Brand loyalty and retention—are the pillars of social media traffic.
Social media is better than other channels and helps you get sincere responses from your audience. It’s a medium to help you discover more about your target audience and increase conversions and loyalty for you.
Gaining trust and credibility. People know and want your website to have social media channels
It’s a way for them to contact you and get the information they can trust. You look real and honest. People hear about your brand and gain more credibility.
SEO score. SEO experts know that your social media postings can affect your search engine rankings too.
Social networks are becoming more and more like search engines today and you can’t do SEO without doing social media first.
Choosing the right social media channel for your business
When you choose the right social media channel ensure the communications platform is relevant to your business goals. Create objectives like location, age, gender, religion, education, and marital status to create fresh buyer personas and connect them through preferred channels.
These questions are important
What do your users like or dislike
What motivates themes
Are they business oriented?
Are they following new trends
Are they on social media
Do they like attention
You can research this and more through social listening tools
It’s not important to be on all social media channels. Be on the ones that help you meet your goals. Setting up a profile doesn’t cost you much. Facebook and Twitter are all helpful mediums to optimize these interactions.
Use LinkedIn for B2B
LinkedIn for instance is a great platform for B2b relationship building. In such environments, the core connection is with a human. Build connections with both people and businesses that you find interesting.
Use Pinterest and Instagram for B2C Audience
Pinterest is about visual elements like infographics, photographs, and other visually relevant information. Retailer bloggers love Instagram because it’s highly visual and you can showcase products there.
Another platform is Slideshare where you can break down and showcase complex information in an easy-to-understand manner.
Social media will only cost you some hours a day. It will increase your sales and increase the amount of traffic you drive to your site.
You only need to close the deal.
Once your social media team decides which social media channel to use, the next step is creating your social media pages on those sites and start posting content. Rich, colorful images and thoughtful content over time draw attention and likes.
These are some of the ways to attract traffic to your business with social media channels.