According to recent research, there are approximately 2.8 million apps available on the Google Play Store for download. This number is expected to increase in the future. It also indicates the high competition of Android apps in the Google Play Store.
Mostly, all business apps strive to get in touch with a maximum number of potential users, getting more downloads. But, all this is not an easy task to do. Practicing different app marketing strategies is a great way to make your app popular, but launching your app on the play store will also boost the popularity to a great extent. A Specialized App Developer can help you to get your app featured in Google Play Store.
Moreover, in this article, we will discuss some of the best strategies or ways that will be useful to get your mobile app featured in the Google Play Store.
Some Ways To Get Your App Featured In Google Play Store:
Following are some ways or strategies that you should follow to increase your app’s chances of being featured in the Google Play Store:
- Examine Other Featured Apps:
First of all, you must examine all the apps that are already featured on the Google Play Store. You can simply do this by performing research on the Play Store. Find out the Editor’s pick and popular apps, and then download them on your mobile phone.
Pay close attention to every detail to know about the design and functionality of these apps. Now, you can use all these research findings for getting your app featured in the Google Play Store.
- Design Attractive UI And UX:
To get your app featured, you must design a seamless and attractive user experience. All successful apps work hard on maintaining a high-quality user interface and providing a consistent experience across all devices.
According to Google requirements, all mobile apps have to follow Material Design Guidelines in the app’s user interface. If you do not do so, you will not be able to get featured.
- Make Your App Android-friendly:
If you want to get noticed in front of Play Store editors, you have to make your app Android-friendly. Hence, if your app was previously designed for iOS, you need to make sure that:
- Fulfills Google’s Launch Checklist
- Supports high-resolution (720p) displays
- Includes the default Android buttons
- Compatible with every type of device, including tablets
- Maintain latest and future versions of Android
You have to follow this checklist to ensure that your app will work flawlessly for Android users.
- Control the Latest Google Technologies:
Google introduces several products and technologies for app developers every year at its annual conference. The company also prefers and rewards those apps that use these latest technologies for app development.
These technologies include Flutter, Firebase, and Action on Google, etc. If you adopt and incorporate these technologies into your app, the chances of getting your app featured in the Google Play Store will increase.
- Go for App Store Optimization:
As we all know well about search engine optimization (SEO) that includes optimizing a website for search engine results.
Similarly, App store optimization (ASO) is the process of optimizing a mobile app to get higher ranks in the Google Play Store and Apple app store. You must take care of some factors that increase your app visibility, such as icons, app title, description, keywords, and screenshots.
The Final Words:By following the ways or strategies mentioned above, you can increase the chances of getting a decent place in the Google Play Store for your Android app. You must also work on the user experience, attractive user interface, and appealing marketing to get your app featured in the Google play store. However, it is also advised that you must contact a specialized mobile app developer (mistersaad.com) to create a top-rated mobile app.