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How to Choose a Logo Design that is Perfect for You



Your logo is the signature of your brand, and one of your company’s most valuable assets. It is the single element that will symbolize your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.

In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer. In this post, I outline the logo design memphis process and some important guidelines to keep in mind when choosing a logo that is perfect for you.

For the creation of your logo, you are free to choose either a freelance designer, a design firm, or perhaps an advertising agency. Throughout this post, for the purpose of convenience and readability, I will use the term “designer” to include whichever type of business or individual is applicable to your case.

Choose a budget

First off, you should decide on your budget for your new logo. They can cost anywhere from $300-1500 (USD), and sometimes more. Just remember that you get what you pay for, and a designer’s fees will reflect experience, client history, and professionalism. Investing in a logo (and a corporate identity to go with it) is one of the most important first steps you can take when building a brand. A logo is worth much more than the hours it takes to create it.

You can find logo banks and contest sites online and get one for around $150. There are even different freelancer sites where people bid insanely low prices-like $50. Just be aware that choosing a logo for a cheap price online can be disastrous. Inexperienced designers may take forever, not communicate well, use clip art images (a definite no-no), and may not provide you with the correct files you need for both print and web use.

Locate designers

There are so many places you can find graphic designers. Choosing the right designer for you is definitely a lot harder (and we’ll get to that in a minute). You can locate lots of candidates by using different methods.

  • Ask around. If you know someone with a great logo, simply ask them who did it. Most of my freelance design work comes from referrals.
  • Search graphic design firm directories such as the one on
  • Browse design galleries and portfolio communities like The Behance Network.
  • Search for “logo design” and “logo development” on social networks like Twitter, Google Plus, and Facebook.

Choose a suitable designer

After contacting a number of designers and requesting quotes, make sure you look at more than just the price when deciding who gets the job. Consider the designer’s previous logos and the corporate identities they have created around those logos. Look for good design presentations because it shows how much they care about their own professional appearance. Read the descriptions that go with each of their logo projects because a logo may look great and all, but it has to meet the specific design requirements to be effective.

More importantly, choose a memphis logo designer whose style of design fits your own preferred style. By doing this, you’ll be happy with the logo you end up with, and the designer will be happy because that style is what they’re most comfortable with.

You can judge the professionalism of a graphic designer by the following points. These don’t all have to apply, but be on the lookout for at least a few of them.

  • They are polite, direct, knowledgeable, and efficient communicators.
  • They explain their design process for you and tell you what will be delivered upon completion.
  • They will ask you relevant questions to understand your business.
  • They have some sort of contract or service agreement to sign before starting.
  • They require a specified up-front payment before starting.
  • Their grammar, spelling, and punctuation are at least satisfactory. (As with any industry, bad writing says a lot about a person).

One crucial note here: if the designer presents you with a contract or agreement, make sure that the ownership of the logo is transferred to you upon final payment. If there is nothing in writing that mentions ownership, then ask your designer to give you this agreement in writing. It is imperative that you own your logo design so that you can legally use it however you like in the future.

Brief the designer in detail

Whether you brief your designer face-to-face or send over a brief in email form, it is essential to explain what you want in detail. Answer these questions first:

  • If you currently have a logo, why don’t you like it?
  • What does your business do?
  • Who is your target market?
  • Who are your main competitors?
  • How are you different from your competitors?
  • What qualities do you want your company to project?
  • What feelings do you want your new logo to incite?
  • Do you have a tag line that needs to be included in the design?
  • Will your logo show up in videos? If so, will it eventually need an animated version?
  • Which specific logos are your favourites, and why?
  • Are you partial to typographic logos (FedEx or ESPN), symbolic logos (Nike or Apple), or a combination of both (Pepsi or Adidas)?

Let the designer know exactly where you plan on using the logo. Sure, you’ll have business cards and a website, but will it also be seen on billboards and your social media profiles?

Ask if the designer will provide a logo usage guidelines document, which advises how the logo can and cannot be used. For example, which logo variation can be used on which colour background? Finally, ask for a favicon. This is the little image that appears in browser tabs, in your bookmarks manager, and on your computer when you save a webpage. They usually come in one of three sizes: 16×16, 32×32, or 64×64 pixels. Ask for a 64×64 pixel favicon, so that is looks crisp everywhere it appears.

