A proposal is an important step in your success with influencer marketing campaigns. It’s not as difficult as it might seem. You’re probably already on your way towards a successful campaign if you’ve read this far. If not, I recommend you look into influencer marketing to help your brand.
With 89% of marketers suggesting influencer marketing to give a similar or even better ROI than other marketing channels, it’s no wonder the industry is growing so quickly. So, if you are needing some help to get started, check out how the Heepsy starter plan could do the trick! Let’s now get to the tips for contacting influencers.
Keep these things in mind
Once you have clearly defined your campaign goals and objectives and have a plan in place, it is time to reach out to influencers. We can help you overcome low response rates, which are generally around 40%. It is important to contact twice the amount you plan to work with. If you get only 40% response, you won’t be as difficult!
There are a few factors that can affect response rates. This is where the channel you choose to contact influencers is important. You need to think about whether they will be contacted directly or through their manager. This is particularly likely to happen when contacting Instagram influencers with a large following that would typically require account management. You should also keep in mind how many proposals they may receive, so make sure yours stands out.
Before you proceed, consider the timeframe for shipping the product, any monetary incentives you may offer, and whether or no a contract will need to be signed. Even if you only have an email confirmation, it is important to get a written confirmation.
It’s time to contact
Your outreach can be either manual or automated depending on how many influencers you want to reach. Manually contacting a handful of influencers could work well if you are concentrating on a small number. If you choose to find influencers with Heepsy, then your business account can provide contact details for influencers as shown below:
Whether it’s Instagram or YouTube influencers you’re searching for, you’ll find different social media links, an email address, and different means of contact. However, it is still important to contact influencers manually in order to make sure your message is clear. We will cover this shortly.
Automated outreach channels are more effective, especially when you’re contacting multiple influencers. Although there are many tools available to assist with outreach, we recommend Yet Another Mail Merge (YAMM). This Google add-on allows you to contact multiple influencers simultaneously. It also allows you to create email templates, and track the progress of your outreach.
After you have Google Sheets set up with the email addresses and names of the influencers that you are going to be contacting, activate the YAMM extension in Sheets. You can also create an email template using Gmail to cover all the important points of your proposal. This template can then be personalized using YAMM. You can find YAMM add-ons by going to the column that contains the email addresses. To begin the merge, select the email template that you have created.
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This Google tool allows you to track all the emails that have been sent. You can view the tracking report in your Sheet to see which email status was sent, opened, clicked on, responded to, bounced, and so forth.
What should you include?
The content of your message is crucial. It must be clear and appealing to attract influencers, as we have already mentioned. Your message structure is crucial in making it easy-to-read and your incentive will make it more attractive. These are the points you should aim to include:
* Introduction to provide a description about the brand and/or products.
* The campaign’s objective and how this influencer could help.
* Any incentive you offer, monetary or not.
* The type and quantity of content you expect them to post.
* The contract guidelines, such as special instructions, should and shouldn’t be followed.
Keep this in mind
No matter how many influencers you are contacting, or how few, it doesn’t matter if you use automated outreach or manual outreach. What matters is that your message stands out. It is important to make sure it is:
* Attractive – to be attracted by influencers.
* short – To grab their attention by covering the information concisely.
* Personalized – Use YAMM to assist.
* Clear – Use subjects and titles to highlight important points.
You’ll be well on your path to sending out outreach emails with success if you get this far. This step will be easy with the help of influencer marketing platforms like Heepsy or tools like Google’s YAMM. These are some tips to ensure a clear message and a high response rate.