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How to get started with SEO for a brand new website?



SEO for a brand new website?

If you are starting new website for your business or if you are already having a website and if planning to optimize your site for better rankings, then here are some of the smart tips for you to get started with the SEO for your new website. As you know, SEO is all about research and implementation, you need to plan the SEO campaign based on your websites current profile and also based on the competitor’s websites.

If the website is brand new and you are going to start the SEO works right from the scratch, then follow the steps mentioned below to optimize it for better rankings in Google Search. Digital Entrepreneur Fernando Raymond, founder of ClickDo & SeekaHost who started his career with blogging recommends the below steps to get started with the SEO campaign for a new website.

  1. Make the On Page SEO perfect
  2. Make UI/UX user friendly
  3. Create Google My Business profile
  4. Start with business listings
  5. Build high quality backlinks
  1. Make the On Page SEO perfect

If you are creating a new website, you should always make sure that the website contents quality content and the landing page has enough information for the users to understand all about your business.

You should always keep the users in mind while optimizing the content in the website. Once you have updated the website with proper content, ensure to fix the below listed elements in the each page of your website.

  • Title tag
  • Meta description
  • Meta keywords
  • Image alt tags
  • Heading tags
  • Internal links
  • External links
  • URL slug

All these elements should be updated for each page of your website to makes sure that your webpages are optimized perfectly. On page SEO includes all the above listed features and you should make sure that everything is updated based on the target keyword. If you move into Off Page SEO without fixing the On Page, then it will not be more effective for the ranks.

  1. Make UI/UX user friendly

In a recent survey, it is found that the Google is receiving more number of search queries every day from the mobile devices than the desktop. Hence you should always make sure that the website is well designed to behave well in the mobile devices.

Optimizing the landing pages to perform well in the mobile devices will make sure that the bounce rate of the users is low. Having low bounce rate is really a positive sign in the SEO perspective. You can also check the mobile speed insights by using the Google’s official tool and check the loading speed of your website.

  1. Create Google My Business profile

If you take any business in the internet, it will be having the Google My Business profile. By using the Google My Business profile, users can easily find your business location, Users can also leave reviews about your business, etc.

In addition to this, Google My Business profile will have all the information about your business like working hours, main services, contact details, business website details, etc. So if a user is trying to get in touch with you or if someone is trying to do a backend check about your business. Then they can find all the business details from the Google My Business profile.

You can also have business photos, blogs in the Google My Business profile. This is the first thing you need to do in the Off Page SEO if you have completed all the On Page SEO issues. Having the Google My Business profile is more important and even it will help you in the Local SEO part.

  1. Start with business listings

Once you have completed all the basic setup which is mentioned in the above steps, then you need to move into the business listing submissions. Suppose if your business is based in the UK, then you need to list your business website in all the possible business directories. Even you can get this work done by a leading SEO Agency, that will help you in submitting your business in country specific directories with perfect NAP details.

Business listings should be done more strategically with accurate NAP details for the best results. All the SEO Consultants prefer to get started with business listings as it will add massive value to the authority of the website.

  1. Build high quality backlinks

As you know the Off page is all about building high authority quality backlinks. Now its time to move into link building once all the On Page SEO fixes are done. Regarding link building, it’s all about the quality of links, than the quantity. As a business owner, you can get guidance from a professional SEO expert Dinesh Kumar VM for build proper backlinks to your website. Building proper links from niche relevant websites with decent traffic will help you improve your websites rank organically. 

There are no hard and fast SEO strategies, to be honest, as the permutation and combination of different strategies together can be the reason for your website’s success. To achieve the right combination of strategies is something even experts find difficulty in. SEO experts keep tweaking their strategies and observe analytics to check if they are heading in the right direction. A/B testing is essentially the most effective SEO strategies of all time. Therefore, if you are a beginner in this field, polish your skills by taking SEO training from industry experts before you even think of dipping your toe in it.

If you are planning to get started with SEO for your brand new business website, then you can follow the steps mentioned in this blog and plan the SEO campaign.

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Best Graphic Designer in Edmonton



Best Graphic Designer in Edmonton


In our daily life, we have seen a lot of advertisements, brochures of different companies. These advertisements are of different kinds. Some are just pages with no image on it and just something written on it. While the other consists of pamphlets with images and designs on it. Which one fascinates the most? I hope you will be saying the one with images and designs because images attract more than mere words. It is a human psyche that colorful and different things attract it. These designs and images on pamphlets are due to Graphic designing. In this article, we will discuss the best graphic designer in Edmonton.