Equipped with all this knowledge, your designer should be able to deliver an accurate visual representation of your business. Solidifying your vision before briefing a designer will definitely save you time, money, and headaches in the end.

When I entered into the logo design industry, I encountered a few clients who expected me to know all of these things and deliver a perfect solution to a problem that was not expressed clearly. It inevitably led to non-stop revisions of their logo and tired faces all around. That’s why I decided to start sending out a list of preliminary logo design questions before even considering a job. If you don’t know what you want in the beginning, then you may keep changing your mind as the project moves forward. It’s definitely okay to change your mind, but be aware that the designer will probably ask you for more money before continuing.

Choose a logo concept

The designer will then do the necessary research and experiments, then come back to you with some concept designs. This will take around two to four days, depending on the specific job. Ideally, they will present you with three to six hand-drawn sketches. When you first view the concepts, choose a logo that immediately catches your eye. This is usually the one that your gut is telling you to choose. Continue the decision process by asking yourself some essential questions:

  • Does it represent my product or business?
  • Does it convey my message?
  • Is the design simple enough?
  • Does the design have sufficient contrast to stand out?
  • Will it work without colour?
  • Will it work when it’s super small?
  • Does it look too much like any other logos?
  • Will it be relevant five years or ten years down the road?

After that, sleep on it. Do the exact same thing and ask yourself the same questions for a second time. Do your answers change? It’s also a good idea to ask friends and family what they think.

Give useful feedback

After the first draft, your designer may actually present a logo that is close to what you’re looking for, but it’s not often they’ll hit the nail on the head right away. Therefore, it’s up to you to communicate your needs as best you can. Provide your designer with feedback that is useful. Simply saying, “I don’t like any of them” doesn’t really help the process. Express why you don’t like something, or what you would like to see differently, such as, “I don’t like how rigid and symmetrical this one is. Can you give it more movement or make it more lively?”

Giving clear direction is necessary, but try not to become the designer yourself. You have hired a designer for a reason, so let them do what they do best. If you have chosen a good designer that communicates well and matches your preferred style, then you can be confident they will present you with quality work.

Accept deliverables

Upon release of final payment to the designer, you should receive the deliverables promised to you in the beginning of the business relationship. This should include vector files that are resizaeble, as opposed to raster images that cannot be increased in size without becoming pixelated (blurry).

You need files that you can start using on the web right away (usually PNG, JPG, or GIF). Ask for a PNG of GIF if you want the background to be transparent (no white box around your logo). You also need to get the original source files (usually AI or EPS). You definitely want to have the source files in case someone else needs to modify or expand on your logo someday. For example, if one day you hire someone to create a video for you, then a source file is required to incorporate your logo-a JPG simply won’t cut it.

When it’s time to choose a logo that is perfect for you, realize that it’s not a simple process. It takes a lot of thought about your type of business, your target audience, the message you want to send, the feelings you want to incite, as well as open communication with your designer.

However, it’s definitely worth the effort to strive for a strong logo design, as it is the first thing your audience sees, and it will be with you for a long time to come.

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How To

How to Get a Senior Discount (Canada)



5 Unique Benefits of Living in a Senior Living Community

Don’t let anyone tell you that getting old sucks. There are plenty of benefits to being a senior citizen, and we’re not talking about the wisdom that you amass over the course of your years on this earth. No, we mean senior discounts! What’s better than getting a discount on a product of your choice just because of your age?

Over the course of today’s guide, we’re going to share some of our top tips for getting senior discounts in Canada. Even though the discount that you can get varies by location, there are a few things to consider if you’re going bargain hunting so that you can benefit from your status as a senior.

No AARP Members in Canada: CARP Discounts

You won’t find any AARP members in Canada. Instead, you’ll find the CARP, which stands for the Canadian Association of Retired Persons. This association exists to tend to the needs of Canadian senior citizens who have since retired from their careers. While there are no monthly fees, CARP members must pay a fee of $19.95 each year.

For the fee that they pay, CARP members get access to plenty of discounts at a wide variety of stores. Along with these discounts for seniors, members will also be able to get a discount at participating locations like hotels and restaurants.

