How Many Pages Should a Website Have?

A lot of individuals who own a website are often interested in knowing the number of pages their website must-have for the purpose of achieving the goals for which it was initially created.

For instance, a Miami website design company, Effective Marketing & Design, is receiving several requests from clients who have no idea about the content they must have on their site to those individuals who have got more than twenty pages filled with content and are ready to roll. Who is right in such a scenario? In order to understand this, we asked Anastasia Enikeeva, who is a part of Effective Marketing & Design.

– If a business owner realizes the fact that the creation of a website is just the beginning of a long journey of its buildout and promotion, then they are considered to be on the mark. There are a number of factors involved that can influence the success of your website in a significant manner.

So, what is the best way to know how many pages on your website are considered to be sufficient in order to attain your desired results?

The fact is that there is no particular number of pages for a website that are considered good, and there exists no kind of algorithm that can help determine the number of website pages. Your website’s first version can either be the long scroll landing page or a typical five-page website. At times, it is essential to have some sort of online presence once you have started. You can add a link that can redirect your visitors to your social media account. However, you do not need to stop there and should continue to make efforts. You must constantly add more unique and valuable content to your website.

Therefore, the unique and latest content must be available on your website on a regular basis. It is always considered beneficial to have more website pages filled with unique and valuable content. In addition to this, having more website pages can indicate to the search engines that your website is providing valuable information and content to the specific targeted visitors. This ultimately means that they will most probably take certain actions which are expected from them. Even though they might not do that during their first visit, if they find your website to be interesting, they will most probably return to it and may ultimately become your regular visitors.

In case you are not able to add interesting and valuable content for your visitors, then you should not expect them to take any targeted action once they visit your site, and you should also not expect them to return to your site again. Moreover, it is almost crucial to have proper navigation on your site, especially if you have a considerable amount of content and pages. This will help your visitors get the content they are willing to see.

So, does a website with a lot of pages have the edge over its other competitors?

There is no denying that a website with a lot of pages has the edge over its other competitors, provided that it has proper navigation along with an effective call to action. If your targeted visitors like your website (which is determined by the number of times they click your site and how long they stay engaged), chances are high that they will take the actions you are expecting from them. This will ultimately raise the search traffic, and as a result, will increase the targeted visitors.

But is it different if compared with e-commerce websites?

When an individual wants to shop, he/she would want to land on a page which will have his/her desired product. There is no use in landing on a page filled with tons of unnecessary information to read. In such a scenario, the better approach would be to have a website with just one landing page displaying all of the advantages of a product. This will make it more convenient and simple for the visitors.

The first thing you need to ensure is to maintain the quality of the text. Your text needs to be helpful and interesting for the visitors of your website.

In addition to this, you also need to take into account the amount of text arranged on one page of the website. According to various experts in this field, the ideal and required length on one page of a website should be around two to three thousand characters without any spaces. It indicates that for the purpose of increasing the number of website pages, you can’t merely divide some exciting articles into several pages that would be containing just a few paragraphs of that particular text. This approach is never going to work. We at Effective Marketing & Design always prefer an individual approach and build the content strategy based on client’s needs and goals.

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Christophe Rude

Christophe Rude

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