When the COVID-19 pandemic swept the globe, everything and everyone was affected (and continues to), including political campaigns. Field operations such as meet & greets, canvassing, and door knocking were no longer possible. Parties needed new political campaign strategies and this is when they turned to virtual events.
In this article, we shed light on how virtual events shaped the political landscape in the United States. And, reflect on the prospect of using virtual event management platforms for running these campaigns.
How Republicans and Democrats Pivoted their Political Campaign Strategy
The decision to host virtual political conventions was both liberating and daunting. Since no election had ever been conducted against the backdrop of a pandemic, turning to online events was certainly daunting. But it was also liberating because even during such trying times, political parties were able to replicate the experience through virtual events.
The traditional campaigns consist of endless speeches by several elected officials from different parts of the country. This was, undoubtedly, tiresome for attendees. Virtual events, on the other hand, focused on just premier speeches and other compelling elements.
The Democrats decided to go for all-virtual conventions, early during the onset of the COVID-19 pandemic. They focused on both prepackaged segments and live speeches by Joe Biden. The prepackaged segments highlighted key constituencies, Biden’s story, and contrasts on economic and healthcare policies with the Democrats. [Source: Washington Post]
In the first few months of the pandemic, Republicans opted for the conventional route and continued with political rallies and debates. However, as the infection gripped most of the population in the United States, they too were compelled to shift their strategy. They canceled all campaigns when COVID-19 was at its peak and shifted to virtual events, sources at ABC News report.
Many events including the “national week of training” and “national day of election” that were previously planned in person were shifted to a virtual setting. And, several of these events that involved mass gatherings in thousands of supporters were canceled altogether. Honestly, how many of these attendees can actually participate in these virtual political events through video conferencing apps?
Not many, apparently.
What Role Did Technology Play in Shaping Political Campaigns?
Forced by the economic shutdown and a need to stay at home, political parties adapted – like everyone else on the planet. When the elections were just six months away, both Republicans and Democrats had gone fully virtual. And, they turned to technology for help.
Since knocking on doors, passing out brochures at political events, and mass campaigns were no longer viable, those in charge shifted to video conferencing apps and other digital technology as part of their reformed political campaign strategies. For example, McDaniel hosted nearly 400 Trump Victory Leadership Initiative Trainings from April 2020 until the end of the campaign. [Source: SunSentinel]
And, all of this was accomplished with the help of the Zoom video conference. But even that had its limitations. When it comes to hosting virtual town halls, virtual political conferences involving hundreds of thousands of people, video conferencing apps will no longer suffice.
Enter virtual event management platforms.
How Can Virtual Event Management Platforms Help?
Digital advertising and fundraising are not new in politics. Long before the pandemic struck, many political candidates held policy discussions online. However, due to COVID-19 restrictions, they were exposed to various digital tools to creatively engage voters and donors virtually, that they wouldn’t be able to otherwise. And, this impact will outlive the pandemic itself. [Source: Wired]
Depending on the audience size, some might get away with using video conferencing apps such as Teams or Zooms for hosting virtual political events. However, these are not sustainable when it comes to hosting larger events. For that, political parties need to invest in a full-fledged event management platform.
While traditional video conferencing tools are absolutely fine, they need something more advanced for hosting political campaigns, debates, and other events where hundreds of thousands of voters can attend. Besides welcoming a larger audience, parties get more sponsorships, integrated marketing automation tools, audience registration pages, hybrid event capabilities as well as ability to handle complex agendas and pre-recorded events.
Though in-person events will become feasible again and virtual-only campaigning will likely not be the only medium of connecting with voters, not everything will be back to the pre-COVID standard. And, what’s here to stay is the use of virtual event management platforms.
Anything marketing or Google Ads
Anything marketing simply uses anything to get people to visit your website so they can buy your product and sign up for your information or offer. This is a sure way to generate a lot of targeted traffic to your sites. This type of marketing is highly effective, and really unnecessary if you know where to look.
Marketing is the most targeted form of advertising available to you today.
Marketing your website on the internet can be an overwhelming experience, but using anything as a marketing tool is incredibly powerful. Online marketing is probably the most profitable way to sell something. Marketing as an affiliate is pure entrepreneurial. The use of classified ads is also popular online because it is affordable and it works. Marketing with anything has been working for years and it will continue to work.
