How to Market Your Cannabis Business

The topic of cannabis marketing is challenging. You’re likely to get different opinions on how to get it done. It can be challenging to figure out who is right, and sometimes more than one opinion is right at the same time. However, you don’t have to hire marketing staff, and you don’t have to spend much time analyzing strategies. There is a new cannabis marketing agency on the block. In North America, Kief Studio is the only Cannabis Master Certified agency with nearly 20 years of experience in branding, marketing, data, design, and development. A minority woman-owned business, Kief Studio (https://kief.studio), provides cannabis marketing, PR, branding, content creation, advertising, design, social media, and website development services.

Content Along With Geofencing and Geotargeting

They use content strategies to develop brands and companies and traditional advertising in Massachusetts, the current cannabis capital of the Northeast. In addition, they serve clients in the United States and Canada. As a result of geofencing and geotargeting techniques, they can combine education content with targeted advertising to create a high-converting campaign. By geofencing, ads can be delivered directly to consumers who have been inside competing dispensaries. As a result, the audience is above the reasonable threshold for complying with advertising regulations.

Huge Marketing Campaigns in Cannabis

Despite being founded in March 2022, the founders of Kief Studio have been marketing cannabis since 2016. Initially, they developed the cannabis brand marketing strategy for an edibles company in Beverly Hills, California. The edibles company owners discovered that their daughter’s rare brain condition could be successfully treated with cannabis therapy. As a result, the edibles company served as a means of providing care for the owner’s daughter. Kief Studio’s co-founder created a campaign that earned national news coverage, multiple TV appearances, and a prime feature in PopSugar. Over 2 million people viewed this campaign online.

Do Not Hire a Cannabis Marketing Agency Based on Pricing

Even though pricing can be influential in deciding which agency to hire, it shouldn’t be the only one. It would help if you did not have agencies competing for your business based on price. Inexperience can make you less money, while experience can cost more, but it can make you more money. Kief Studio focuses on creating value-driven content for its clients, from early ideas to project development.

The Cannabis Industry is Growing, But Companies are Falling Short

The cannabis industry is growing, but oddly enough, many companies are not staying in the green. Cannabis companies fail mainly due to poor exposure, poor customer relationships, and lack of proper marketing. In addition, for smaller to mid-sized companies, regulations cause problems that larger companies can easily absorb. Kief Studio aims to solve this problem. With a tiered pricing approach, smaller and mid-sized cannabis companies can get the exposure needed to succeed in the cannabis industry.

Here are some of the services Kief Studio offers, which is quite an impressive list.

Cannabis Branding

If your company or product wants to succeed, it needs a clear purpose. There needs to be a clear and concise goal for your company or product, a voice, and an image. Creating a brand that represents your business is what Kief Studio does.

Cannabis Content Creation

Kief Studio creates all forms of digital media to keep your website and social media engaging and relevant. Websites and social media are essential for advertising, branding, and customer engagement. Customers are more likely to return to a business if they are top of mind. It is, however, very easy to lose viewers and followers if your website and social media are not up to date.

Cannabis Search Engine Optimization

You need excellent cannabis SEO services to make your outreach successful. Successful SEO has three essential components: on-page optimization, link building, and content marketing. Kief Studio will discuss these topics in more detail during a free consultation. In addition, you should consider investing in SEO services to improve your website’s ranking in search engine results.

Cannabis Dispensary Marketing

You can guide customers directly to your dispensary using online marketing, geofencing, and geotargeting. A geofence allows you to target people based on their location. Likewise, you can target people based on their location with Geotargeting. With these two tools, Kief Studio can help you increase foot traffic to your dispensary.

Cannabis Packaging Design

There are thousands of words in a first impression. Customers should be able to relate to your brand. The first impression of your brand must be unique and relatable. Customer-relatable brands are easy to remember and are relatable to the customer. Your company must make an excellent first impression on a customer. It can either make or break the relationship they have with you. Kief Studio will build a plan to maintain a great experience and design your cannabis packaging to resonate with your clients.

Cannabis Company Social Media Management

Businesses and individuals need social media platforms to connect with their customers. By engaging with social media, companies can create a loyal customer base. Likewise, Kief Studio builds relationships by engaging with its clients’ customers through the clients social media channels. Increased sales and customer loyalty can result from this relationship.

Cannabis Website Advertising Marketing Services

Because they do not have the resources to run effective ads on significant websites, many businesses avoid advertising on them. Using deep identifier technology, you can run compliant ads on major websites. In addition, Kief Studio can target ads to users based on this technology. As a result, you will be able to reach a broader audience and build a more loyal customer base.

Radio and Podcast Cannabis Marketing Services

Audio-based advertising can reach particular consumers more effectively than traditional advertising, such as television and the Internet. In addition, Kief Studio’s advertising on podcasts and radio allows for more personal interaction between the advertiser and the consumer.

Reach out to Kief Studio, an extremely Powerful Minority Woman-Owned Design Studio For Cannabis Marketing, at https://kief.studio/contact for a free consultation.

 

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Christophe Rude

Christophe Rude

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