Always Keep Your ID Handy When Shopping for Senior Discounts

One of the main factors that will determine whether or not you can get a seniors’ discount at the store you’re shopping at is whether or not you’re carrying a valid ID at the time. Don’t rely on your appearance to automatically get seniors discounts since many stores enforce a mandatory ID policy.

The need for proof of age applies in many different venues, including Salvation Army thrift stores and even government-run places like Parks Canada. You can use many different IDs to prove your age, including your passport, medicare card, driver’s license, or even your OAS card.

Don’t Forget to Ask for Discounts

Some stores may not advertise their discounts to seniors, and that will put the burdon on you to ask whether they offer senior discounts in the first place. For example, if you’re shopping around for a car rental, ask the representative if they have a special senior rate available.

Some stores will have a particular day on which they offer a discount to seniors. You can ask if the store offers a discount every Wednesday or every Tuesday (these are the most popular days for senior discounts). 

Consider Your Age – It Varies By Location

Before you get excited about a store like Shoppers Drug Mart offering you a senior discount, figure out whether your age means that you’re valid for a senior’s discount. Some stores will enforce a policy that only customers 65 and older can get a discount, even if they’re retired.

Other stores will offer their a discount on select products to seniors 60 and older. Even if you’re a CARP member, you may have to deal with a regular priced rate until you meet the minimum age requirements of the establishment.

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How To

10 Reasons Why You Should Pay for Search Engine Optimization




Most people who are internet savvy probably would assume it is much easier to do search engine optimization themselves without the need to hire any professional search engine optimization assistance. In some cases this may work, but in most cases this is an absolute injustice for your web business. Marketing is an important and viable aspect of any business and without the proper marketing attention a business can easily fail. The following are 10 reasons why you should hire a professional search engine optimization consultant or SEO company.

Search Engine Optimization Takes Time, Effort, & Dedication

It takes an extreme amount of time, effort, and dedication to successfully complete a search engine optimization campaign. Search engine optimization consultants and companies usually have dedicated time to work on your search engine optimization project, thus giving you a controlled and managed search engine optimization campaign. Large companies as well as many small companies can provide your search engine optimization campaign the SEO effort and architecture it needs. Attempting to dedicate your own time can sometimes be overwhelming and without strict self-discipline you can easily get sidetracked. Additionally, progress for your search engine optimization campaign can take time to see any results, this fact can lessen your motivation to complete your own do-it-yourself search engine optimization campaign Web Designing.

SEO Tools, SEO Strategy, & SEO Experience Goes a Long Way

The available SEO tools are ever-changing, but most skilled SEO’s have a suite of SEO tools which they keep up with and use to execute reports and other processes, such as keyword research, keyword density reports, keyword competition reports, traffic reports, etc. Like any profession you need the necessary tools and essentials to get the job done, the experienced use of SEO tools will aid in any SEO campaign. Professional SEO consultants and companies create SEO strategies and roadmaps to successfully market client websites, this strategic roadmap outlines in detail the planned effort to market clients’ websites. SEO strategy is essential for any SEO campaign. Having an experienced SEO professional on your side is always ideal. Experienced SEO’s stay up to date with the latest SEO trends and news. By having an experienced SEO your website can impressively gain ranking within a short time and much more effectively, providing greater Return on Investment (ROI).

Search Engine Optimization Is Not Easy

Search engine optimization is not simple, it’s not just starting a website and throwing around hundreds or thousands of links. Those days of search engine optimization are gone. It is now more about strategy, method, and architecture. Search engine optimization is a form of engineering these days. True search engine optimization engineers stay up to date with search engine algorithm and search marketing. Knowing the trends is important, but that doesn’t necessarily mean following trends, true search engine optimization engineers use experience, skill, historical methods, and best practices to successfully market Web Development. Researching trends and not just following trends is very important, a good search engine optimization engineer uses good judgment, to know what methods work and what is borderline unethical or useless methods.

SEO Services Do Not Have to be Very Expensive

Most full SEO campaigns are expensive, but relatively affordable compared to other advertising avenues, such as: print advertising, broadcast advertising, etc. Shop around for SEO Services which match your marketing budget and needs. Do not settle for the first bidder, compare the first bidders’ rate against other SEO companies and consultants rates. Contact various SEO consultants and SEO companies to receive a free custom quote. Negotiate the SEO rate and services until it fits your budget and needs. Get yourself a fair and honest deal that you are satisfied with.

