your feed for future use.  Going ahead, you can use the content in a different way by uploading it on IGTV, another novel feature of Instagram.

IGTV –another business-friendly feature on Instagram

The pandemic has not dampened Instagram’s spirit to enhance its business-friendly features as it keeps introducing something new that gives more options for showcasing brands and businesses. The feature named IGTV, an acronym for Instagram Television, gives a shot to marketers who can use the feature to get closest to customers and engage with them more intensely. Since videos have the highest appeal among all types of content and constitute the majority, IGTV helps stream full videos, a marked improvement of Instagram’s earlier streaming capabilities only micro-videos. 

To create a distinct identity of your brand on Instagram that leaves a lasting impression, you can use the feature of IGTV, which resembles YouTube in its capabilities of streaming videos up to an hour-long. You can offer consumers more opportunities to interact with your business and even engage in the transaction by using the shopping feature of Instagram that sets it apart from other social media channels. 

Read more: What Will The Future of Work Look Like Post-Pandemic?

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How To Grow Your Self-Storage Business




If you are looking for ways to grow your self-storage business, there are several tried-and-proven business strategies that you can use. It really does not have to be something that costs you a lot of money or that requires you to drastically adjust your business model.The strategies can also work well if you have underperforming units.

Know your customer. Knowing your customer entails knowing what they desire, what motivates them and what problems they are trying to solve. It means understanding what solutions you can provide to them and how you can make their lives easier. In the storage business, you may have several customer types so be prepared to cater to each one.

Once you understand your customer well enough, you should make an assessment and be able to create an irresistible offer. The offer should be tailored to your customer so that when they have a look at it, they would feel as if they are missing out if they did not take you up on it.

Make it a priority to go above and beyond for your customer. When you go above and beyond for your customer, you connect with them on an emotional level and you’re bound to win their loyalty. This is not really about providing good customer service. It is more about possibly finding ways to connect with your customer sometimes even outside of exactly what your business offers. It has a lot more to do with simply paying attention to the customer to sometimes offer some kind of help or token they would not expect. In the storage business, this could for example take the form of offering some sort of special non-standard storage solution for unique items like paintings.

Measure everything. Measuring everything in your business is the only way to guarantee that you know exactly what is going on in your business at all times. For instance, measure where your customers come from, measure which of your advertising efforts convert better. You can measure how many people come to your site or office, the percentage of visitors that are new or returning, the average number of times they spend deciding whether or not they will use your services. Also, find out from customers which of your marketing efforts led them to your business. This strategy will help you decide which efforts to continue to invest in and which efforts need improvements.

These strategies can also work for underperforming properties. Depending on where those facilities are located, the ideal customer that would use those offerings might just be a bit different from customers making use of your other properties. If you are sure your business offers the best portable storage containers, then measuring all the variables related to your business will help you to identify the problem pretty quickly. It is also important to keep measuring because historical figures can never indicate future performance. Often underperforming units are like that because owners assume that what they are doing works, but the figures will show when that changes and when. You can use the information to make sure your business continues to grow.

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Find a Job In The Legal Field With These Tips



What To Do Before An Interview

Developing a career in the legal field can be challenging, especially in the face of stiff competition. You must be ready to pay your dues to land your dream job. Ultimately, though, your hard work will pay off, and you’ll have a rewarding career when you follow the right steps.

1. Focus at School

While it’s not impossible to get an attractive job in the legal field with mediocre grades, it’s undoubtedly more challenging. Focus on schoolwork and try to graduate in the top 10% of your class to get a high-paying job at a reputable firm.

2. Pick the Right Career Path

It’s also critical to have the aptitude for your field because each subsection of the legal area can take years to master. For example, if you want to become a tax lawyer, you must be ready to spend years in the library and pass some incredibly challenging exams.

3. Use School Resources

After graduating, feel free to use school resources to find work and develop your career. Attend job fairs to connect with employers that traditionally hire from your school. Speak to your school counsellors for advice and networking support. Consider starting at a firm even if it’s not your first choice to develop your resume.

4. Use Legal Recruiters

The right recruitment firm can make a big difference in your job hunt. Look for legal recruiters who have many years of experience in the legal profession for the best results. After all, no one understands lawyers better than lawyers themselves!

In addition, find a recruitment agency that’s reputable with a strong track record and a robust network. Such an agency can quickly help you find a job in the legal field by enhancing your resume and offering vital advice for interviews.

5. Develop Your Network

Develop your network by connecting with attorneys working in the field. Also, don’t hesitate to use social media pages. Many people find jobs in the legal profession by updating their LinkedIn profiles. Look for your ideal job and read up on the requirements to enhance your profile. Complete further qualifications if you need to or volunteer at a legal clinic to gain some valuable experience.

