You are wondering how to use Twitter for business? Say no more; we have the best tips and tricks to help you bring your brand’s marketing to another level. If we are honest about the social media world, Twitter is hands down the most real. Since the majority of the accounts are public, everything is fair game. If you are a business owner, you are probably more than aware of the importance of social media presence since it’s one of the most effective strategies to reach a bigger audience.
Speaking about the most popular social platform, Twitter is one of the most popular businesses. It’s fast, and it’s free, with over 330 million active users daily and an ads revenue of over 4.5 million.
If you put effort into developing an effective strategy, you can make an immense impact on your brand’s reputation and create an everlasting relationship with your existing and potential clients.
However, to showcase your business and market successfully on this lucrative platform, you’ll need to have a little bit of marketing skill and know how to leave a good impression. We have consulted with the team of CLICKVISION Digital, one of the most well-known marketing agencies that have successfully helped thousands of companies succeed. We are sharing some of their go-to tips.
What makes Twitter ideal for business
Twitter allows you to interact in real-time with your customers and answer questions they might have about your business, products, and services. Also, you can attract new customers through paid advertising and sponsored tweets, allowing you to reach millions of users daily.
And since social media is an influencer’s place, you can build relationships with them and get them to spread the word about your products and business.
On Twitter, everything is short and clear, so you can answer the most common questions about your brand, including the customer’s issues, even before they appear.
Now let’s talk a little bit about numbers. More than 66% of the Twitter users are male, while there are only 34$ female users, and most of them are between the age of 35 and 65 years which makes it a perfect place to boost your digital marketing.
How To Use Twitter for Business?
Invest in your overall profile aesthetic
Pretty obvious, isn’t it? But the truth is that no one would be interested in your business if you don’t put some effort into creating a unique image that will create a lasting impression on your profile visitors and spark their curiosity to discover more about your brand.
Take a look at some of the more prominent businesses in your domain and try to develop an image that will stand out. The brand logo is what will make your audience identify you quickly.
Don’t be an egg. If you want to make a difference and be noticed, you need your Twitter profile to stand out from the rest. Make sure your brand has a personality.
Develop unique voice
You can only stand out from the masses if you are authentic and appear as different as possible. Find out what your followers are most interested in and try to entertain them so every time they visit your brand profile, they can relate to your content.
Make sure you are as creative and simple, and brief as possible. On average, Twitter users take no more than 2 seconds to read a tweet, so make sure your tweets display value.
Befriend your audience
Now when you have all set and done, it’s time for the fun part, and that is to target your audience and engage them. By ‘engaging,’ we mean interacting with your existing and potential customers. Ask questions, resolve questions, and express interest in their opinions, likings, and wishes so you’ll be able to deliver what they need.
Customers aren’t going to be interested in your brand if your content doesn’t make an improvement in their lives in some way. Eventually, they’ll start following you back, and you’ll build your community much faster.
Hashtags hold the greatest power
Hashtags are the secret weapon to make your tweets go viral, so make sure they are relevant to your tweet and brand. You can also take advantage of the trending hashtags to reach new customers.
You’ll need to put a little more effort and research to figure out what hashtag sets will give you the best results; however, don’t overdo them. Some of the popular designer brands use branded hashtags that showcase their range of products and collections. This can encourage your followers to use them too.
Consistency is the key
You have probably heard this many times; however, one tweet here and there won’t be enough to convince anyone to check your brand and business. So during this age of distractions, you must stay consistent and remind your customers of your brand’s offerings.
This doesn’t necessarily mean that you need to share 15 tweets in one day. Make sure to spread 3-5 tweets throughout the day; you can use a schedule option to make it easier.
Find the perfect timing to post
You need to do a little experiment here and share tweets during different times of the day to see when the audience engagement is the greatest. Many companies that focus on B2C relations usually post during weekends or late afternoons since, at that time, people are more likely to scroll down through social media.
It’s best to publish between 5 and 6 pm; however, since every niche is unique, you should test a few things to be certain.
Twitter is one of the most powerful marketing tools that can help you elevate your business strategy to another level. It’s an effective way to leave a strong impression among the clients and achieve growth. So if you are looking for pro tips on how to use Twitter for business, follow our tips, and you’ll be good on your way to a successful campaign, even if you have just started your journey.
Dimitar is a digital marketer, SEO specialist, niche websites builder, and founder of CLICKVISION. He entered the digital marketing world when he was only 15 years old. Since then he worked mostly with small business owners and eCommerce businesses and successfully improved their online presence and increased their sales.