Search Engine Optimization Can Take Your Website to New Heights

It’s no secret that having your site rank in the top 10 results on search engines is very rewarding and can provide you with herds of traffic, if you rank for the right keywords. Search engine optimization can excel your website through the ranks and land your website in the top search results for virtually any keyword of your choosing. It is important that the search engine optimization company or consultant you choose targets top search results for all 3 major search engines (Google, Yahoo, & MSN). By having top search results in all 3 major search engines for a popular search term you are surely going to increase website sales and exposure.

Professional & Experienced SEO Services Can Be the Difference Between You and Your Competitors

Most online businesses and services invest in professional and experienced SEO services. The top search results for popular keyword terms usually have professional and experienced SEO companies and consultants in their corner, leading their online marketing campaign. By having professional and experienced SEO’s working for you, your website will naturally outrank your competitors who use the do-it-yourself method of SEO services. It is always imperative to stay one step ahead of your competition and it’s more likely you will do so with the aid of professional and experienced SEO services.

Search Engine Optimization Gets You the Best Bang for Your Buck

When you compare search engine optimization with other media advertising efforts such as print advertising, television commercial advertising, and radio broadcast advertising then search engine optimization gives the best bang for your buck. While other advertising methods can cost hundreds of thousands for advertising, search engine optimization cost peanuts compared to these other advertising methods. Let’s say you spend $25,000 for a full search engine optimization campaign and you spend (let’s say) $100,000 for a television commercial ad which runs for 1 full week at prime time (I know that ad is a whole lot more than that, but this is just an example).

The search engine optimization campaign is much cheaper and the return on investment is much greater for the search engine optimization campaign. Why? Because the search engine optimization campaign has a broader reach, it can reach anyone across the globe, while the TV commercial ad is specific for local or nation broadcasting within their network. Secondly, the search engine optimization campaign is much more targeted and relevant to the customer needs, because the customer actually initiated the search and was looking for you, while the TV commercial ad is an interruption to the customers viewing program and the customer is more likely to ignore the commercial ad, especially if it does not entice them.

SEO Services Can Help Increase Business Sales Drastically

Increasing business sales have never been easier. If you have a brick & mortar which sales goods, then it is advised that you also have an online store to sale your goods as well. Having an online business while investing in professional and experienced SEO services will help your business expand and grow drastically. Like any sound business decision, as a business owner you are always looking for new ways to monetize, expand, and stay ahead of competition, SEO services for your online business is the perfect solution for getting this done.

Professional Search Engine Optimization Can Increase Your Search Ranking in a Shorter Time Period

Professional search engine optimization services can get your website ranked in a shorter time than trying to do it yourself. With the aid of professional and experienced search engine optimization your website can rank within the search engines within weeks, maybe even days. Finding the right professional with the skill level you need can be quite rewarding.

Treat Your Website Like a Business

If your website is going to be a part of your financial lifeblood then it is sensible to treat your website as a business and recruit professional search engine optimization services. Good business sense is to outsource or employ others to complete day to day task and projects such as search engine optimization and search engine marketing, so you can have more time to concentrate on running a successful business. Many businesses fail due to the do-it-yourself model. Doing things yourself is ‘okay’ if the task you are performing is your profession or relates directly to your business service, but trying to do things yourself because its your hobby, interest, or saves you money can be damaging to your business, as you need to treat your website like a business and only seek professional and experienced assistance for your business needs.

I highly encourage that any true website owner who is interested in reaching top search results seriously consider professional and experienced SEO services for a full search engine optimization campaign. SEO services may be an expensive advertising avenue, but as we discussed above it is much cheaper than its other advertising counterparts and the reward is much greater. Search engine optimization has long been a mystery to many people and is foreign to some, but with the help and aid of professional and experienced SEO services you will easily increase website sales, traffic, and exposure. If you employ the right search engine optimization company or consultant I can almost guarantee you will have a rewarding experience and will not regret it.

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How To

Galaxy Marketing: Best website to Purchase YOUTUBE Views




YouTube Views

Purchase YouTube Views for your recordings now, extremely simple and straightforward. Purchase genuine YouTube clicks rather than YouTube bot Views .More watch time and consideration for your YouTube channel. Quick more YouTube Views.