Anything will help you get targeted traffic to your website and build credibility as an expert in your niche market. Instead, it will provide highly targeted traffic generated by people who will buy if you meet their needs. Any kind of ad marketing lets you get your ad in front of millions of targeted traffic who are looking for your product or service. Many top internet marketers and offline business owners are using this method to drive targeted traffic. When you decide that you want to make money online, the first thing you should do is become proficient in the art of driving traffic. Article marketing is a powerful but overseas way to increase your website traffic.
Expect from the Best PPC management firm
PCs are well known to online business owners in today’s digital and social world. Yet some of them are not even aware of the term due to lack of knowledge or insufficient resources. However, PPC advertising is a powerful way to market your business differently. Here you also pay for top positions in relevant websites and search engines. Many of the existing SEO strategies are complemented by marketplace verticals, business models, and testing keywords. Undoubtedly, PPC is to divert instant traffic to a site.
As mentioned, you will not be able to manage or start a click-per-pay campaign on your own due to incompetence or lack of experience in this particular sector. In this situation, you should choose to hire the Best PPC management firm.
The reality behind a successful business is a true promotion where, if you get a chance to shoot an arrow in the eye of the fish, you can achieve instant profit and results. You do not have to wait a few months to see the results of your spending. The motivation behind every click is because you know how much a single click costs you and how much it costs. In order to quickly display your products and services in the online market, you prefer PPC because it is able to deliver instant traffic to your site.
When you hear about PPC and decide to use this strategy for your site, you know about the benefits of site visits, quality traffic, and even sales growth. It is used globally because it has the ability to divert heavy traffic to a website without wasting any time which is intended to buy some kind of service or buy a product. For a successful sales PPC campaign, potential and effective clients must be targeted.
Bring in new customers
Another way to market your product or service is to use online display advertising. It’s a habit to attract clients and visitors who have never known or visited your website before. Using a Google tool called AdSense, your ads can be seen on a variety of potential websites with similar content and high ranking in similar industries. For those who are browsing through a specific site for specific content, your ads can ultimately lead your business to success. You can expect new customers to arrive because of a good marketing campaign established by the Best PPC management firm you hire.
How AdSense Google Advertising Makes You Money
The problem? It is very easy to create code with AdSense Google ads and put it on your blog or website. The next thing you hear is people saying that they can’t make money with Google AdSense or that the amount they can earn is so minimal that it makes no sense to use it.
The size of your Google ad content
The most common default when creating your AdSense ads is a full banner at the top or bottom of your web page or a 250 x 250 square ad that you place at the top left of your page.
People who browse the web are prepared to expect ads of a certain size and shape in specific areas on pages that inadvertently contain ads. Therefore, the more things you mix and create uniquely friendly pages for people to view, the more likely your readers are to get their attention.
The power of color and Google AdSense revenue
By adhering to the default values of Google AdSense you will find yourself with white background ads. This works fine if you use a website background that is all white. If that doesn’t happen, matching your Google Ad’s background and boundaries with your page will help increase the number of clicks you take.
Newbie Guide On How To Sell on Amazon As A Vendor?
Why Sell on Amazon?
Amazon is a center of help for sellers worldwide, which ensures the extension of marketing opportunities. The company offers not only the platform for the sellers to sell their items but Amazon themselves gives high-quality services to support the vendors as well. Vendors who join in with Amazon have increased their sales and have found new customers through selling with the company.
Dealing with low sales independently is tough, especially for small businesses but worry no more because, with Amazon, there can be various solutions to improve your sales. On the platform, you can sell almost everything together as well as books and music, but because they also value the consumers, they always make sure that what you sell is safe and the best.
These are just a few reasons why you should be joining the Amazon Seller community, think about it as a start to grow your business most easily by signing up with Amazon online.
What To Do As A Seller?
Creating an account is done by going to Amazon.com and clicking the sign-up icon then going to the create your amazon account and filling in the blanks, remember that you need to use an active email account so you could create an account successfully and you can also use it to get an update.
The next step is to put all your business information that is needed, it includes your business and contact mobile address, mobile or telephone number, chargeable credit card, and identity details. On the website, they also provided FAQS and you can also email or call them if you have questions, it is still better to ask queries first so you could also understand better before joining.
In making an account to become an Amazon seller take note that you also need to choose your selling plan, First the individual plan which you’ll pay 0.99 dollars every time you sell an item, I believe it’s not that bad for you because for sure you’ll make a lot of sales with Amazon. Another plan is the Professional plan that will cost you 39.99 dollars no matter how many items you will sell. For the two plans that I mentioned, Amazon also collects the referral fee on each sale which is a percentage of the total transaction and varies by category of products.
