Video is the new wave of marketing right now. Gone are the days of long contents. People no longer have interest to read contents that are not visual appealing. Social media has made the competition massive, and some of these social media channels are explicitly for video contents alone. How would you thrive in such media if you don’t create compelling and engaging video contents that would keep your loyal customers and make them trust you? The truth about marketing is about creating a smart marketing strategy, or suffer losing your customers to your competitors. According to INC, Video content is the new trend, and you should follow this trend as it has proven to yieldguaranteed results.Over 80% of businesses use video content for adverts in recent times and we can blame such a high percentage on the positive results video production brings. Video expert at Spiel claims that “a quality video with a strong call-to-action would outperform a written sales copy”. Do you want to get the perfect video content for your business? Then this article is for you. We have put up all you need to know about getting the perfect video content for your business.
As a business owner, you may be thinking of ways to expand or reach out to more potential customers. A lot of entrepreneurs and brand owners are taking advantage of video production to market their brands. You can do the same.
In this article we will summarize how you can get the perfect video content for your business/brand in three points.
- Understanding the concept of video production
- Why you need the perfect video content for your brand.
- The best place to get the perfect video content for your business.
Now we’ll look into the meaning of video production.
Understanding the Concept of Video Production
Video production involves the recording of video content for your brand. These videos could be short clips explaining what your business all about, to long videos is showing the various training your brand offers.
These videos could be in different styles like 2D animation, 3D animation, 360 degrees videos or cartoon videos, depending on what you want, and how best to tell your story.Basically, the type of video you should produce strongly depends on your targeted audience. When you know your audience, their demography, age, language, internet time and buying behavior, then you can know the type of video content that would give you high conversion rate.
Why You Need the Perfect Video Content for Your Brand
Most brands are adopting the use of video production because of the great impact it has on their businesses. Many brands are enjoying more visibility and turnover because of the video contents they produce.
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In this age of technology/internet, more people are online each day trying to make purchases, meet friends, watch videos or follow trends. Watching videos save time and people would choose it over reading long texts. Video intros and outros help you present your brand in an appealing way. They are your trademark, and help you stand out from other brands. You can use video to explain difficult and complex things that are a bit difficult to comprehend while reading through text. The use of explainer and illustration videos can help teach your audience in a lively way. You can use videos to create manuals, and how tos videos.
It’s not everyone that knows how to read, but I can bet people don’t need to go to school to listen and understand their own native language. This is another advantage of video production. You save your audience the stress of having to read through text and trying to comprehend them as well.
Another fantastic reason you may want to try out video production is the fact that you can make more money through affiliate marketing, if you’re a blogger or an affiliate marketer. Vloggers takes advantage of this strategy so much. When they find great content online, that has proven to be engaging and compelling, and has generated huge amount of traffic. They can take the ideas from the contents and create videos from them. Knowing fully well that these videos would do well, they do their best to create high quality videos that would give them massive returns, while they smile to their bank accounts. Businesses can also adopt this method. Get your old articles and transform them to videos. Take advantage of video hosting platforms like YouTube and Vimeo and spread your outreach.
The Best Place to Get the Perfect Video Content for Your Business
Online is arguably the best place to get the perfect video content for your business. There are businesses whose job is to create quality video contents for other businesses or companies. Some are relatively cheap, while some are very expensive, and others are in-between. However, price should be the last box to tick when hiring a video production company. Price does not translate to quality; so, high price does not mean they are the best video production company, and cheap prices do not also mean they are of poor quality. I think the best way to hire the best video production company is by looking at their past jobs, customers’ reviews and social proof. Another aspect you should look at is their customer support service and their delivery time as well. Do they offer free revision? Do they have refund policy? Who has the copyrights to the video? You need to look at all these before hiring.
Conclusion
For your business or brand to flourish, you need to make good decisions. Video production will take your brand to the next level if you work with a prestigious company. The New Year has just begun, and a new wave of Covid-19 is around the corner. This is the right time to build a perfect relationship with your audience, as most of them would be on the internet more often than before. You have just one short to get or lose them, hire quality video production company, and make that shot worth it.
