Digital Marketing

Integrating Traditional and Digital Marketing

Marketing techniques have been evolving ever since the virtual platform came into existence. Digital marketing is considered to be the way forward but the benefits of traditional marketing should not be overlooked. Sure, business strategy planning is required to make sure that both traditional and digital marketing are placed with integration for maximum reach.

Companies and brands that want to showcase their products or services to the mass market need to make sure that both types of marketing are well integrated. While traditional marketing is expensive, digital marketing is cost-effective. The number of people using social media and online websites is on the rise so the time spent online is increasing. However, the traditional medium still has some ace up its sleeve and shouldn’t be misused while planning your marketing tactics.

People have been known to get impressed by seeing an ad on TV. Similarly, brochures and newspaper advertisements have a personal touch that works well with converting leads. Thus, it is important to have a perfect strategy that combines traditional and digital marketing.

What is Traditional Marketing?

When we talk about traditional marketing, it consists of television advertising. TV provides a lot of exposure to a company, and it is believed that TV ads have a huge impact on potential customers. However, TV advertising has expensive campaign costs, and you cannot have a target audience as anyone who is tuned into a particular channel views the ad.

When we talk about traditional marketing, it consists of television advertising. TV provides a lot of exposure to a company, and it is believed that TV ads have a huge impact on potential customers. However, TV advertising has expensive campaign costs, and you cannot have a target audience as anyone who is tuned into a particular channel views the ad. Radio is another traditional form of marketing, but similar to TV, you cannot target a particular audience. Newspapers, Magazines, and Flyers are all part of the traditional marketing format and though each has a personalized impact, you cannot control who sees your ads and whether are they your potential customers. However, you do get a lot of exposure and several views as most individuals still pick up newspapers, magazines, and flyers. For example, Oppizi’s flyer distribution service offers a solution to the challenges faced by traditional marketing methods. This targeted approach not only maximizes the impact of your marketing efforts but also provides a cost-effective solution to promote your business to the right audience.

What is Digital Marketing?

Digital marketing is more than mere social media postings. Though social media is an important aspect of digital marketing, it does not end there. Digital marketing extends through social media, search engines, and SEO content. Similarly, email marketing is another technique that a brand can use as a marketing tactic.

Hosting online events, and having social media influencers to highlight your brand is another way to grab the attention of potential customers. As the use of smartphones is on the rise, mobile marketing is an effective form of digital marketing. Creating a strong brand image via digital platforms can help companies achieve targeted sales and make sure that their brand is highlighted most effectively. Also, with digital marketing, you can divert ads to the most potential customers via targeted marketing tactics. This reduces cost and makes sure that the people who are interested in similar products and services are exposed to your ads.

Integrated Digital Marketing Strategy

Now that you know the aspects of traditional and digital marketing, here’s how to integrate the two. Start by adding your social media account information along with your website address and any other online URLs that you want your potential customers to see. You can also add the URL to your landing page and similarly add feedback or a contact information page. By this, you can have your sales team follow up the lead.

Once you have a web page or social media address for your printed ads on billboards, newspapers, magazines, or flyers, customers may look them up for more information and contact your brand. You can have the podcaster speak out your social media handles or website address in the radio advert which can divert traffic to your digital marketing strategy. Moreover, while playing a television advertisement, the commentator or the creative should include your online presence and ask customers to contact you there.

In modern times brands are indulging in creating a QR code that directs customers to the desired online channel. You can customize your QR code to divert customers to your social media page, YouTube channel, website landing page, or any other URL. This form of integrating traditional and digital marketing is gaining popularity and brands, as well as customers, like to see marketing strategies modernized.

As far as costs are concerned, digital marketing is more cost-effective than traditional marketing. However, integrated marketing is the better way to make sure you achieve maximum exposure in a limited time. So, without much ado, the benefits of each type of marketing have a positive impact on your business.

Author Bio:

Full Circus (a digital marketing agency in Delhi, India) is a houseful of acts performed by circus masters who are the best at what they do. From content, design, and development to branding, ads, and digital marketing, the show never stops at Full Circus.

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Christophe Rude

Christophe Rude

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