An SEO firm is only as good as its SEO Consultants. In the world of SEO, the scene is continually shifting and there will forever be an urgent need for quality employees. In fact, over the last ten years, there has been more than an 1800% jump in organizations looking for SEO-skilled workers over the past decade.
Fortunately, SEO is not as complex as rocket science and it can be practiced with time. However, it does not mean that anyone can get in off the street and do an excellent SEO job. SEO is a profession that in order to truly get in the finer details, you need to get down deeper and get first-hand experience.
If you’ve just hired some new employees with a core level of expertise in the SEO services field, you will need to develop techniques to get them up to speed as your other SEO consultants. Here are tips to make the process more comfortable.
Recommend good resources
First of all, if you’re hiring a group of beginners, they apparently have surface-level knowledge of how SEO works. But, you should give as much knowledge as possible in regards to an overview of the industry from an agency point-of-view.
As all digital marketers know, SEO is a practice of trial and error and progress is dependent on improving. With new trends and updates popping up apparently by the hour, your organization needs to be up to speed on a daily basis. Opportunities are, they already know some of the big platforms within the industry. Although, make sure they are keeping up with blogs on sites.
Communication and transparency
The achievement of any company derives from the way to effectively communicate both inside and outside the organization with clients. First, you will be required to get your team well-versed in conventional client communication. Despite whether it’s voice calls, emails, text messages, it’s important to have them some exposure. Begin by having the group craft some dummy SEO proposals and audit reports. Make sure they are comfortable with all the industry terms, formats, and templates that your company is used to.
Important research skills
To get into the professional side of SEO, one of the most valuable things to teach your team is how to do powerful keyword research. While some SEO specialists are announcing keywords as dead, what with Google’s ever-changing algorithms, growth of search data, the growth of voice search, as well as how other search engines are handling users’ questions are indicating that research and especially keyword research is very important. For becoming a part of the good SEO Consultants, the new team needs to learn the nitty-gritty of the SEO.
A very valuable insight to communicate to your newbies is that SEO isn’t about just driving visitors. SEO is about nurturing the right leads for the long term that will continue to benefit the company. Tell the team to think of SEO like any real-life thing rather than a set of rules and implementations. When they will understand what the users really want, they can offer better SEO.
Copywriting is important for SEOs also
Quality copy is the key for nearly all digital marketing projects. Helpful content optimized for SEO isn’t necessarily difficult to perform. However, there are certain key rules you will require to teach your SEO team.
Most importantly, creating a top-notch copy depends massively on the experience to know people. It’s all about building value for the visitors while targeting particular keywords and using the right backlinks, and spreading the brand information via the right marketing channels.
Teach them about Google Penalties
One of the most powerful concepts to keep in mind when learning SEO is that there are no commitments. Google is all about how they are continually evolving and their algorithms are changing literally every day. Updates can happen at any time and it can turn all the SEO efforts upside down.
Regardless of whether or not you or your customers have purchased or traded links in the past, your website could end up getting punished. For that reason, all members of your group need to be on the track with what to do when such things happen.
These were some important step-by-steps learning chapters that will help the new joiners to understand SEO better and give better results. For becoming a part of good SEO Consultants, these all are pivotal practices.