How digital Marketing Companies can increase your brand awareness

What is brand awareness

Brand awareness is a characteristic that is responsible for the ability of a potential target audience to recognize or remember a brand at the time of making a purchase or choosing a product. Brand awareness is measured as a percentage and denotes a certain proportion of the total potential audience that is familiar with our brand and is able to identify it in a certain category. Awareness has a direct impact on the competitiveness of a product, a company, and long-term growth opportunities. Let’s take a closer look at how to measure brand awareness and awareness, what to research, and how to get the public out of you.

Sonuos Digital uses the tools for promoting certain products and the tools depend on the type of business and the specific enterprise. For example, an Instagram advertising campaign is a great solution for clothing or footwear manufacturers, but if your goal is to sell home appliances or electronics, such advertising may not be effective enough.

Assessment of brand / company awareness

 There are several levels of prominence for any brand.

  • Recognition with a hint. The consumer sees the brand name, logo, unique packaging and independently recalls the brand.
  • Spontaneous. The consumer lists various firms, products and brands related to a particular product, among others, recalls the brand.
  • Full (top of mind). The first thing that comes to the mind of the consumer in combination with a given product category.

One of the main ways to measure brand awareness is through direct consumer surveys. It can be issued in the form of a questionnaire or a small questionnaire. The first thing to find out is what brands customers are recalling when they mention a specific product category, and whether they can identify your brand without additional clues.

Brand awareness can also be assessed using special tools, such as:

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  • Indicators of Google services. These include Google Alerts, Google Trends, etc. With the help of these indicators, you can find out if there are more mentions of the product brand, requests, etc. in comparison with previous indicators.
  • Viral Checker is a video analysis tool. The number of likes, reposts, comments is calculated, the total number of user reactions and the indicator of audience engagement are calculated.
  • History of search queries in Google.

Increasing brand awareness on the Internet

Technological progress has led to the fact that most people spend their free time on the Internet. Someone prefers social networks, someone – games, someone – specialized forums. Before starting an advertising campaign, determine your target audience and its preferences.

Content marketing

 One of the main ways to increase brand awareness is through content marketing . You can publish articles in the media. You can work with industry platforms that provide free posting services. In addition to reaching your target audience, you will receive inbound links that affect your ranking. For this you can take the services of an SEO company in Ireland.

contextual advertising

Another important brand promotion tool is contextual advertising. Depending on what you want to achieve, she can offer customers to make a purchase or take a certain action, inform them about new products, and give information about the brand. In Ireland, contextual advertising can be placed using Yandex or Google.

For promoted brands, contextual advertising is an excellent tool for promoting new products, promotions, and goods. Newbies using such a tool can increase their brand awareness. In this case, it does not matter whether the client clicked on the ad or not.

Brand promotion in social networks

Every solid brand should have a social media presence. But it shouldn’t be a 24/7 product offer. You can post useful guides, give links, hold contests, etc. Thanks to this, customer loyalty increases, and the brand awareness of the company grows. Do not forget about branded photos and images – this will make the brand more recognizable not only in a single social network, but also on the Internet as a whole.

 Conducting contests, flash mobs, promotions

People should participate in massive promotions with the distribution of useful prizes. This can be either material incentives (for example, a raffle of several items of goods), and, for example, a subscription to a useful online magazine. This approach is often used when introducing a new brand or product to the market. Professional bloggers are actively involved here.

Conditions of competitions and promotions can be any. It all depends on which brand you are promoting. The main thing is to mention a brand or product with a certain frequency. And the choice of a prize that will motivate the target audience to be more actively involved in the process.

Brand promotion with video

Video branding is an integral part of a company’s promotion. With the help of video, you can master new sites, attract an additional audience. In order for the information about the brand to be deposited in the memory, it is enough to make a short and catchy intro to the video. After a few views, the user will remember at least the name of your brand.

Conclusion

The effectiveness of brand promotion directly depends on two things – the chosen method of promotion and the difference between the brand and competitors. Therefore, the first and foremost advice is to stand out. Find your zest, which competitors have or not, or it is represented extremely poorly, focus on it.

Be consistent. Develop a consistent corporate identity and use it in promotions. One logo, one font, one style. If something needs to be radically changed, a rebranding is carried out .

 Work with customers outside of the sales process. Give people what they need – quality content, technical support, news coverage.

When working with your target audience, consult with marketing companies dublin that can assist you what things are the best for your brand promotion.

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Christophe Rude
Christophe Rude
Articles: 15883

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