With over one thousand million customers and counting, Instagram is simply a pressure to be reckoned with. In fact, as the recognition of this unique platform has grown exponentially in the past five years especially, increasing number of people are using Instagram for more than just social interactions. Companies and people are purpose in coming across a way to make money on Instagram.
But the question arises: How do we make money from a social media platform?
Publish Sponsored Posts: Probably the most famous way to make money on Instagram is as an influencer, where you create sponsored posts on behalf of a brand. You need a sizable following for brands to consider you viable, so spend your time developing your following and engagement before you do. Try to connect with brands.
In order for you to be able to make big bucks from sponsored posts on Instagram, you need to have a decent following. Research has shown that influencers with more than 1 million followers make thousands of dollars per post. If you’re a micro-influencer, that’s fine too. 30,000 followers. or even 15,000 followers are still valuable to brands. It is important for brands to ensure that their audience is engaging with their content, which includes liking, commenting on, and sharing the content. A great example of an influencer who has managed to make big bucks on Instagram is Anthony Carboni, who owns 30+ Instagram accounts and makes around $ 20,000 to $ 25,000 per month using the platform. But if you’re just starting out, you can earn $ 0.25-0.50 for every “Like” and $ 1.00 for every comment on a sponsored post.
Promote Affiliate Links: Affiliate links have become a popular way to make money on Instagram, and it’s easy to get started too. First, you need to identify an affiliate program brand that you would like to work with. Then sign up for their affiliate program. After registering, you will become an affiliate partner and receive your unique and traceable promo code or link. Advertise the product on your Instagram account, including the link or promotional code. If one of your followers follows the link and buys, you will receive a commission on the sale. The money earned in an affiliate program is based on commissions. If this is the path you want to go in making money on Instagram, make sure the brand you choose has an excellent reputation and is relevant to your audience so you have a better chance of making those sales.
Promote Your Online Store or Other Business: If you have a business, you can use Instagram like any other brand. This is especially valuable if you are selling products that your photography can display. Instagram is great for promoting fashion, beauty and food products. For each advertising article, you need four articles that do not promote your product. However, you can present your business or company in more general publications and emphasize its more humane side. For example, you can share pictures of your customers using the product. Alternatively, you can show your followers what is really going on behind the scenes. You will likely respond well to these posts by showing your more human side. You need your Instagram posts to gain trust.
Create Visual Content for Sale: Instagram users upload 100+ million photos and videos every day. So it makes sense to create visual content for sale on the platform. You see there are a lot of brands that upload their professional pictures to the platform, but simply uploading their professional photos with the perfect lighting and composition is not going to help them stand out from the crowd. In order to grab the attention of consumers who are constantly bombarded with images throughout the day, they need to provide them with UGC (User Generated Content). UGC is “any content (text, video, images, reviews, etc.) created by people, not brands”. This type of content is effective because it tends to be more authentic.
Instagram can be a very lucrative way to make money, but you need to lay the foundations for it first. Once you’ve put the time and effort into building an engaged audience, there’s no reason you can’t live well, exclusively from your Instagram activities. It’s more than just a social media platform for users to connect with their favourite friends and influencers. When used correctly, it also can be a strong sales tool and how to form money. What the platform offers is one of the factors that attract brands the most. So take advantage of these opportunities, pick one of the tactics above, and run with it!