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How companies monitor their employees in the home office

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Many bosses wonder what they are doing there when employees are in the home office because of the corona pandemic. According to media reports, detective agencies receive numerous orders from companies that distrust their people.

But the private investigators get technical competition. Digital monitoring programs, euphemistically also called “monitoring tools,” have been enjoying huge sales since the outbreak of the corona pandemic. Most start-ups that develop these tracking programs come from the USA and have Workpuls, Timedoctor, Enaibe, or Hubstaff.

Monitoring in the home office: the clear legal position

Numerous companies in the United States, including American Express and Bank of America, use such surveillance programs. There are seldom works councils that could raise objections in the land of opportunity, and there are hardly any employee rights.

It’s different in Germany. “There is clear case law here,” says labor lawyer Peter Wedde from Frankfurt University of Applied Sciences, who dealt with remote monitoring of teleworking in his doctorate. “Total surveillance in which the employer can monitor every single work step is not permitted in Germany.”

But that doesn’t seem to stop companies in this country from using such programs. Upon request, the US monitoring start-up Workpuls confirmed that there were also inquiries from Germany and other European countries.

Just this much: since March, demand has been three times as high as last year. And this is despite the fact that there are not only high legal hurdles but also doubts about its effectiveness.

“And as far as the digital monitoring options are concerned, there are clear legal restrictions in Germany. For example, if we want to install spy software on a computer, we first need the consent of the user. Top technology companies in BostonThat is why the legal area of ​​application is very small,” says Patrick Kurtz, who offers surveillance services for companies and private individuals through his detective agency.

In the modern working world, digital monitoring tools are already reaching their limits. Professions in which the activity is repeated every day, such as in the call center or customer service, are the easiest to evaluate statistically. “But there are professions whose work productivity simply cannot be measured with such tools,” says labor lawyer Wedde.

Paradox: surveillance versus trust working hours

For the labor lawyer, the behavior of employers who tend to monitor their employees digitally contradicts itself anyway. The outcry from many employers was great when the EU decision on working time control was passed last year. They argued that timekeeping was incompatible with trust-based working time.

“However, it becomes paradoxical when employers now use monitoring tools to monitor employees in the home office. Trust working hours with simultaneous control don’t go together,” says Wedde. And companies run considerable risks when they shadow their employees without being asked.

Because the General Data Protection Regulation (GDPR) sets tight limits when it comes to data collecting.

According to Wedde, employees have the opportunity to assert claims for damages based on the GDPR if they have been monitored in the workplace without a legal basis or without written consent.

Should a company be able to prove that employees have been illegally monitored, there is even a risk of a fine of up to four percent of group sales.

Wedde’s conclusion is, therefore: “A good manager should be able to assess the productivity of his employees even without technical tools.”

Monitoring in the home office: what’s the point?

It is extremely questionable how useful such monitoring is. There are studies that suggest that this does not increase productivity. For example, the British anthropologists Michael Fischer and Sally Applin found in a study entitled “Watching Me Wachting You” that surveillance in the workplace leads to people changing their behavior more often to adapt to machines’ behavior. Their conclusion: Monitoring does not necessarily make you more productive, but more like a machine.

Work psychologist Simone Kauffeld from the TU Braunschweig also considers employee monitoring – whether analog or digital – critical. Together with colleagues, she is using a survey to investigate the effects of the corona pandemic on virtual collaboration.

“From an occupational psychological point of view, I find this a no-go,” she says. The employer does not have to receive a report on every single work step or working day. “The only thing a manager needs to know is whether an employee can complete a task in a certain amount of time.”

Permanent digital monitoring could seriously disrupt the relationship of trust between employer and employee, especially since not all employees can be equally productive in the home office, as Kauffeld explains. “There will be some who say that they are much more productive in the home office. Other workers, however, will be happy when they can go back to work in the office. “

Even Patrick Kurtz, who offers surveillance services for companies and private individuals through his detective agency, has doubts. First, a check makes little sense, especially when working from home, since working hours can be made more flexible at home than in the office.

“Just because someone goes out and runs private errands doesn’t mean that they are not doing their job in accordance with the contract,” says Kurtz. In addition, the living area is part of the very personal protected area of ​​life, which is absolutely taboo for private investigators such as the Kurtz detective agency in Düsseldorf.

