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Marketing Analytics Software Market, June 2021 Report On Size 2021 Share, Growth By Top Company, Business Opportunity, Regional Analysis, Application, Driver, Trends and Forecasts By 2030



In a recently published report, Marketing Analytics Software Market report for till 2030. The report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

U S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analysis and U.S. Census Bureau mention the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilst imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Marketing Analytics Software Market products.

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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further.

Global Marketing Analytics Software Market is valued approximately at USD 2.13 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 14.0% over the forecast period 2020-2027. Marketing analytics is a practice of measuring, controlling, managing and analyzing the marketing performance which enables marketers to evaluate the success of their efforts. It comprises of the processes and technologies in order to maximize the effectiveness and optimize the Return on Investment (ROI). Marketing analytics offer profound insights into customer preferences and trends, and allow them to monitor the online marketing campaigns.

This solution further allows to monitor the respective outcomes which enables managers to finance as effectively as possible. Marketing Analytics Software helps marketing managers in the areas of customer surveys, product design, industry trends, and customer support. The rising adoption of cloud technology and big data as well as increase in social media channels are the few factors responsible for growth of the market over the forecast period. Furthermore, the rising advancements and strategic alliance such as product launch and investment by market key players will create a lucrative demand for this market.

For instance: on 02nd December 2020, Oracle launched MySQL Database Service with Business Analytics, performs transaction processing and business analysis tasks within the same database system. This software provides high-performance, lower-cost alternative to competing systems such as the Google Cloud SQL and Microsoft Azure SQL Database. Whereas, high deployment cost of marketing analytics software and easy availability of open-source solution is the major factor restraining the growth of global Marketing Analytics Software market during the forecast period.

The regional analysis of global Marketing Analytics Software market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world owing to the presence of a large number of companies and an increasing number of companies continuously foraying into this market. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027.

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Major market player included in this report are:
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.Com Inc.
Accenture PLC
Adobe Systems Incorporated
SAS Institute Inc.
Teradata Corporation
Neustar, Inc.
Pegasystems Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below:

by Deployment :

by Application:
Online Marketing
E-mail Marketing
Content Marketing
Social Media Marketing

By End User:
Travel and Hospitality

By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Marketing Analytics Software Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

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About Kenneth Research

Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation

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Advanced Functional Material Market By Key Players, Deployment Type, – Forecast



Global Advanced Functional Material market is valued approximately at USD 26.12 Billion in 2018 and is anticipated to grow with a growth rate of more than 5.98% over the forecast period 2019-2026. The Advanced Functional material (AFM) reduce the carbon footprint of the components and consume less energy during the manufacturing process and smaller carbon footprint during its use or when recycled. This material is in demand in industries such as electrics & electronics, automotive, aerospace and pharmaceuticals. The advanced functional material substitutes conventional materials in transport industry and rise in demand in healthcare industry are the factors accelerating the growth of market over the forecast years.

For instance: According to the IQVIA institute, the global market of pharmaceutical reached to USD 1.2 trillion in 2018 that is increase of over USD 100 billion from 2017. Thus, increase in growth of pharmaceutical industry due to advent of technological advancement and important role of advanced functional material in pharmaceutical industry accelerate the growth of market over the forecast years. Whereas, an emerging trend of conductive polymers and Eco-building of the future using advanced functional material is a lucrative opportunity for the growth of market over the upcoming years. However, higher cost and complexity in availability of raw material is hampering the growth of market over the forecast years.

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Market player included in this report are:
3M Company
Air Products and Chemicals, Inc.
Ametek Inc.
Applied Materials Inc.
Applied Nanotech Holdings, Inc.
Bayer AG
Cambridge Display Technology Ltd
CNANO Technology Ltd
Ceradyne Inc.
CPS Technologies Corporation

The regional analysis of global Advanced Functional Material market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia Pacific accounts for the largest share in the global Advanced Functional material due to the increasing demand for automotive production and presence of large number of consumer electronics device manufacturers. Similarly, Asia Pacific is the fastest growing region in the global Advance Functional material market owing to the emerging market of automotive industry in the region.