What is Graphic Designing?

In the above introduction, we have tried to explain to you the basic idea of graphic designing. Graphic designing is the use of visual communication to deliver a message. This visual communication requires the use of typography, iconography, and photography.

It is the making of visual content to attract people and deliver your message. With modernity in the world, many changes are seen in advertisement and marketing skills also. Graphic designing makes the most boring thing exciting and helps to illustrate your message efficiently.

Pros of Graphic Designing:

There was a time when people have to read long paragraphs to get to the point. Now videos and graphic designing have made everything a piece of cake. Graphic designing consists of many items. Now we will discuss its pros in the following:

  • Graphic designing has become an integral part of the advertisement departments. It can easily capture the focus of people. It is a human psyche that designs and images attract it more than simple outlets. So graphic designing has become a must part of our advertisement companies.
  • Graphic designing gives an aesthetic look to your item. A page with different designs looks more beautiful than a page with just words.
  • In today’s world, people do not have enough time to read long paragraphs, so graphic design makes information easier. Instead of reading long paragraphs, graphic designing provides an image that you can absorb easily in no time.

Types of Graphic Designing:

Graphic Designing is a vast term and includes a lot of items. There are a lot of types of graphic design. Some of these are mentioned below:

  • Web Designing: To design a User Interface (UI) for your web.
  • Motion Graphic designing: to design Animated videos, texts, and GIFs for several purposes.
  • Advertising Designing: To design an advertisement video, image, texts, GIFs for your business. These advertisements, texts, videos then play on TV, billboards, radio, Internet, etc.
  • Environmental Designing: includes graphic landscapes, interior, architectural and industrial designs to make that place more memorable and exciting.
  • Publication Designing: To design graphics for printing items, e.g., Books, Newspapers, novels, etc.
  • UI Designing: to design an User Interface that gives an attractive aesthetic look to your Website.
  • Information Graphic Designing: It is to make the information enjoyable. Graphic designing makes information easy to be absorbed. In this modern world, people need ready-made information that can be absorbed quickly and in a short time. Graphic designers design this type of information.

Best Graphic Designing in Edmonton:

Many graphic designers provide you with several services, but there will be no graphic designer who can offer you all the services on a single floor. But we have discovered one who can offer you all the above types of graphic designing under one roof in Edmonton. Following is the graphic designer who can provide you with all the services of graphic designing:

This graphic designer is considered the best in Edmonton and deals with all types of graphic designing. In the following, we will explain to you the services provided by the best graphic designers in Edmonton:

Services Provided by :

This graphic designer is considered the most popular and skillful graphic designer in Edmonton because it provides almost all graphic designing services. Following are the detail of these services provided by :

LOGO Designing:

Whenever you make a company or a brand, the first thing is to decide its name and LOGO. LOGO has a significant impact on your brand because it is the first thing that comes into the customer’s focus. So is determined to provide you the best-designed LOGO in Edmonton.

Car Wrap Designing:

A lot of cars are moving around in the world, but what makes them discriminate from all others? If you are thinking about “Modification,” you are right. If you modify your car, it will appear different from all other cars. The best way to modify your car is by wrapping it. provides you the best car wrapping service in Edmonton.

Business Card designing:

If you have started a business and want to make your business card in an aesthetic design, is the best place to come.

Cartoon Art Designing: is providing the best Cartoon designing in Edmonton and provides you the best service.

Brochure Designing:

Brochures are the most part if you want an advertisement for your company or brand. Brochures must be appealing and must give an aesthetic look to attract the focus of your customer. For this purpose, is the best place to come. The designs the most attractive brochures in the whole of Edmonton.

Email Signatures:

There was a time when companies have to use letters and fax machines to address someone. But now, in this modern world, you have the facility of Email. All the companies and people in business are using Email to address someone. For this purpose, you need an Email Signature, which will provide general information about your company or business. provides you the best designs for your Email Signature in Edmonton.