The digital monitors fail in creative professions or jobs without fixed work processes. They can also not record the work, for example, when an employee is collecting ideas for a new strategy or project and is not typing them into his computer but into his notebook.

“Ultimately, these tools are just statistical programs that run with high computing power. As a result, these programs say little about the quality of an employee’s work,” says Wedde. At best, they suggest an objective evaluation of labor productivity.

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10 Tradeshow Budgeting Tips to Reduce Expenses

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Trade show

Tradeshows are of great importance for businesses including new startups and entrepreneurs. These public events and exhibitions help get quick sales for products and services. So, tradeshow budgeting is a big concern for businesses and brands as well. While you need to spend enough to make your exhibition booth interesting, staying in your business budgets is important too.

There is a fine balance between overdoing your tradeshow booth and doing it just right. Also, underbudgeting never plays right for businesses as well making booths lose appeal. Many tradeshows come with different costing factors. However, a very common estimate of costs may include tradeshow budgeting as follows:

  • Tradeshow booth space = Around 50-55% of total spend
  • Team travel and meals = 15-20% of total spend
  • Electricity and Wi-Fi charges = 10-13% of total spend
  • Technology Rental devices = 10-15% of total spend
  • Marketing and giveaways = 7-10% of total spend

1: Select the Right Tradeshows

Budgeting starts right from when you select the tradeshow you want to attend. Some will of course be too expensive for new startups and small businesses. Find out their expenses and booking preferences. Do not compromise on that floor space. Get a good space for best results. Do you tradeshow budgeting keeping in mind the booth cost for your selected event. It should around half your total spend.

2: Cut Down Overtime for Events with a Union

Spending more time that what you get allotted for that tradeshow booth incurs great costs. Especially, exhibitions that have a union, will try to find ways to charge more. Businesses and brands spending more time than allocated is one of them. Wind up the process on time to pay least booth charges. Ask in advance about overtime charges and plan accordingly.

3: Tradeshow Budgeting with Tech Rentals Not Purchasing

Tech devices play a pivotal role in any tradeshow and modern exhibition. However, these devices are expensive. Get your iPad hire devices from technology hire services instead of buying on full prices. This can actually save thousands of dollars when done right. So, hire tech and avail all of its advantages with modern devices without having to buy them.

4: Advertise Free Through social media

Advertising your tradeshow booth is very important. In fact, tradeshow budgeting depends on advertising for bigger brands. However, if you don’t afford hefty marketing budgets, social media is always there to help. Run free advertisement campaigns informing the local people about your offering on that next big event.

5: Rent All Other Equipment

In addition to tech devices, a good tradeshow booth will need many other equipment and hardware. Lights, printers, scanners, tables and chairs are all configured under equipment expense. Make sure to rend these all as well. tradeshow budgeting is all about keeping those expenses low. You will need most of the equipment for one-time use only. Rent and don’t buy to save money.

6: Look Around for the Cheapest Deals for Rentals

Everything from your laptop rental and equipment hire doesn’t necessarily have to be from preferred vendors. There are new options arising in the market at all times. You need to investigate the market and enquire different vendors for estimates and quotes. Get more than one quotes and compare them. Do include your preferred vendors in the equation as well.

7: Tradeshow Budgeting with Cheap Promotional Items

Promotional items are necessary on public events. Banners, flexes and posters will attract people. However, you can save on these by reusing print media from that last event. Save those banners and flexes from that last tradeshow booth. Spend a bit extra on them to get higher quality banners and flexes. These will be able to be reused for many cycles on new events.

8: Early Bid Rates for Floor Space Tradeshow Budgeting

Early bidding is the way to go when it comes to booking your next tradeshow booth space. Booking well in advance can save great sums of money. In fact, most exhibitions offer many times less prices when booked early. We say the best time to start is as soon as a tradeshow gets announced. A year in advance booking isn’t far fetched when you are sure to visit.

9: Downsize Your Tradeshow Booth

Literally, the smaller your booth, lesser you will have to pay. Compact booths are very much possible when you do them right. However, you don’t have to necessarily cut out important bits on that booth. Design the space nicely. Do that tradeshow budgeting by reducing the size of the booth. There is usually a lot of wasted space. Cut it out and make it cost less.

