If you are looking to promote your products on your Magento website then it is important to make use of online merchandising strategies. This will help you to create the type of marketing campaign that will give your business the kind of exposure that you’ve been searching for.
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Visual Product Sorting
Visual product sorting is an important aspect of online merchandising. It allows you to rearrange products and keep them organized. The process is also useful for boosting sales.
The Visual Merchandiser module from Magento is one of the most powerful features offered by this eCommerce platform. The tool enables you to make the most of your product catalog by adding new categories, using rules and attributes to customize your product listing and automating certain tasks.
Unlike the standard Magento functionality, which only offers the name, price and value, this module has a number of other useful functions. For instance, it can automatically sort your products by name, SKU or availability.
Another useful feature of this module is the ability to set up merchandising rules. These rules determine which products are listed in a category. You can also use them to automate other tasks such as position numbers.
Another great feature of this extension is the fact that it allows you to visualize the various actions that will occur on the frontend. This will save you a lot of time while you’re working.
Drag-and-drop merchandising
Magento is a powerful platform that can help online retailers create a professional eCommerce site. It provides a number of tools for managing design, content, and operations. One of its more advanced features is Visual Merchandiser.
This tool provides marketers with an easy way to organize products, sort them by promotion, and reorder them. The tool can be used for both manual and automated merchandising.
Magento Enterprise Edition includes Visual Merchandiser. However, the open source version of the platform limits sorting and logic rules.
For more robust catalog management, the Front-End Visual Merchandiser extension is available. This add-on allows users to drag and drop product cards.
Rule-based merchandising is another advanced feature available in Magento. The tool allows marketers to boost individual products by applying numeric boosting scores. It also supports multi-attribute boosting conditions.
Sortler is an online store catalog management tool that helps merchandisers to improve their online stores’ conversion rates. Sortler’s cloud-based platform has been proven to increase online store conversion rates by up to 25%. Besides, it helps employees manage the catalog more efficiently.
Rule-based product promotions
Rule-based product promotions are a great way to cut down on manual labor while still offering a valuable marketing tool. By using attributes relating to the product, you can set up rules that are specific to your business.
These rules can be used for up-selling or cross-selling. Up-sells are generally pitched under similar products and aim to provide the buyer with a better option. The most common example is on a product detail page.
Cross-sells, on the other hand, are more general. Magento eCommerce allows you to bundle items in different categories. You can also set up a rule to display related products to your customers.
A good rule of thumb for rule-based promotions is to be clear about the name of the rule. This will allow you to easily recall it if you need to.
Rule-based product promotions are a lot easier to setup and manage than traditional promotion methods. For instance, if you want to show a special price on 10 items, you can set up a rule to do it.
Up-sells
Magento online merchandising up-sells are a great way to increase the revenue of your store. When done properly, these techniques can be very profitable for both the customer and the retailer. The key to sales success is to make the purchasing process as easy as possible.
Up-sells are used to suggest to customers that they should buy a more expensive product or add more features to the one they are already buying. This works well on product detail pages, but you can also use it in abandoned shopping cart emails.
Cross-sells are another great way to boost eCommerce up-sells. Customers will see related products in the cart and the checkout page. If they want to add more items, they can simply click the “add to cart” button for those products. However, if they don’t want to add additional items, they can skip the cross-sell.
Magento has a powerful system for up-selling and cross-selling. Both can be automated, and you can even segment your customers. You can then run automated campaigns based on your CRM data.
You can get acquainted with the Pricing and make a choice of what you need.