Our Verdict:

Graphic Designing has become a vital part of our marketing industry. If you are looking for the best Graphic designer in Edmonton, should be your preference. This company is providing almost all the services that come in the division of Graphic Designing. These services include LOGO Designing, Car Warp Designing, Email Signature Designing, business card designing, Cartoon Art Designing, and many more. So we suggest you do follow if you want a satisfying design for your company.

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Odyssey Teams



Odyssey Teams

Here’s How You Can Improve Communication & Collaboration With Remote Teams

Are you one of the many businesses that had to suddenly transition to telecommuting because of Coronavirus? This unexpected change is certainly challenging, but it also has a silver lining for your organization and employees. It offers your employees flexible working hours, allows better focus by minimizing office distractions, and eliminates the time, energy, and money spent on commute.

Is your organization struggling with team collaboration and communication? In this post, we’re sharing strategies to improve communication between your employees. Take a look.

Give Inbox a Break

Starting the day with a packed inbox can be overwhelming for your employees. Instead of communicating everything via email, invest in a messaging platform that can be used for everyday collaboration. Google Hangouts and Slack are two popular options. You should also emphasize that these messaging tools should be used for collaboration, while emails are still necessary for important updates.

Find a Suitable Meeting Schedule

An 8 AM meeting may not be suitable for everyone, especially when some of your employees are in different parts of the country or world. Try to come up with a meeting schedule that is suitable for everyone. If possible, you can conduct two different meetings to accommodate everyone’s requirements.

Include Visual Elements

In-person conversation allows a person to pick up facial expressions and interpret the interaction accordingly. The same is not possible in written communication, which may lead to misunderstandings. Encourage your team to be as clear as possible in written messages and also include visual elements for further clarity.

Try Team Building Exercises

Team building exercises are an excellent way to help your employees trust each other and enhance collaboration. However, with social distancing requirements, the usual team building activities aren’t possible. Fortunately, virtual team building is a suitable alternative. Head over to Odyssey Teams to explore more.

Use Project Management Tools

Just emails and messaging tools aren’t enough for effective communication. Invest in a project management tool to help your employees collaborate seamlessly. Platforms like Trello, Workzone, and Asana allow your team to easily organize tasks and track progress. 

Host Virtual Get-Togethers

Under normal circumstances, you would probably take your team out for lunch or any other form of social gathering. Since we’re in a pandemic, you can boost employees’ morale by hosting virtual get-togethers every few weeks. Make it a point to discuss topics other than work during these digital hangouts.

Set Clear Expectations

Working at home offers flexibility, but there are still deadlines to be met. Remote employees are more likely to procrastinate, and you can prevent that by setting clear expectations. If a project needs to be completed by the end of the day, then communicate the urgency. 

Celebrate Milestone

If a team or an employee does well, remember to celebrate their milestones, even if it’s a virtual celebration. 

Trust Your Team

Your team won’t be able to focus or stay productive if managers are constantly asking for updates. Employees may start to feel underqualified for the job, which will impact their job satisfaction and even increase absenteeism. Clearly communicate the requirements and trust your team to get the job done. You can always provide feedback for improvement.

Be Empathetic

A professional workspace has an environment that’s designed to enhance productivity and eliminate distractions. But this same atmosphere cannot be expected from your employees’ homes. They may have kids or a demanding family that may cause hindrance to the work. Try to be empathetic, the world needs it more than ever.

The Bottom Line

Navigating remote collaborations during these unprecedented times can be difficult. But by promptly implementing reliable and effective virtual communication and collaboration tools, you can set up your remote working teams for success. 

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Find Sustainable Condos in Canary District Toronto




As they all say, “Home is where you make it”. If you haven’t found the home of your dreams yet, here’s a place that is waiting to be uncovered. Join the sustainable living in Canary District, a perfect place to call home.

With the rise of environmental problems such as global warming, climate change and unprecedented catastrophes, we consider sustainability when finding a place to settle. Is the place fit enough to support thousands of residents without having to go through risks and damages?

In today’s world, it’s a question that most communities struggle to answer. In Canada, the ice keeps melting and the water rising. Which neighborhood can keep you and your family safe?

Fortunately, Canary District was able to combat these pressing issues by introducing a sustainable living community. The residents and nature can work together to preserve and take care of Mother Nature.

Modernization doesn’t have to be destructive and other ways can be implemented to multiply residential neighborhoods. Canary District has introduced environment-friendly buildings, more green parks and clean-up activities to keep the neighborhood healthy and clean.

