If you are starting new website for your business or if you are already having a website and if planning to optimize your site for better rankings, then here are some of the smart tips for you to get started with the SEO for your new website. As you know, SEO is all about research and implementation, you need to plan the SEO campaign based on your websites current profile and also based on the competitor’s websites.
If the website is brand new and you are going to start the SEO works right from the scratch, then follow the steps mentioned below to optimize it for better rankings in Google Search. Digital Entrepreneur Fernando Raymond, founder of ClickDo & SeekaHost who started his career with blogging recommends the below steps to get started with the SEO campaign for a new website.
- Make the On Page SEO perfect
- Make UI/UX user friendly
- Create Google My Business profile
- Start with business listings
- Build high quality backlinks
- Make the On Page SEO perfect
If you are creating a new website, you should always make sure that the website contents quality content and the landing page has enough information for the users to understand all about your business.
You should always keep the users in mind while optimizing the content in the website. Once you have updated the website with proper content, ensure to fix the below listed elements in the each page of your website.
- Title tag
- Meta description
- Meta keywords
- Image alt tags
- Heading tags
- Internal links
- External links
- URL slug
All these elements should be updated for each page of your website to makes sure that your webpages are optimized perfectly. On page SEO includes all the above listed features and you should make sure that everything is updated based on the target keyword. If you move into Off Page SEO without fixing the On Page, then it will not be more effective for the ranks.
- Make UI/UX user friendly
In a recent survey, it is found that the Google is receiving more number of search queries every day from the mobile devices than the desktop. Hence you should always make sure that the website is well designed to behave well in the mobile devices.
Optimizing the landing pages to perform well in the mobile devices will make sure that the bounce rate of the users is low. Having low bounce rate is really a positive sign in the SEO perspective. You can also check the mobile speed insights by using the Google’s official tool and check the loading speed of your website.
- Create Google My Business profile
If you take any business in the internet, it will be having the Google My Business profile. By using the Google My Business profile, users can easily find your business location, Users can also leave reviews about your business, etc.
In addition to this, Google My Business profile will have all the information about your business like working hours, main services, contact details, business website details, etc. So if a user is trying to get in touch with you or if someone is trying to do a backend check about your business. Then they can find all the business details from the Google My Business profile.
You can also have business photos, blogs in the Google My Business profile. This is the first thing you need to do in the Off Page SEO if you have completed all the On Page SEO issues. Having the Google My Business profile is more important and even it will help you in the Local SEO part.
- Start with business listings
Once you have completed all the basic setup which is mentioned in the above steps, then you need to move into the business listing submissions. Suppose if your business is based in the UK, then you need to list your business website in all the possible business directories. Even you can get this work done by a leading SEO Agency, that will help you in submitting your business in country specific directories with perfect NAP details.
Business listings should be done more strategically with accurate NAP details for the best results. All the SEO Consultants prefer to get started with business listings as it will add massive value to the authority of the website.
- Build high quality backlinks
As you know the Off page is all about building high authority quality backlinks. Now its time to move into link building once all the On Page SEO fixes are done. Regarding link building, it’s all about the quality of links, than the quantity. As a business owner, you can get guidance from a professional SEO expert Dinesh Kumar VM for build proper backlinks to your website. Building proper links from niche relevant websites with decent traffic will help you improve your websites rank organically.
There are no hard and fast SEO strategies, to be honest, as the permutation and combination of different strategies together can be the reason for your website’s success. To achieve the right combination of strategies is something even experts find difficulty in. SEO experts keep tweaking their strategies and observe analytics to check if they are heading in the right direction. A/B testing is essentially the most effective SEO strategies of all time. Therefore, if you are a beginner in this field, polish your skills by taking SEO training from industry experts before you even think of dipping your toe in it.
If you are planning to get started with SEO for your brand new business website, then you can follow the steps mentioned in this blog and plan the SEO campaign.