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Data Centre Colocation Market Report Analysis, Share, Revenue, Growth Rate With Forecast Overview



Data Centre Colocation Market is valued approximately USD 28.3 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 10.9% over the forecast period 2019-2026. The data center colocation allows the organization to rent office space for servers, networks or internet bandwidth to deploy its own data center within an existing data center. The cost-effective and energy efficient data center solutions provided by the data center colocation to users has led to the rising demand of the market over the forecast period.

The data center colocation market tends to grow significantly over the forecast period owing to the rising awareness among organizations towards reducing carbon footprints which has led to the increasing penetration of data center colocation among users. The data center colocation enhances the business potential by reducing the operational expenditure resulting the growth of the market. Moreover, the data center helps in space reduction as the server can be stored at data center thus, reducing the space requirement. This helps in boosting the market share of data center colocation. Further, the data center colocation enables reduction in cost of cooling and heating along with the need of IT expertise. The major players in the market are adopting the strategy of merger and acquisition to expand their digital reach.

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The regional analysis of Data Centre Colocation market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is expected to dominate the market share of data center collocation market owing to the presence of large number of IT industries and presence of major data center collocation service providers. For instance, in March 2019, Microsoft and Telecom Egypt are collaborating to provide Microsoft cloud network in Egypt. The collaboration is aimed to increase the customer base and to extend the geographical outreach in the region.

Moreover, major companies are managing their business data through data center collocation hosting as higher initial cost involved in installing the infrastructure resulting in the accentuate market growth of data center collocation. The merger provides the company to expand its product portfolio in B2B Data Centre Colocation. The companies will provide information such as renewals of account, product adoption and usage, subscriptions, billing along with many other information to the client.

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Data Center Accelerator Market Development Status, and Comprehensive Research Study



“Data center accelerator market to grow at 49.47% CAGR during 2018–2023”
The data center accelerator market is expected to reach USD 21.19 billion by 2023 from USD 2.84 billion by 2018, at a CAGR of 49.47% from 2018 to 2023. The focus toward parallel computing in AI data centers is a major factor driving the market. However, premium pricing of accelerators is a restraining factor for the data center accelerator market growth.

“Market for FPGA to grow at highest CAGR during forecast period”
The market for FPGA is expected to grow at the highest CAGR during the forecast period owing to the increasing adoption of FPGAs for the acceleration of enterprise workloads. Also, FPGAs are associated with advantages such as rapid prototyping, shorter time-to-market, reprogram ability in the field for debugging, and longevity.

“Market for enterprise interface to grow at highest CAGR during forecast period”
The market for enterprise interface is expected to grow at the highest CAGR during the forecast period. The market for enterprise interface is expected to gain traction in the coming years on the back of the hyper-scale cloud-based companies—such as Google (US), Facebook (US), and Amazon (US)—which are more focused on digital transformation to build similar types of cloud-native applications; this is a key factor contributing to the growth of the market for this application. The cloud-native application development requires a new set of tools, methodologies, and underlying IT infrastructure. With the availability of both open-source and commercial software, the cloud-native architecture has been widely adopted by enterprises.

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“Data center accelerator market in APAC to grow at highest CAGR during forecast period”
The market in APAC is expected to grow at the highest CAGR during the forecast period. The growth of the data center accelerator market in APAC is mainly attributed to the organizations in APAC that prefer deploying a hybrid cloud. The organizations are adopting a mix of on-premise, third-party, co-location, private cloud, hosted cloud, and public cloud—depending on nature of workloads, legacy decisions made by the team, budgets, technology maturity within the organization, etc. North America is expected to hold the largest share of the market by 2018. Key reasons attributing to the growth is the increasing demand for sophisticated infrastructure and services in North America, which makes data center owners opt for the ANSI/TIA-942 standard and also, encourages them to continually invest in upgrading their equipment and processes.

Following is the breakdown of primary participants’ profiles by different parameters:
• By Company type: Tier 1 – 45%, Tier 2 – 32%, and Tier 3 – 23%
• By Designation: C-Level – 30%, Directors – 45%, and Others –25%
• By Region: North America – 26%, Europe – 40%, APAC – 22%, and RoW – 12%

Key players operating in the market include NVIDIA (US), Intel (US), Alphabet (US), Advanced Micro Devices (US), Achronix Semiconductor (US), Oracle (US), Xilinx (US), IBM (US), HP (US), Dell (US), Lenovo (China), Fujitsu (Japan), and Cisco (US).