What Do You Expect As A Vendor?
On Amazon, there is also Seller Central where sellers can sign in to monitor their sales activity, by this sellers can be assured that they will know everything that’s going on with their product. In there they can also manage the inventory, update pricing, communicate with buyers, review accounts, contact selling support, and even add new products.
What To Keep In Mind?
Try thinking of giving a five-star service to your customers and you won’t be thinking of how much you would need to invest. An entrepreneur should know how to take risks and always think about creative ways to grow the business. Risking with Amazon is bad at all because rather than losing you will gain. So, if you are still hesitating in joining the platform and partnering with Amazon to help you in expanding your market, then you should learn more about Amazon so you could also know how it can benefit you in many areas.
The most important thing to appreciate is that it’s all about supply & demand – the cornerstone of a “free market”.
Supply/Demand states that if there is demand, supply will surely follow… Over-supply brings “prices” down. Under-supply brings “prices” up.
The most important thing to consider is how demand is created/influenced.
Demand is the cornerstone of whether a “product” will sell, and is why the likes of “technology” products always do well online (because people want to ensure they’re getting the latest & greatest components).
Therefore, when considering what to “sell” on Amazon, you’re basically looking at which products have demand and are under-supplied. The supply situation may not be indicated by high prices, but people will generally either hold back on “non-essential” purchases, or ask for variations of provided solutions.
The important thing to consider is that most people are focused on “supply” (typically over-supply), such as you’d see from products which either have a lot of buyers or a lot of vendors (“smartphones” being a prime example).
By selling a “me-too” product, you may get sales but you’ll almost invariably have no profit. In my own experience in the “tech” space, profits are minimal because volume is so high. Contrast this with the likes of furniture where volume is relatively low, profits can be much higher.
The point is that the “price” you achieve on any of the modern platforms is heavily dependent on the quality and veracity of the solution, rather than whether other companies are already offering it.
CLAIM TO FAME
The Retail and grocery industry is a perfect example of an industry permanently changed by Amazon, and what they’re most known for. However, to start with, Walmart ($WMT) has just about three times the annual revenue of Amazon, so it’s not like Bezos and Co. have come to dominate the retail industry, but they have certainly made a dent. One could say that they’ve disrupted the industry.
What are the Differences between PR and Publicity
What does Public Relations mean?
Before differentiating two terms, we must know what each term means. Public Relations is a term that is used for defining the act of dealing with tasks with a goal of maintaining a positive image in front of the public at a professional level as it will foster good relations with them.
What does Publicity mean?
The term publicity refers to infotainment which is a means of entertaining the general public with the help of juicy and exciting information or news. Publicity is usually of a controversial nature which can change the public’s opinion or perception towards that certain product or brand.
What is the aim of publicity and public relations?
The aim publicity and public relations is similar to an extent that both have the goal to grasp the attention of their desired target audience. However, the type of attention must be positive in public relations. While on the other hand, it does not matter if the mass coverage is bringing positive or negative attention to the client in the case of publicity.
What does the term ‘target audience’ mean in public relations and publicity?
Another difference is that target audience in public relations means the customers, clients and platforms that could influence the opinion of their customers like bloggers and other social media influencers. But, in case of publicity, the media and journalists are the target audience. For instance, when you hire a press release distribution service, you target journalists and media for publicity.
Who controls the attention?
In case of public relations, all the acts and speeches are controlled by a PR firm but, no firms or counsellors are involved in the case of publicity. Hence, the form of communication in case of public relations is paid while in publicity the communication does not involve any kind of payment.
Intention behind the acts
The intention behind publicity stunts is to spread some form of awareness among the public. The brand responsible for the publicity is trying to create awareness to show how credible they are. While, the field of public relations only focuses on gaining positive attention for their startup to increase their business and exceed their sales.
Given above were all the differences between the field of public relations and the field of publicity. Through these differences you can easily understand the each of these two professions. However, now days we can see some public relations firms working providing the services of a publicist as well. Everything overlaps in the world that we live in. Most celebrities hire only publicist because, they just want to gain attention from the media but, some who have side businesses also hire public relation agents because, they can’t afford to have a bad image. Since, a bad image or reputation would harm their sales and disrupt their business.
How Long Does It Take for a Claim Refund Company to Help You?
When you have lost money to an online scam, you want to get it back as soon as possible. If you can’t wait to get the money back, you are not alone. Who in this world can sit calmly after losing their hard-earned cash? The best part is that you now have companies that can help you with the refund, and more importantly, these companies can get your money back faster than you can imagine.