Sign up for mentorship programs and shadow successful professionals in the field. Be respectful and enthusiastic to create a strong impression on your mentor. They may just help you land a job!

6. Stay Prepared for the Future

Have your resume, transcripts, writing samples, and reference letters ready to avoid wasting time when a potential employer contacts you. Even if you don’t have reference letters, have their contact information on hand.

7. Follow Up!

It helps to stay organized. Keep track of your job applications, and remember to follow up on email after your interviews with thank you notes to keep yourself in the hunt. Likewise, send a polite email even if you haven’t heard back from an employer to let them know that you’re interested in working for them.

Of course, stay patient. Don’t lose hope after setbacks and learn from your mistakes. Finding a job in the legal field takes hard work, perseverance, and some luck.

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Why Diversifying Your Products And Services Is Crucial To Business Growth



It’s very common to see a well-established brand launch bold new products or services in different markets. It goes without saying that business growth should be the long-term goal of every company and brand. By diversifying products and services, companies of any size or industry can do just that.

Product diversification is a serious undertaking, and it isn’t without its risks. However, once you’ve taken the time to identify market opportunities and develop a business growth strategy, the benefits should far outweigh the risks. Not only will diversification sell more products to existing customers, but it will also reach out to new clients and expand into markets that might otherwise have been restricted. This is fundamental for business growth.

Identifying market opportunities

Diversification involves entering into new markets and industries that your business doesn’t currently operate in. It might consist of creating an entirely new product for that new market, or it could be a matter of tweaking an existing product to reach out to a new audience. There are many different ways to diversify and develop new products or services. It’s a significant process and one that you have to get right.

How do you decide what’s going to work? That’s where market research comes in. This should be the first, vital step of any diversification process. Before any new products or services are developed, it’s imperative that every company first takes some time to analyse the market. Consider if there is space for new products, what competitors are doing, and if your new product will offer a solution to a common problem. Market research goes a long way; without it, you’re setting yourself up to fail.

Why is diversity crucial to business growth?

Now that we’ve established how to identify business growth opportunities, let’s take a closer look at how product diversification helps you do just that.

You can reach more customers

Companies that focus on a narrow range of products and services have access to a limited number of customers. It’s great being a market leader and establishing a loyal customer base, but there’s still untapped potential. And when you operate in a small market with limited outreach, new competitors and new technology can quickly throw you off your perch. A diverse range of products promotes business growth because it helps you reach a greater range of customers – whether that’s by demographic or geography.

The impact of market change is greatly reduced

Many businesses have learnt the hard way that volatile market changes can have a devastating effect on trade. COVID-19 is a testament to that, as is Brexit. With a portfolio of products in several different niches, you’ll always have a way to generate revenue. Suppose one branch of your business begins to suffer due to new regulations or reduced customer uptake. In that case, you can look to build on the success you’ve created in another area that remains unaffected.

No more seasonal peaks (and troughs)

Many companies find that their products are tailored to suit customers at a particular time of year. So, it’s worthwhile looking for ways those products could be varied and redeveloped to generate revenue year-round. You’ll quickly grow and develop as a company when you have the resources to sell new products and services at each stage of the calendar year. Diversification means that instead of relying on one small, sharp uptake, you can increase profits throughout the year and get an edge over your competitors.

Diversifying your products and services costs time, money, and resources. However, after carrying out effective market research and identifying potential opportunities, the advantages of branching into new industries and markets will far outweigh the risks. This exciting process helps your brand grow in stature and puts your business in a position to benefit for years to come.

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Cloud Communication is the next upgrade to your Enterprise



Cloud Communication

Enterprise businesses usually need to look for voice solutions. Cloud communications may be the most ideal option for them. With the introduction of cloud-based technology, market demand continues to grow, with competitors parading new features and prices to attract customers.

Do you have any idea about the benefits of Cloud or Unified Communication? If not, then you have come to the right place. We will now try to highlight the benefits of Cloud Communication here. So let’s get started.

Multi-platform integration

Communication between a given organizations, especially medium-sized or enterprise-level organizations, is more than just a voice. Video calling platforms are being integrated into regular sales conversations with potential customers, while text or instant messaging-based applications are tools used for inter-organizational communication or customer support.

Some cloud communications platforms give companies the ability to integrate all of these applications into one management utility that makes it easier for IT systems and other employees to manage their customer or peer relationships.

Mobility and remote connection

The most obvious advantage of cloud-based VoIP phone systems is their “plug-in anywhere” functionality. Unless users have a device authorized by the central account manager of the cloud voice system, they can connect to the Internet and log in to their calling portal from anywhere.