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Canada Taps Maple Syrup Reserves



Quebec City, Quebec CA – 12/02/2021 – The Quebec Maple Syrup Producers, aka. the “OPEC of maple syrup,” publicized in recent days that it would release nearly 50 million pounds (22.6 million kilograms) of maple syrup from its strategic reserve following a shortfall in the year’s expected production and increased demand overseas for its sugary gold. The 50 million pounds of syrup the group is draining represent about half of its stockpile. The Quebec Maple Syrup Producers, responsible for more than 70% of the world’s output, said the shortage was linked to a shorter harvest and high demand. This is the largest amount of syrup the maple cartel has released since 2008 and 2009, years where the group was forced to completely empty its reserve.

Maple syrup is made from the xylem sap of sugar maple, black maple, or red maple trees; however, it can also be made from other maple species. Maple syrup production is mainly located in northeastern North America; specifically, the northeastern states (including New York, Vermont and Maine) and the southeastern parts of Quebec and Ontario, Canada. Next to raw honey, maple syrup (and maple sugar) is the most popular natural sweetener in North America. Maple sugar is made from the controlled crystallization of maple syrup and takes several forms. Granulated maple sugar looks like brown sugar with variable grain size. It is easy to store in air tight jars and it will not mold or separate. Granulated maple sugar is often sifted to create a uniform sugar.

Vermont Agriculture Secretary Anson Tebbetts says warmer conditions made for a tough year for maple producers on both sides of the border. He says Vermont is keeping an eye on the situation to see what it means for our maple market.

Tebbetts said “As we know, Vermont is the leader in the nation of Vermont maple. It is the finest. We’ll be fine but sugar-makers will be monitoring this to see what it brings to them,” 

The Vermont Maple Sugar Makers’ Association’s Cory Ayotte says demand has been up as people turned to cooking and baking at home during the pandemic.

Ayotte said “People are using more maple, so, 2021 was not a good season for most producers here in Vermont and in Canada, as well. So, you know, numbers were down in production and, like I said, numbers are up in consumption. So, this all makes sense. So, it’s nothing too scary. It’s, you know, it’s kind of expected.”

Ayotte said supply chain issues have not been impacted sugar-makers the way other industries have been hit.

“Things are OK,” he said. “We’re surviving the pandemic, you know, because there’s a lot of other industries that are hurting from supply issues, but we’re still getting maple syrup out the door. And we’re just looking forward to a good 2022 season.”

Kevin McCormick, a maple syrup producer in Nova Scotia, said “This year’s production was lower overall, and it really was a combination of Mother Nature being uncooperative as far as a good season and the good news about maple syrup’s health benefits.” Nova Scotia’s maple syrup production was similarly affected by the weather.

“You need to have cold nights and then warm days, and that’s what makes the sap run because there’s pressure in the tree,” says Matt Chagnon, forestry professor at the University of New Hampshire.

About Maple Syrup

Indigenous peoples from the northeastern part of North America were the first group known to produce maple syrup and maple sugar. Aboriginal oral traditions and archaeological evidence suggest that maple tree sap was being turned into syrup long before Europeans arrived. European settlers adopted the practice and advanced production methods. 

Several tribal legends passed on through oral story telling explain how maple syrup production began. Some stories give credit to the squirrel, the Nanabozho or the Glooskap. Another popular story claims that venison was cooked in tree sap and served to the chief. The sugaring season became an important time for aboriginal tribes. Rituals were celebrated based around sugaring and celebrating the first full moon of spring, the Sugar Moon. Maple syrup was used as a sweetener and a flavor enhancer.

Native Americans collected syrup using primitive tools. They carved v-shaped notches into the tree trunks using sharp stones, they diverted the sap flow with concave pieces of bark or reeds into birch bark buckets. The sap was concentrated by freezing the sap and removing the frozen water or by dropping hot stones into the buckets to evaporate the water. The production of maple syrup is one of the only agricultural processes that evolved in North America.