This effort also encourages residents to be aware of the environment while also participating important causes.

If you’re looking for a community that has a purpose to the environment, Condo Mapper provides an array of condo listings around Canary District. Here are five listings you might like just updated this week:

455 Front St E #S313

Looking for a modern condo unit with futuristic but minimalistic design? This space provides all that featuring 1 spacious bedroom and 1 bathroom. Whether you’re a boss lady or gentleman, this property will suit you well. For the price of $570,000, you’ll get a modern classy looking condo.

455 Front St E #N1002

For only $770,000, this condo unit can be yours which features 2 bedrooms, 2 bathrooms and 1 dedicated parking space. The highlight of this space is its glass panels that makes the room even brighter and welcoming.

510 King St E #421

For a modern look with a pop of color, this 1+den bedroom and 1 bathroom is a lovely space to call home. You will enjoy a much spacious area plus an extended dining terrace area for special occasions for only $798,000.

120 Bayview Ave #N511

This rustic and elegant condo unit offers a warm ambience especially for the winter months. Cosy up your family with this 1+den bedroom and 1 bathroom, overlooking the city views. It’s now available for only $738,800.

51 Trolley Cres #1309

One of the top rating condo units in Condo Mapper, is this minimalist space that features a 2 bedroom and 2 bathroom, with 1 parking space. The location, space, design and quality of the home is worth every buck for only $889,900.

Don’t miss out on the updated condo listings from Condo Mapper around Canary District. You can filter your search to help you find the right condo, where it best suits you.

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7 Ways to Get The Best Out of Your Cybersecurity Budget



Due to the pandemic induced recession and economic downturns, enterprise cybersecurity spending is expected to go down. According to Gartner, IT spending will decline by 8% dropping from $3.7 trillion in 2019to $3.4 trillion in 2020. Even though spending on cybersecurity and risk management will grow by 2.4% but that is still a big dip when you consider the project growth rate of 8.7%.

With your cybersecurity budgets becoming tighter, ensuring compliance, and dealing with the emerging threats will become more challenging. The good news is that the percentage of IT spending allocated for cybersecurity is growing but that is still not enough to deal with the cybersecurity challenges.  It is important to make the most of every dollar. Try to extract the best value for your money and take your cybersecurity initiatives forward even in those uncertain times. 

In this article, you will learn about seven ways to get the best value out of your cybersecurity budget.

1. Make the Best Use of Your Security Team

The widening talent gap in the cybersecurity industry coupled with the steep learning curve of cybersecurity services makes it imperative that you take full advantage of your existing resources. Instead of staying deeply involved in the day to day activities, you should step back and look to automate and streamline processes and outsource the mundane task. Think of a task that requires little to less human interaction and automate it. This will free up your team members to focus on a more important task

Remove the roles which can be automated or outsourced. Since most of the tasks you automate might be boring, this could have a positive impact on your cybersecurity team. It will increase their satisfaction level, which would in turn reduce the employee turnover rate of your cybersecurity team. People usually love more challenging roles where they can showcase their skills instead of wasting time on repetitive tasks.

2. Maximize Resource Utilization

Are you planning to buy VPS or a new affordable dedicated server for your business? If yes, then you need to think twice. Ask yourself, do you really need it? Are you getting the best out of your existing resources? If the answer is no, then you need to focus on optimizing resource utilization instead of making new purchases. Most often than not, businesses who frequently buy new tools and hardware tend to use a small percentage of these tools over the long run. What is the point of spending money on products you will never or rarely use? You get the point, right. Make sure that you use all the features and functions of your existing infrastructure. In most cases, it would be enough to meet your current and even future needs.

3. Use Open Source Tools

Can’t afford to splurge on the expensive tool? Well, now you do not have to. There are a lot of free and open-source tools that are as good as the paid ones if not more. Best of all, it can meet most if not all of your cybersecurity needs. Yes, you might have to do some extensive research to find an open-source tool that is best for your business but the effort is well worth it as it helps you save thousands of dollars in the long run. If you can do without the technical support and user manuals provided by paid tools, you can certainly use these open source tools as an alternative to paid ones.

