The popularity of the bakery business reaches its zenith of success today. Many people, especially housewives, prepare cakes and cookies and sell them to earn money. So, if you have a passion for business and your cakes, cookies, and pies are outstanding, you should start your own bakery business.
The biggest advantage of this digital era is that you do not need to open a bakery shop. Instead, you can sell these food items online, as well. Though the idea might encourage you, dealing with all the things is not easy. But if you know the right ways, you can start your bakery business and run it successfully.
So, if you have dreamed of starting a bakery business, you need to follow some basic steps. To help you with this, below, we have discussed some steps that will assist you in beginning your bakery business.
- Execute a proper market research
Market research is one of the most important process of any business. As discussed earlier, starting a bakery business is not simple. The first and foremost thing you need to do is execute thorough market research to target an ideal group of customers.
Moreover, there are various eCommerce business models available in the market. Consider your location as well as a niche when you choose a business model for your online bakery store.
It will help you understand people’s preferences, and you can also sell the right product that people crave. If you want to target corporate clients, you should try to learn whether they want cupcakes, muffins, pastries, croissants or bagels, or doughnuts.
Besides, if you require to target health-conscious people, you need to focus on organic or locally sourced ingredients for your bakery items. As you have many options, you should ensure to do your proper research.
- Consider the cost
Opening a bakery business requires less money compared to other companies. But, still consider a few financial aspects while beginning your bakery business. To start, you will first need money to obtain business registration, license, and insurance. Then, you will need cookware, baking utensils, raw ingredients, and other supplies to begin your business.
For this, you have to spend a decent amount of money. Apart from this, if you want to hire employees, you need to consider their salary. So, determine the cost to begin your bakery business.
- Obtain a proper license
In this step, you need to make sure that your business is legal. After all, you do not want to invest your money and time into an illegal thing. So, you need to obtain a proper license to begin your bakery firm. For this, you need to apply for the below license and certificates.
- Food hygiene standards
- Health and safety
- Fire safety
- Sales privilege
- Food handling
- Choose your specialty
Based on your market research, you need to choose your specialty. For example, if you have targeted health-conscious individuals, you only need to specialize in gluten-free, vegan-free, and sugar-free items.
Besides, if you serve various types of clients, you need to make custom items with all organic and locally sourced ingredients. Always bear in mind while selecting your niche or specialty; you should balance the demand and trends of your customers to make your business a successful one.
- Prepare a band
One of the significant steps to opening a bakery business is creating and launching your brand. As your brand portrays who you are, you should build it accurately. To prepare your brand, you need to select a name that best describes your bakery business. After that, you need to make a logo with eye-catching colors and texts so that people can locate you from the crowd without difficulty.
Remember that as every brand is unique, you should take time to make it interesting. Besides these, you also need to focus on making your packaging completely recyclable, so environment-conscious people will also get attracted to your bakery. All these will help you to grab customers for your bakery firm.
- Create your online presence
So, now that you have made your brand, it is time to create your online presence where you can display and sell your mouthwatering bakery products. You must need to present your all the products via online digital platforms. In this digital era, you will find many eCommerce platforms where you can sell your products. These platforms are efficient, easily customizable, and also suit your budget. Apart form that you can create a custom eCommerce website as per your business requirements. It is very good way to bring your bakery business online.
The most popular and productive eCommerce platforms include Shopify, BigCommerce, and Wix, and many more. But if you do not want to use any of these, you can still create your online presence with the help of social media. You can use Instagram and Facebook to showcase and sell your items. But to display your products efficiently, you need to follow the below tips.
- Write a relevant product description.
To display your products better, you need to write short but relevant and appealing descriptions of each item. For this, you need to provide all information like the ingredients, manufacturing date, specialty, best before dates, and allergy advice (if any). Before you write a description, you need to think from a buyer’s perspective and include the information.
- Take snaps of your products.
As you might know, the most effective way to display your products is to take high-quality snaps from different angles. You can use customizable backgrounds and lighting to make the product more visible and appealing.
If you are shooting a cake or cookie, you can place them on a beautiful plate rather than in someone’s hand. All of these will help you to grab more people for your online bakery store.
- Packaging and shipping
Both of these are integral parts of your bakery business. The way you package and ship your products will have a significant impact on the customer’s mind. If the ordered items delivered are damaged, you will lose multiple customers. So, to start your online bakery store successfully, you need to choose the correct packaging so that the product stays protected and fresh.
Apart from this, you also need to find a suitable courier service to deliver your products. If your budget permits, you can offer free shipping to create strong customer service. If you do all these, you will generate more revenue in the end from your bakery business.
Starting an online bakery is the best way to target an extensive range of audiences than the traditional bakeries provide. With the baked markets all set to grow, now is the ideal time for plunging. Once you have scheduled and planned for all the above steps, you can start your online bakery business with a bang.
John is the President and Co-Founder of WebDesk Solution, LLC. Living the digital agency life for over 10 years, he explores an extensive eCommerce world. He has immense experience in all major e-commerce platforms. Being a nature lover, he likes to breathe the fresh air on the hill stations during vacations.