Early European colonists in the northeastern part of North America learned the basics of maple syrup collection from the native people. The indigenous people showed the colonists when and which trees to tap. Fur trader and European settlers were involved in the maple harvest by the 1680’s. The Europeans adapted the methods used by the Native Americans to make the harvest less destructive and more sustainable. Instead of slicing the bark to release the sap the Europeans used augers to drill small holes into the trees. This method is similar to what is used today. Maple syrup was an important commodity in liquid and sugar form in the 17th and 18th centuries because it was used in place of cane sugar. Cane sugar was expensive because it had to be imported from the West Indies.

Maple syrup and sugar have played an important role in the history of the United States. After the passage of the 1764 Sugar Act, which imposed high tariffs on imported sugar, maple sugar became even more popular.

Before he became president, Thomas Jefferson liked the idea that maple sugar could be produced by citizens of the new nation and help sever it’s dependence on sugar grown on plantations in the British Caribbean using slave labor. At the end of a visit to Vermont, in a speech he gave in Bennington, Jefferson said, “Attention to our sugar orchards is essentially necessary to secure the independence of our country.”

Wooden buckets were made by cutting a tree down and into segments; the segments were hollowed out from one end until a bucket was created. The wooden buckets are seamless and water tight. After the sap filled the buckets it was transferred to larger containers like barrels, hollowed-out logs or large kettles. These vessels were transported to the sugar shacks by foot or with the assistance of draft animals.

The process of collecting and boiling syrup was energy-intensive and time-consuming. After being collected from the trees the sap had to be transported to the sugar shack where it would be boiled. Large collection areas usually had a central sugar shack where all of the syrup was made. Draft horses or oxen were used to pull large barrels of sap to the boiling location. The sap was poured into large metal kettles and boiled over large fires until the desired consistency was reached.

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Purchase Guide: Hitachi Travelstar 7K750 750GB Hard Drive



Owing to advancements in 4K sector technology, we now have notebook-friendly 2.5-inch hard drives with 500GB per platter and a maximum Z-height of 9mm. Even power-efficient 5400RPM discs can achieve impressive transfer rates due to their great data density.

Internal 2.5-inch hard drives from Hitachi are divided into two categories: mobile hard drives and high-performance mobile hard drives. Drives in the first category spin at 5400RPM, while the ones in the second category spin at 7200RPM, resulting in better performance. 

For about a hundred dollars, the Hitachi 750GB Travelstar 7K750 delivers excellent performance for notebooks, compact desktop computers, all-in-one devices, and multimedia systems. You can easily install it in a USB or eSATA-based case to use it as an external storage system as well.

As previous drives are being pushed out and new versions are being added, Hitachi’s portfolio includes a mix of options with 3Gb/s and 6Gb/s SATA interfaces, as well as a few models that still use 512-byte sectors.

The Hitachi Travelstar 7K750 750GB 2.5-Inch Hard Drive has 16MB of cache and a 3Gb/s SATA interface, along with AF sectors. Although the physical sectors have a size of 4KB, they are emulated as 512-byte sectors. Data is saved on two 375GB platters with a data density of 502Gb/in2. Because the drive only has two platters, it may easily sit inside a 9.5 mm Z-height and, hence, should fit into any notebook.


The Hitachi Travelstar 7K750 is a fast mobile drive, featuring sequential read and write speeds of up to 98MB/s, which puts it on par with the Western Digital Scorpio Black WD7500BPKT. After aggregating the maximum average and minimum data rates of its competitors, Western Digital’s drive comes out on top by a razor-thin margin. Other 7200RPM drives, like Seagate’s Momentus and Momentus XT, are 6MB/s slower than the Hitachi Travelstar 7K750 and the Scorpio Black.

The three other drives on our list, Hitachi’s Travelstar 5K1000, Western Digital’s Scorpio Blue, and Toshiba’s MQ010A, are all limited by 5400RPM spindles and lag far behind the 7200RPM Hitachi Travelstar 7K750.

The Hitachi Travelstar 7K750 sits in the middle of the pack, with average access times of 16.4ms for read and 15.5ms for write. However, it has a somewhat higher power draw than normal at times. Idle power, for example, is 0.8W, whereas competitors’ maximum value is 0.6W. However, its average power consumption appears to be normal, and the performance-per-watt rating of 59.6 is higher than the other three models. With a score of 78.1, the Western Digital Scorpio Blue WD10JPVT takes the top spot on the performance-per-watt ranking list.

