In a recent published report, Kenneth Research has updated the market report for Over The Top Video Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.
U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Over The Top Video Market products.
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The Over-The-Top Video Market report provides an in-depth analysis of the Semiconductor & Electronics during the forecast period 2017-2026 which consists of the industry overview including the market size, volume, growth rate and recent trends and developments in the market based on historical and current data. The report covers detailed information about the key players, market segments, growth drivers and restraints in the industry. The report delivers an insight into the Over-The-Top Video Market which allows our clients to make informed decisions regarding the growth of their businesses.
The Over-The-Top Video Market is anticipated to reach around USD 94.3 billion by 2026. In 2017, the AVOD segment dominated the global market, in terms of revenue. North America is expected to be the leading contributor to the global over-the-top video market revenue during the forecast period.
The growing penetration of broadband infrastructure, and increasing adoption of device-based computing have boosted the adoption of OTT Video. over-the-top video market growth is also influenced by the increasing penetration of mobile devices and other connected portable devices. Moreover, development of new apps, features and independent platforms for OTT content has driven the over-the-top video market. OTT video services enable consumers to stream live content, download videos and movies, thereby increasing its popularity.
Increasing disposable incomes, and growth in media & entertainment industry further support the growth of this market. Availability of low cost OTT video services and rising need for a personalized experience has accelerated the adoption of OTT Video. Increasing investments by vendors in technological advancements coupled with increasing demand from emerging economies further boost the market growth.
North America generated the highest revenue in the market in 2017, and is expected to lead the global over-the-top video market throughout the forecast period. The high disposable incomes in the region, and growing media and entertainment industry drive the market growth in the region. There has been a significant increase in the consumption of online video content in the region. Favorable government regulations in the region boost the market growth in the region. Local players are introducing low cost OTT Video with advanced technologies to cater to the growing demand of consumers. Numerous key players have adopted partnership and expansion strategies to increase their market share in OTT Video markets of the North American region.
The major companies operating in the over-the-top video market include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd. These companies launch new products and collaborate with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.
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