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Since the emergence of Instagram in October 2010, this platform has done nothing more than maintain an extraordinary rate of growth. So much so that it has managed to position itself as one of the main social networks on the entire web.
With its more than 1 billion active users per month, the question of Instagram is no longer if it is a passing fad or if it came to stay, but how we can take advantage of this giant.
How to grow on Instagram: Tips for your brand
Before explaining how to grow and get free instagram followers, it is good that you consider how not to do it: do not waste your money buying followers.
The objective of creating an audience is to build relationships in which the brand adds value to followers, so that they become customers at a certain time.
None of this is possible with a phantom audience that only serves to increase the number of followers. It is a metric that by itself does not mean anything and may in fact end up diminishing your prestige and the trust of current clients.
In the end, 10 followers who buy your product or pay for your service are better than 1,000 that only exist in your follower counter. For this reason, if it is not a real or sincere audience, it is not worth having.
The process to monetize your audience on Instagram consists of applying the basic principles of inbound marketing to social networks (with some variations).
The general sequence of the process is:
Attract visitors
It’s not enough that your content is great – you need the right people to see it.
In that sense, there are several ways in which you can attract attention to a new account on Instagram. The main ones are:
Use hash tags in your posts
The use of hashtags is considered by most experts as the main way to attract visitors to a new Instagram account. In essence, they are a way of classifying the type of content that is published. This helps users to choose their favorite among the millions of publications that are made at every moment.
Instagram allows you to use up to 30 hashtags or tags , which opens up a range of possibilities to position your content for those who use the app’s search option.
Either way, you should not saturate your content, because if you use more than 30 hashtags your comment on the published image will not be visible.
Like other users’ posts
Likes the photos of other users is a very effective way to get their attention. Although it is not mandatory, a large part of the users tend to correspond the gesture with another like and with a follow, in the best of cases.
Follow other users
Following the people you want to follow not only attracts visits to your profile, but also makes many of those who see your profile follow you back.
Now, the effectiveness of this strategy is directly linked to the type of people you follow and the design of your account. If you want to know more about the design, go ahead and see the subject in detail, as we consider it a crucial strategy to increase not only the views to your profile but also your number of followers.
Turn your visitors into followers
It is one thing to get your target audience to enter your profile and quite another to get them to press the “follow” button.
To be able to capitalize on the views of your profile on Instagram, you must take one thing into account: the design. Despite the fact that Instagram is a predominantly visual social network, when we talk about design we are not only referring to the way the content looks in your publications, but also what that content represents for the audience you are trying to attract.