Get more YouTube Views

YouTube is undisputedly one of the biggest online media stages on the planet and is very alluring – both for organizations and obviously for private people. We as a whole prefer to watch pragmatic informative recordings as opposed to contemplating extensive and convoluted guidelines. Proposals from notable YouTube currently have practically similar status as suggestions made by companions or relatives. So, an existence without YouTube is difficult to envision for us, particularly not for Age Z, who like to stick around on YouTube. All things considered, this age is the primary that didn’t need to get familiar with the advanced accomplishments, yet was brought into the world with them. You would now be able to purchase YouTube clicks straightforwardly from us. Purchasing YouTube clicks additionally gives you more watch time.


Nearly each and every individual who utilizes the web nowadays watches recordings consistently. This is not really astounding as recordings are a simple method to represent and share data.

Because of these very high numbers, it is significant for organizations just as online offices and social influencers to hop on this train to get as a large part of the every day “traffic” as could really be expected and consequently create benefits. Getting YouTube Views can be troublesome, particularly toward the start, so you may very well need to purchase YouTube Views.

The procedure that is sought after in YouTube showcasing is to get however many Views as could be expected under the circumstances to eventually sell the item introduced or to extend your situation as a YouTube influencer.

Getting Views can be an exceptionally long and hard street on occasion. Yet, consider the possibility that you could undoubtedly purchase real perspectives. On the off chance that you need to discover the reasons why it bodes well to purchase perspectives, endorsers and preferences, at that point read on at this point!

This is the manner by which you get more YouTube Views

Sadly, you have effectively seen that, regardless of all the exertion and difficult work you put into your YouTube channel, you are not actually fruitful. You simply don’t get enough YouTube Views, in any event not quick enough. Consequently, you and your affectionately made commitments are regularly neglected and your business simply doesn’t take off. Purchasing YouTube clicks is a basic answer for more reach, essentially create YouTube clicks.

So purchasing YouTube Views is an extraordinary thought. Since with this you get the ball going and one thing prompts another. With more introductory perspectives, more clients will see your recordings since they have gotten inquisitive. The calculation additionally enrolls the action and you land increasingly elevated on the rundown of indexed lists. Purchasing YouTube clicks ordinarily additionally builds your natural reach.

Best YouTube utilized this methodology toward the start and the achievement came a whole lot sooner than without purchasing YouTube Views. Yet additionally in the middle, the astute and key purchasing YouTube Views can make your channel constantly develop and turn out to be more renowned. So the thing would you say you are hanging tight for Purchase YouTube clicks now?

Purchase German Views

There is a zone on YouTube called “Trends “. This region is shown to all clients on the landing page, whether or not you have bought in to that individual or not. To get into this region, which is seen by a great many individuals consistently, you need Views, a ton of perspectives. So what could be simpler than purchasing those Views and consequently finding the opportunity to land a viral video hit?

About us

Galaxy Marketing is a social media growth agency specializing in social media, since our launch in 2017 we have become one of the leading providers of social media marketing services on the planet (and even in our entire galaxy!). We help you to promote your accounts on YouTube, Instagram, Twitter and many other social networks for more followers, subscribers & comments. Our services are perfect for social influencers looking for a quick and safe way to grow their fan base, but also for companies to find new customers through social media. Now Instagram Followers Buy, Buy YouTube Views, Buy Twitch followers or buy Facebook likes. More followers, likes & comments. Fast, easy & safe.

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4 Special Mother’s Day Gifts for 2021



Shopping for the perfect present for any occasion can be difficult, but finding the right present for Mother’s Day is even more important. Who’s more important to spend time shopping for than your parents? It can be tricky to find the right gift for your mom, even if you think you have a good idea of what she likes. Start shopping early if you can, to give yourself plenty of time to look at a few different options from different stores rather than leaving it to the last minute and being forced to settle. If you’re not sure where to get started, read on for four special Mother’s Day gift ideas for 2021.

1. Scrapbook

One thoughtful gift that you could surprise your mother with in 2021 is a scrapbook of all your favorite memories together. We’ve all been spending more time at home than usual due to the ongoing restrictions caused by COVID-19, so why not take advantage of it and try a project like scrapbooking? Compiling all your best photos and pieces of paraphernalia that remind you of your mom is a perfect way to show her how much you care, and how much those memories mean to you.