10: Never Not Check Invoices

Tradeshow payments, tech devices rental payments, equipment rentals and even food payments, all need to be rechecked. It’s not that service providers will add extra charges. The fact is tradeshows are normally very crowded. It is easy for them to make mistakes. Someone else’s costs can be added to you invoice by mistake. Avoid these expenses and always recheck all your invoices for consistency.

Bottom Line

Tradeshow budgeting is very important. You will need to spend just the right amount of money on that next big public appearance. Attract audiences with everything you do on that booth. Advertise in advance and offer modern tech devices for greater interaction. Budget your exhibition positively. Cut out extras and focus on lead conversion techniques. Take the right team to get best results.

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What Are The Python Development Tools In Ubuntu?

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Python Development

Python, since its launch, has been one of the top general-purpose programming languages in the world. Python web development services are worldwide, as most websites and applications nowadays use Python as their programming language.

Ubuntu, a word from the African Zulu meaning “humanity to others,” which its developer indicated with a connotation of “I am who I am because of who we are,” is a Linux-based operating system designed for computers, network services,, and smartphones. It comes with Canonical Ltd. as its developer. A massive project, Ubuntu helps enable millions of people worldwide to run machines and computers by open and free software on different kinds of devices. 

Canonical Ltd provides support and security updates for every version of Ubuntu released in the market, from day one of the update’s release to the end of life or EOL date. 

Features of Ubuntu

The desktop version of the software supports all the essential software on Windows like Chrome and Firefox. Ubuntu also supports LibreOffice suite.

Finding content on Ubuntu is more accessible thanks to their intelligent searching facilities. 

There are also a variety of free applications available for users to check and edit their videos. 

The software’s best feature so far is that the system is free and backed up by a vast open source community. 

Python Development Tools in Ubuntu

Python Development Tools has many other frameworks launched under its name, such as Django web development services. Though Python has a lot of competition, many web development companies prefer to use this language, and Ubuntu is one of them. 

Different IDEs are required, depending on the developer and the software. Discussed below are a few of the IDEs used in Ubuntu. 

Vim

Vim helps in making tedious tasks in programming enjoyable and easy. It’s swift and highly customisable, but most importantly, it makes the job of debugging easier. 

Vim can work as both standalone as well as a command-line interface. 

PyCharm

PyCharm is very popular among the python web development services and comes with two different editions, namely professional edition and community edition. 

Community edition helps in error highlighting, code analysis and debugging, and numerous other skills expected from IDEs.

PyCharm has one of the best GUIs, which can be a good choice for professional developers. 

Eric

Developed and written in Python, Eric is an open-source integrated programming language that helps in code auto-completion, syntax emphasising, advanced search and many more. 

It has a simple yet highly customisable GUI with plugins and extensions. 

Piezo

An open-source programming environment, Pyzo uses conda to manage Python packages. It is a simple and interactive IDE, though there are no compromises in its features. Indentation guide, drag and drop files, syntax highlighting are some of the features of IDE. 

It also features interactive help and file browser and can be downloaded and installed from a Software Center or any terminal command. 

GNU Emacs

This IDE is developed under the GNU project and is a cross-platform code editor. GNU Emacs is one of the most potent IDEs available for Python programming. It has a customisable code editor with support for Python programming language out of the box.

This IDE offers users excellent experiences with just a simple user interface. Emacs is limited to programming and is also helpful for email, web browsing and much more.

Django in Ubuntu

Django is a web development company framework under Python, used for developing applications and dynamic websites. It allows the use of fewer codes and eases the usage of complex websites. 

National Geographic, Mozilla and Pinterest are a few examples of applications that use the help of Django web development services by being their customers. 

Installation of Django is possible on Ubuntu 20.04 LTS by following the given instructions.

Installation with pip in a VE: Installation of Django with the help of a pip should be easier, as the pip contains the stable version of the framework. By using this method, the system remains unaffected and is the most preferred installation method. 

Installation from packages: Ubuntu archives contain packages of Django, but the main disadvantage here is that the version in the box may lag behind the official versions of the framework.

Installation from the GitHub archives: This method is for those who wish to install the latest version instead of a stable version. 

All in all, the Python programming language is taking over the world. Though it has many counterparts such as Java and has inspired numerous other programming languages such as Cobra, Python remains at the top, with the Python Software Foundation as its supreme head of the Python web development services.