This enables teleworkers to gain the same system access and customer management skills as online work workers, preventing any need to develop certain processes or special considerations for some workers.

Financial flexibility

Most cloud-based communication networks are established under one-month service contracts, initially enabling companies to scale voluntarily and pay for them as they use them. This payment structure is in stark contrast to privately owned PBX or Data Center Tech, which does not require ongoing payments, but instead demands the full purchase of the underlying equipment that supports the infrastructure. It is difficult to plan for these capital expenditures and usually leads to a production plateau or low-quality period on both ends of the purchase.

Quality control

Two things are detrimental to business success, such as poor quality and inconsistent reporting. In a cloud-based system, all documents are stored in one place and a single format. With everyone having access to the same information, you can maintain consistency in the data, avoid human error, and keep a clear record of any corrections or updates. Conversely, employees handling information at Silos may mistakenly save different versions of documents, leading to confusion and reduced data.

Disaster recovery

Control is one of the factors contributing to the success of a business. Unfortunately, no matter how you control your organization’s processes, there will always be things out of your control, and in today’s market, even a small amount of unnecessary downtime can have a tremendous negative impact. Decreased downtime in your services leads to productivity, earnings, and brand reputation.

Network redundancy

If your customers can’t communicate with you, sales stop, and the business closes. Power outages and other system errors that occur on-premises kill you in the water until your IT team or an outside service provider takes you back online. Through cloud communication, service providers maintain a secure system and often set up a redundant network to meet timely SLAs, avoid service interruptions, and keep their customers online.

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Designer Ceiling Fan Buying Guide: What to Look for And How To Buy




Buying designer ceiling fans can be tricky. With so many styles and designs available online and in stores, choosing the one that will suit your space and personal preferences can be difficult.

Whether you are remodelling your house or simply planning to replace your existing ceiling fans, it is important to invest in fans that prove to be a true value for money. 

Image Source: Luminous 

We bring you a list of factors that you must consider while buying a designer ceiling fan:

  1. Air Delivery

The total amount of air that your ceiling fan can move directly impacts the level of its performance and function. Airflow is measured in CMM, and ideal air delivery is recognised at 215-235 CMM. Designer ceiling fans not only cool the room, but help the air circulate better. When the air is circulated well throughout a room, the room temperature is easily brought down. 

  1. Sweep Size of the Blades

Ceiling fan blade sweep refers to the total distance around the circle the blades create as they turn. Designer ceiling fans that come with higher sweep mean that they can deliver more air, but the area of airspeed determines their efficiency. A fan that comes with a sweep size of 1200 mm is considered to be an ideal choice for a small room while, for a bigger room, you can use a ceiling fan with a sweep size ranging between 1200 mm-1400 mm or try using multiple ceiling fans. 

  1. Correct Room Size

Room size plays a crucial role when you are shopping for designer ceiling fans. The square footage of a room determines how big the fan should be to get proper and sufficient air circulation. Using a meter stick or a tape, you can easily measure the dimensions of your room and then choose the blade span accordingly. The following table with below-mentioned dimensions will be handy.

Sweep Size/Fan SizeRoom SizeRoom type
600mm /900mm sweepLess than 50 square feetSmall Bathrooms/Powder Rooms, Utility Rooms, Walk in Cabinets, Narrow Long Balconies, Small Puja nooks, Narrow Longish kitchens. 
900mm/1050mm sweep50 to 75 square feetFull Bathrooms, kitchens, Study Rooms, Single Bedrooms, Office Rooms, Wider balconies, Regular Puja Rooms.
1200mm sweep75 to 160square feetBedrooms, Dining Rooms, Living Rooms, Studios 
1400mm sweep 160 to 250square feetLarge rooms: if room is of almost square configuration.
2 fans of 1050mm or 1200 mm sweeps160 to 250square feetLarge rooms If the room is a rectangle or L shaped.
  1. RPM of a Fan

RPM stands for the total number of Revolutions Per Minute. RPM means how quickly the blades of a ceiling fan spin at a given speed. The faster the blades spin with the right blade pitch, the faster they can push air and produce an immediate cooling effect due to evaporation. To achieve the best airflow of a designer ceiling fan, you should buy a ceiling fan that comes with multiple different speed settings ranging from low to high. 

  1. Choose the Number of Blades

Designer ceiling fans usually come with- three, four and five blades. A ceiling fan with three blades is considered to be more effective and an efficient choice for cooling. 

Shop for the Best Designer Ceiling Fans

These are some of the factors that will be helpful in buying a designer ceiling fan for your home. Explore options from premium brand like Luminous. They offer a wide range of designer ceiling fans with different types of functionalities, types, colours and finishes in addition to best-in-class performance.

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