It is important to mention here that different companies can take different amount of time to help you claim your refund. For example, if things go well and your case has potential, Claim Justice can help you get your money back within 30 days. However, it is best you call the company and know about your case individually.
Here are some factors that can affect the time of resolution of your refund issue.
The Nature of the Case
Disclose all the information you can before you hire someone to help you with the refund. You can’t get a refund if you are not honest with giving out the details about the incident. In some cases, people just change their mind about a service and say that they never gave the company the permission to take the money. So, if you have a case in which you gave the company the consent to take the money, but have now changed your mind, you might not be able to get the money. If it is proved that the money was taken from you illegitimately, a team of professionals can definitely help you.
If you deposited the money in your account and it disappeared or if you can’t withdraw the profits you have made without any reasonable explanation from the broker, you can report these issues and you will surely be able to file a case. S
The Strength of the Team
To get your money back from any trading platform scam, you have to have the right people on your side. You can’t rely on a weak team because they will only be as good as nothing. Keep in mind that online scammers are quite shrewd and advanced with their methods of duping you out of your money. To catch them, you can’t rely on a financial expert. You need lawyers, psychoanalysts, finance experts, and other professionals on the team to get any good outcomes. It is, therefore, recommended that you confirm these things before you sign up with the company.
Know what the team consists of and how many people are there who are going to help you. If you are going with the right people, you will also notice that they empathize with you. A sign of that is when they charge you nothing for the first consultation they do for assessing the case.
The Type of Scam
There are many types of scams out there these days. As scary as that sounds, you still have to live in the same world and trade. If you are scared of the traffic, you will never be able to drive. In a similar way, if you are not prepared to take risk, you won’t be able to ever trade. You have many different types of trading to choose from, such as CFD trading, futures trading, forex trading, stock trading, ETF trading, etc. Scammers can use any of these channels to get your attention and make you spend your money. Some of these scams are more sophisticated and hard-to-crack than the others. Eventually, how much time it takes to resolve the case depends on the scam type.
Before you get in touch with any company, please keep in mind that there is no guaranteed or certain timeframe of getting your money back from a scammer. You could get it within a week or you might never get it. Talk to the team you get in touch with, explain to them your situation, and see how they can help you claim your refund.
Will Food Packaging Be Threatened By Increased Energy Costs?
Over the past year, we are all likely to have noticed an increase in our household bills. Unfortunately, this is not looking to improve as we move forward and if anything, further increases are looking like a likely event. There has been a worldwide hit in the gas and energy market, with a shortage on supplies making levels lower than we are used to, putting an immense pressure on suppliers across the globe. The cold winter we experienced across Europe last year was a contributor to this and the increased demand is something that causes concern, with prices soaring in line with the new levels of demand.
Here in the UK, there has been a bigger hit when it comes to gas as our storage capacity is significantly lower than many of our European counterparts. As a nation, we are one of the biggest users of natural gas as the majority of our homes use central heating powered by gas, as well as many homes using gas to generate electricity. As well as households, businesses are struggling with the rising prices as the increased running costs can massively impact trading, having a knock on impact on the services we use daily as consumers.
Will the food packaging industry be affected?
As with all industries, the food packaging industry is being affected by the surge in energy costs. With wholesale gas prices at an all-time high, businesses have every reason to worry about their finances when it comes to maintaining their production facilities without losing budget. There has been fears of businesses being forced to pause or shut their operations as the high energy costs become unrealistic for businesses who cannot continue profitably in the current situation.
Within the food packaging industry, there has been some cases of companies having to restrict the levels of production they are able to undergo in order to maintain feasibility. With the unusually high energy costs being a big hit when it comes to production demand, profit margins have been rapidly shrunk and are making it more difficult for ever for business.
The chief of the Confederation of Paper Industries has spoken out on the matter, acknowledging the struggles for companies within the sector as the costs fail to make operations worthwhile in many scenarios. There has been call for a “temporary winter cost containment measure” to support businesses during this time and minimise the overall impact to the industry.
As the cold weather is creeping back in, there is a rise in concern over how the industry will maintain demand as the need for gas continues to soar on both a personal and business scale. With the cost expected to increase even further, firms are having to seriously consider their processes and establish plans for running at a plausible cost to meet customer demand. The winter is a huge time for socialising, with good food and family time making it a key time of the year for food packaging businesses to trade to businesses all across the country.
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