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7 Social Media Campaigns That Will Help Businesses Increase Sales

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Social media marketing is a great way for businesses to increase sales. Social media platforms have become the main source of information for many people, so using them can boost your business’s exposure and drive more traffic to your website. With that in mind, here are 7 social media campaigns that will help you boost your sales.

Social media is the new frontier in marketing and media exposure is one of the best ways to get more people in your target market aware of what you do. More and more companies are using social media to increase sales, but some have it mastered.

When it comes to crafting social media campaigns that help increase sales, hiring a PR agency in Australia is a sure-fire way to get the job done right. They are experts in their field and know exactly what it takes to develop a successful social media campaign that will reach your target market, attract new customers, and increase sales by providing exposure in front of potential buyers.

In this blog post, we will talk about 7 campaigns that have proven successful for businesses of all shapes and sizes.

Create a Facebook event for your business

One of the easiest ways to use social media marketing is by creating a Facebook event. This can be extremely useful because it allows you to target your customers and potential clients, as well as let them know about sales or special events.

The key with this type of campaign is to post engaging posts that will encourage your customers and clients to visit the event page. This does not necessarily mean posting about sales; Facebook users are already bombarded with advertising. Instead, focus on posting content that will inspire your customers to take action.

Use Instagram to share photos of your products

Sharing photos of your products on Instagram is a great way to show potential customers what they can expect when buying from your business. Showcase different uses for the product or share tips and tricks that people may not already know, like how to cook a certain type of food with your product, or how to use the product innovatively.

Be sure to post regularly, as the more often you share photos, the higher chance there is that your potential customers will discover them.

Create a “day in the life” campaign on Snapchat

Snapchat is quickly becoming one of the most used social media platforms because it’s so unique and engaging for users. One great idea for your company is to create a “day in the life” campaign where you share fun moments with your employees throughout the day.

People love getting a sneak peek into what businesses are like behind closed doors, and this is especially true with companies that normally keep their inner workings confidential. So why not give them an inside look?

Be active on Twitter and LinkedIn

The key to using social media campaigns on Twitter and LinkedIn is being patient. These two networks are perfect for lead generation because they allow marketers to connect with people who are interested in buying what they’re selling.

It might take some time, but eventually, you will end up building a strong community of potential clients that may be very beneficial to your business!

Produce YouTube videos to show how you make something

YouTube is one of the best platforms for video marketing and it’s perfect if you want to show potential customers how your product or service works.

Not only can this be a great way to showcase your products, but it also gives people an insight into who you are as a company. Share what inspires you about starting out in business, why you love what you do, or how your business came to be. People may not know this, but they crave insight into the lives of entrepreneurs. So give them that little glimpse into yours by producing YouTube videos.

Host a contest on Instagram

Instagram is one of the best platforms for hosting contests and incentivizing customers to buy your products.

You can run a contest that offers free samples or discounts, like: “Post a photo with our product and tag us on @username for a chance to win $20 off” — this will allow you to reach more people and will also increase sales.

Instagram is one of the best platforms because it’s easy for customers to interact and engage with brands. So why not give them something in return? Host a contest that’ll allow you to reach more people, generate leads, and drive traffic back to your site.

Use influencers to promote your products on social media

Social media influencers are already online content creators, so it makes sense to work with them if your business is trying to increase sales. Influencers are also great for generating buzz because people love following them on social media; so what better way to drive sales than by working with influencers?

You can set up a deal where you pay the influencer for each post or per number of followers they have. If you’re paying on a follower basis, make sure that the payment agreement is in place before you start promoting.

Conclusion

Social media should be a key part of any business marketing strategy and the benefits are clear. By hosting social media campaign that allows your customers to take part, you are creating a community. Not only that but your campaign will help increase sales by increasing brand awareness and building relationships with potential clientele.

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Vidtoon 2.0: Is It Worth It?

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Vidtoon

Vidtoon is a new software that empowers clients to make enlivened recordings in any specialty without any problem. Making an animated video of good quality is no mean feat. Obviously, this will need time and cash, the two of which you might not have as a start-up entrepreneur.

What is Vidtoon 2.0?

As a content creator, you really want to draw in your crowd by engaging them and catching their creative mind. You can accomplish this by incorporating videos for your advertising efforts. This is the place where Vidtoon 2.0 becomes possibly the most important factor. This spic and span programming can assist you with making business-related animated videos quickly.