4. Smart Vendor Negotiations

IT vendors usually tend to lock businesses in with contacts specially designed to keep them hooked. The best way to protect yourself from falling for this trap is to compare different vendors and negotiate with the ones you have chosen. Stay away from vendors that try to lock you in a long contract even if you must choose a less popular or smaller vendor. You will realize that it was a wise decision after a few years. When you are negotiating with your vendors, ensure that you are aware of all the delivery options they offer.

5. Divide Costs

Another great way to keep your cybersecurity costs down is to divide up the cost. You might own tools that could serve multiple purposes, some of which might be outside the scope of your cybersecurity team. You can put the additional capabilities to good use and monetize them. This works well for small businesses as it gives them access to modern security approaches without having to pay for expensive tools. You can even split the cost of hiring top security professionals and consultants by dividing their time and let them work for other companies too. This puts less burden on your finances while still giving you access to security professional services.

6. Get the Most Out of Your Contacts

There are instances where your security vendors and service providers can relax the clauses of your contract and offer you special discounts and concessions. Always choose contracts that work in your favor and look for ways to make the most of your contracts. You might not need all the seats and resources you have acquired by signing the contract so it is better to request changes in the contract and get rid of the resources you don’t really need. This will reduce your overall bill and operational and cybersecurity costs.

7. Increase Cybersecurity Awareness

The number of social engineering attacks are on the rise. This is because hackers understand that humans are the weakest link in your cybersecurity chain. In fact, it is easier to trick humans into clicking malicious links than bypass advanced security systems. The best way to resolve this issue is to educate employees about cybersecurity threats and how they can protect them from these threats. Invest in employee training to keep them engaged in the cybersecurity program. It will cost you much less than the loss you can incur due to a lack of employee awareness about cybersecurity.

How do you make the most of your cybersecurity budget? Let us know in the comments section below.

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Cute Lip Gloss Packaging for Selling Duo and Trio Sets



Shoppers love discounts and deals. You can better sell your sheer, pigmented, matte and double-sided glosses by bundling them in duo and trio sets. Flash sales and festive offers would call the potential customers to action. Inviting and interactive packaging is a great way to get your combo savers noticed by the cosmetic addicts. They will be lured into knowing how much they can save up and what kind of makeup items are there in the promotion. Dazzling display boxes capture attention of the onlookers even from a distance. Engrossing packaging would leave the buyers feel enticed into checking out the offers.

Coruscating boxes for cosmetics would aid you with pitching the new makeup items. Winsome lip gloss packaging box will entrance the walk-in shopper looking for glittery gloss. She will ask the counter staff to give her the tester of your product. Packaging can thus turn casual buyers into regular customers. You have to get it custom made according to the psychographics of the target audience. Choose printing solutions provider that is familiar with the significance of personalized boxes for retail and can provide you result-oriented packaging. Discuss the different product bundles you want to pitch through the boxes to explain your requirements.

Below are some tips on printing packaging that will assist you with boosting sales!

A Glitzy Lip Gloss Packaging Design

A vibrant and pictographic box artwork would make your glosses sets hard to miss out. Get varying design options for the different combos. Color scheme, graphics and text in the artwork should be relatable with the cosmetics you want to flaunt through packaging. Got interesting names for the bundles? Make them pop on the boxes using glittery embossed or shiny font.

Boxes with Striking Features of the Products

Tell the makeup lovers why they should buy the trio sets. Give them some insight on the pigmented glosses that they can purchase at a reasonable price. Ensure that the info you provide on packaging shouldn’t have any exaggeration or fabricated claims.

Easy to Store Light Weight Packaging

Providing the shoppers their favorite makeup items in boxes that are simple to open, carry and store would make them develop affinity for your brand. They will remember and commend your cosmetic company for being attentive to detail and are likely to choose your offerings time and again.

When deciding the printing stock for your packaging, take a word of advice from the printer and view some samples to better evaluate the options. Kraft paper and cardboard are the popular materials for lip gloss box packaging but you can evaluate other alternatives as well.

The boxes should have number, net weight of the items when packaged and best before date for the cosmetics. Packaging with window would get the purchase process simpler for the consumers. You can use celeb endorsed or themed boxes for making the offers worth purchasing. List your social media profile links for connecting with the customers through Facebook and Instagram.

Packaging Republic is preferred by cosmetic brands for their custom box printing because of its unswerving service standards. The packaging expert ensures all the orders are printed and shipped as per schedule. Want to get a free price quote for your print job? Message or call the team!

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