How to Become a Life Coach

You may have a passion for helping others pursue what makes them happy in life. Whether giving advice on a career change or how to overcome an obstacle, you thrive at helping people. Friends may have mentioned that you’d make an excellent life coach, and you’re ready to give it a shot! 

To follow your dreams and become a life coach, here are some tips on how to get started.

1. Figure Out What Your Goals Are 

Before diving into building your business, first, you should set some goals. 

It’s essential to keep in mind that with any business, getting things rolling takes time. But the good news is that by having goals, you’ll have a clear starting point. 

So work on coming up with some personal and financial goals. An example of a specific goal might be to get 15 new clients in two months. 

Don’t make your goals unrealistic, but at the same time challenge yourself. After a few months have gone by, you’ll have a better idea of how things are going. From there, you can adjust your goals accordingly. 

2. Consider How Much You Want to Spend on Startup Costs 

Do you know how much becoming a life coach will cost? Before jumping in headfirst, it’s vital to understand how much money you want to spend. 

If it’s a side hustle for you, you likely won’t have to spend a lot. But say you want life coaching to be your full-time profession. Then, you may need to fork out more money upfront. 

You don’t have to spend a lot initially, but there are a few things you should budget for. For example, setting up a website would be a good idea. Spending money on advertising would also be helpful. 

Advertising will help you get website traffic. Setting up ads is essential so that people learn more about you and your services. So, look into setting up an account on Google and Facebook. 

It would help if you also considered getting business insurance. Liability insurance, in particular, is essential. With liability insurance, you’d have protection if you got sued for not giving good advice. 

3. Use Social Media to Your Advantage 

Advertising your services on sites like Facebook and Instagram certainly has its advantages as well. It’s effective because it drives traffic, but organic traffic is just as important! So with that being said, focus your attention on building a following on social media. 

Social media is tricky, though. It’s impossible to be active on every social media platform. Being too involved often results in getting burned out

So, it’s up to you to do some research and figure out where your audience hangs out the most. For example, if your audience tends to spend their time on Instagram, make an effort to be more active there. The same goes for LinkedIn. 

Wherever potential customers are engaging, you should engage alongside them. If the opportunity presents itself, you can mention your services. Although, don’t feel like you have to be overly proactive. Frequently getting into a conversation with someone is enough. They’ll likely click over to your profile and learn more about you since you’ve been chatting. 

4. Write on a Blog 

As a life coach, you have a lot to offer! One way to showcase your skills is by starting a blog on your website. You can cover an array of topics, from how to jumpstart your business to how to recover from hardship. 

Having a blog on your site offers other benefits, as well. For example, you can add ads to your site and use affiliate marketing as well. Promoting products and services from other companies can earn you money.

Besides earning money, affiliate advertising has another perk. You get to share the products that you believe in with your readers! 

Having your blog gives you the power to choose what topics you want to discuss. Being in charge also gives you the final say on things like what type of products you wish to promote. 

The truth is there really are no disadvantages to starting a blog on your website! 

5. Continue Your Education 

You may or may not decide to get a life coach certification. If you do, it’ll benefit you in the long run. You’ll be able to tell your clients that you’re certified in the area you’re coaching them in. Once they learn of your expertise, they’ll likely have more confidence in you! And they may be more willing to refer you to their friends as well! 

Besides getting a certification, consider continuing your education in other ways. A few ways to soak up more knowledge are by reading, attending seminars, and going to workshops. You can also join Facebook groups and connect with other professionals in your field. 

Honing your skills is something you should focus on as it will allow you to grow. Better yet, you’ll be able to provide better services to your clientele. 


Becoming a life coach is no doubt a fulfilling career. You get to help people overcome obstacles and reach their highest potential. 

It may take a while for you to get your coaching business up and running. But once you get the hang of things, you’ll find great success doing what you love!

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Christophe Rude

Christophe Rude

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