How Vidtoon 2.0 Works

Stage 1: Dragging and putting your resources on the screen

Stage 2: Making some straightforward edits

Stage 3: Exporting your video

Vidtoon 2.0 is loaded with features. When you pick your favoured foundation dependent on your storyline, you can look intothe product’s many characters that relate to a large number of professions. Pick a fitting person for your story from the pool.

Moreover, the updated version of Vidtoon 2.0has animations, calls-to-action and movements that can add to the characters to give your story more depth. It’s simple to change the direction, look, and even movement of your story’s characters and circumstances. For instance, you can change backgrounds and format as needs be as your video advances.

Critically, Vidtoon 2.0works with a few sites, including Giphy, Icon Finder, and Pixabay. These systems are embedded into the software, making it simple to incorporate additional components to your videos.

Vidtoon 2.0 Features

The Vidtoon 2.0, which is the redesigned form of the product, conveys these extraordinary highlights:

Advantages of Using Vidtoon 2.0

  • The upgraded editor is fast and efficient.
  • Includes more ready-to-use animated characters
  • It comes with an expanded library of royalty-free resources.
  • Multilingual features—Arabic, Chinese, Hebrew and English
  • Automated text to speech
  • Ability to create longer version videos of up to 20 minutes in length
  • Commercial license upgrade for early subscribers
  • Three timelines for each category for easy management of characters and elements
  • Full HD Export for improved video quality
  • Camera zoom feature for targeting relevant visuals
  • Top-notch user interface
  • Inexhaustible library of images, GIFs, and icons
  • More animations and transitions for users
  • You can create high quality animated videos to engage and inspire your prospects to action
  • Improves traffic and sales for both online and offline businesses
  • Includes 25 characters for any scenario
  • 30 eye-catching animations
  • A to B automation object movement
  • 100 percent customer engagement
  • Guaranteed profits, leads, and conversions
  • Increased brand awareness and campaign reach

Cost and Where to Get Vidtoon 2.0

As of now, Vidtoon 2.0 available for a limited period discount for a lifetime purchase. The item is accessible from the official site for a one-time fee of just $49. Early subscribers will receive a fully licencedversion.

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The Advantages of using a Washing Machine

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Some flats and houses feature laundry rooms with washers and dryers, or a set in the basement. For a lot of different people, washing machines can be either a necessity or a luxury depending on them. Hand washing is an alternative to using a washing machine. Furthermore, you can purchase washing machine from a lot of different websites and shops that are near you. nevertheless, here are some of the best advantages of using a washing machine. Moreover, washing machines come in a lot of different sizes and a lot of different brands make and sell these washing machines. It has become quite a necessity for a lot of people, however, depending on how much you earn, you might not be able to afford a washing machine because these are quite expensive.

1. Cycles

One of the most essential advantages of using a washing machine is that it can help your clothes long last and protect them after and during every wash. Depending on your clothing, various washing machines have different cycles to employ. For heavier loads or extremely dirty goods, use a heavy cycle with a special garment bag, or use a delicate cycle with a dedicated garment bag for delicates like bras and panties. Your goods will be protected from harm during agitation if you use the correct cycle.

2. Size

Washing machines come in a variety of sizes, from small apartment-size ones that roll around the kitchen and connect to a sink to larger versions that put in the basement which are connected directly to the water line. Size of the washing machine matters a lot because each and every size of a washing machines can allow you to put different kinds of goods such as sheets.

3. Effort

A washing machine reduces the amount of labour required to clean garments. You begin the cycle by tossing your clothing and detergent into the machine. Hand washing requires physical effort to clean the garments and strong scrubbing to eliminate stains. A washer lets you to pre-treat stains with detergent before tossing the clothing in and letting the agitator do the rest.

4. Time

Last but not the least, time saved when washing your clothes using a washing machine is also quite an important advantage. A washing machine can save you a lot of time.Furthermore, you can do your other chores or work since you will not have to wait for the washing machine to wash your clothes. You may walk away after loading your items into the machine and starting the cycle. You can complete your other chores and then dry your clothes.

The Final Word

After reading this article, now you know what is a washing machine and other things related to it including but not limited to the advantages of using said washing machines. All you have to do know is make sure that you remember this article, so that you can decide whether you should get a washing machine or not.

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