Throughput and Interface Bandwidth

The only drive that claims to be a performance-oriented 2.5-inch drive is the 7200RPM Travelstar 7K750. It performs admirably in the benchmarks for sequential read and write operations, averaging 98 MB/s in each. Western Digital’s Scorpio Black WD7500BPKT comes in a close second.

The other three drives, with spindle speeds of 5400RPM, lag behind the 7K750. Hitachi’s Travelstar 5K1000, Toshiba’s MQ01ABD100, and Western Digital’s Scorpio Blue WD5000LPVT, on the other hand, are not slow in the slightest. On average, the slowest of the three is only 10MB/s slower than Hitachi’s 7K750.

The only one of the four new hard drives with a 6Gb/s SATA interface is the Hitachi Travelstar 5K1000. This would theoretically provide the drive with a large performance edge over its competitors. However, in practice, this metric primarily reflects performance between small data caches and the interface. If you get hit, you will get a big speed boost. However, because these drives have only 8 or 16MB buffers, Hitachi tops the charts.

4KB Random Reads/Writes and Streaming Reads/Writes

Streaming workloads are best handled by the Hitachi Travelstar 7K750. The Toshiba MQ01ABD100 and the Western Digital Scorpio Blue WD5000LPVT, on the other hand, trail it closely. Although Hitachi’s Travelstar 5K1000 lags behind, it is still a strong performer in terms of streaming.

In random read/write testing, drives with fast spindle speeds and short access times typically perform well. In Iometer’s random read/write test, however, the three 540RPM drives outperform our only 7200RPM model.

The WD Scorpio Blue WD5000LPVT is the quickest, followed by the Hitachi Travelstar 5K1000 and the Toshiba MQ01ABD100 in the mid-range, and the Travelstar 7K750, despite its 7200RPM spindle, coming in last.

Power Consumption and Performance Per Watt

Hitachi’s Travelstar 5K1000 draws the least power of the three power-efficient discs, trailed by the Toshiba MQ01ABD100 and the Western Digital Scorpio Blue WD5000LPVT. Hitachi’s Travelstar 7K750, which places a premium on performance, is the least successful of the four options.

Due to its strong sequential performance, the Travelstar 7K750 dominates the other three candidates on the streaming performance-per-watt ground. Despite being slower, the Toshiba MQ01ABD100 is highly power-efficient.

The WD Scorpio Blue WD5000LPVt, however, outperforms its three opponents in the database-oriented performance-per-watt test.


Our three other contenders are led by the high-performance Hitachi Travelstar 7K750. It is a fast notebook-friendly drive, with the maximum average sequential read and write speeds of any 2.5-inch hard drive. In I/O-based tests, however, it fails to create a considerable lead. Even though the other three samples are 5400RPM drives, it falls behind rival models in some tests. When compared to the other three drives, the Travelstar 7K750 reigns supreme. Quite impressive, eh?

The fact that we believe Hitachi’s 7K750 is just average is influenced by strong performances delivered by its “green” competitors. Hitachi’s Travelstar 5K1000, Western Digital’s Scorpio Blue WD5000LPVT, and Toshiba’s MQ01ABD100 are all faster than the 7200RPM drive, despite not being tuned for performance. As an added advantage, all three 5400RPM drives use very little power. In our performance-per-watt assessment, Western Digital’s Scorpio Blue WD5000LPVT and Hitachi’s Travelstar 5K1000 even outperformed the 7200RPM drive.

Overall, Western Digital’s Scorpio Blue WD5000LPVT closely follows the Hitachi Travelstar 7K750, but the Toshiba MQ01ABD100 and the Hitachi Travelstar 5K1000 lag way behind it. However, this does not imply that they are slow.

As we come to an end, we would like to highlight Advanced Format once again, which offers increased data density and helps squeeze 1TB of storage into a 9.5 mm Z-height, which is required for wide notebook compatibility. While increased data density is beneficial, it has an unfavorable side effect. Most of the time, seek times are increasing. This is because positioning and stabilizing tiny read/write heads over the correct track is becoming increasingly challenging. This may not be a huge concern for slow-turning user data repositories, but it could hinder future attempts to develop high-performance drives.

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