2. Flower Delivery


Ordering flower delivery for Mother’s Day is a great way to make sure your mom has a special surprise at her door, even if you’re not able to be there. Flowers are a staple on Mother’s Day, so even if you get something else, it’s a good idea to spend a little money on some flowers too. Think about what kinds of flowers your mother likes best, you can find great floral arrangements that include everything from orchids to tulips to carnations. Just make sure you check whether or not your mom has allergies to any flowers before you purchase your bouquet, you don’t want her to spend all day sneezing.

3. Custom Puzzle


Many different photo-sharing websites offer custom products like mugs and t-shirts, but a custom jigsaw puzzle is a great, unique gift idea. You can use one of your favorite photos with your mother to create something she can eventually hang and display at home. Not only that but putting it together can be an enjoyable activity that you can even do together if she wants. The best gifts are the ones that combine having a great experience with having something beautiful to hold onto so you can remember it forever.

4. Vacation


There’s never been a better time to explore your options for getting away, especially after the stress and chaos of 2020. While it’s important to wait until it’s safe to travel, booking a trip or a gift certificate to use on a vacation can be a great way to give yourselves something to look forward to. Because of the need to generate tourist activity again, you can find a lot of great deals on vacation packages all over the world. If there’s somewhere your mother has always talked about wanting to visit, why not use Mother’s Day as an excuse to make her dream come true?

Shopping for your mom can be tough, even for the closest families, but if you focus on finding ways to make her happy or commemorate how important your relationship is, you’ll be on the right track. Finding activities or ways you can create memories together is a great idea, as is finding projects she can take on, or sentimental decor she can put up on the wall at home. You’re only limited by your budget and your imagination. Even though it can be difficult, it’s more than worth the investment of time and money to find the perfect gift for Mother’s Day.

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How To

Prepare Keywords Research



Keywords Research

Your official website is now complete and ready to go live, nest step is to prepare keyword research. You will now begin to produce content in earnest. ​

All is thrilling and lovely…but what do we talk about? Use the list above as a reference point for content ideas; it’s a great place to go.

But what if you come up with concepts that no one wants to hear about? Let’s say you’re a mother with a ton of ideas for soft play games to play with your kids (I know because I have one), but how do you know if there’s a market for this sort of topic?

Here’s where keyword analysis comes in handy

Your niche should be the starting point for your keyword analysis. When you’ve settled on a niche, browse at Facebook messages or go and to see what the most often asked questions are. Let’s stick with the softball example and look at some of the more commonly asked questions:
What are the best indoor games for kids?
Where can I get soft play equipment for my children’s playroom?
Why is it necessary to have a children’s play area?
These are questions that I found on Quora, because they are real questions that people are asking.

Now, write down 5-10 questions and ideas, like your own opinions and subjects to explore. This will act as the basis for your keyword analysis.

After we’ve learned about the subjects, we need to care about numbers: this is where we look at search volumes, this is the amount of times a keyword is searched every month.

For a brand new blog, keyword volumes of 500 to 800 searches each month are optimal. There’s a chance you won’t have enough people on your website if they have less searches. If they are higher, you will have to deal with even more developed and strong websites, and climbing to the top of search engines will be incredibly challenging.

What do you mean by long tail keywords?

Long tail keywords, also known as actual terms, have smaller search rates, but also fewer competition and complexity.

According to Hubspot, more than half of all search engine queries contain four or more terms. This means that over half of all global search queries are about a single subject. Returning to the example of “start a blog” (also known as a short tail keyword), here are a few long tail keyword examples:

2021: How to Launch a Good Blog

how to launch a WordPress blog

What is the perfect way for me to launch a fitness blog?

Here’s how to come up with keyword suggestions

Make a list of all the things that come to mind and write them down: Begin by jotting down as many concepts or keywords as possible. Aim for items that you believe your target audience would appreciate.

To get even more suggestions, use a keyword analysis tool: To get more suggestions, use a keyword analysis platform like SEMRush (shown above), Twinword Ideas (free), or Moz.

Stack ideas that are similar: Take a look at all of the words and start refining them. Are there any duplicates where you can combine?

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