If you are a business owner and you do not know about SEO yet, then you have likely noticed that you are falling behind your competitors.
SEO, or search engine optimization, is the process of giving your website the best chance of ranking well in the search engine results. This means that when someone is carrying out a search on Google or an alternative search engine, they might discover your website.
What is an SEO-Friendly Website?
An SEO-friendly website is one that has been deliberately created with the search engine algorithm in mind. This is a concept that should be considered from day one, before you even start to build your website.
If you have not designed your business website yet, then you will want to consult with an expert marketing agency, such as Made by Factory, before you get started.
The very basic components of an SEO-friendly website to consider are fast load times, mobile friendly optimization, and a responsive design. You will also want to ensure you are using the right keywords within your website text.
In order to truly build a website that is going to succeed in the search engines, you will need to seriously strategize your content.
Conduct in-depth keyword research into your specific industry so that you know which words and phrases you will need to focus on. If you do not know how to do this, then you can find a number of free tools and resources online to get you started.
Once you have done your research, then you can begin creating amazing content that your future customers will love.
Link Your Content
Internal linking is a commonly overlooked but very important aspect of an SEO-friendly website.
Not only does linking between content help visitors to your site to find what they are looking for, but it also helps the search engines to better crawl your site.
When you are adding internal links to your website, make sure that these links are completely relevant. This means that any words or phrases that are hyperlinking to other pages should only be directed to pages of a similar nature or topic.
For example, if you write a blog post that discusses the price of a certain product or service, then a link to a separate page that lists your prices is a good idea.
When you are building your website from scratch, you will want to make sure that all of your content is your own original work. Using duplicate content from other websites on your own site can be harmful to your SEO efforts. You might think that you are saving time by using duplicate content but this will quickly hinder your work.
As well as not taking content from other websites you should also try to avoid duplicating your own content across your site. Make sure that each and every page has contains new and exciting content. Not only is this great for the search engine algorithms but it will also help to keep people engaged and interested.