Search Engine Optimization, commonly abbreviated to SEO, is a strategy that every business needs as part of its marketing plan. How often have you ventured onto page two or three of your Google results page? If the answer is very rarely, you are like most of us. People are more likely to visit a website higher up the SERP (Search Engine Results Pages). This is why the battle for getting to the top page is constantly fought. This is where SEO is crucial. With the right strategy, companies of any size can benefit from SEO, how can they benefit?
SEO Builds Brand Awareness
If people keep seeing your brand name on page one, this will make them more aware of your presence over time. This is where the benefit of a quality SEO services company will serve you well. Small businesses need a complete audit conducted by an SEO services company, as good SEO companies have a comprehensive digital marketing strategy to help businesses on the lookout for ways to improve themselves.
It Will Help You Beat the Competition
It’s a very competitive world out there, and SEO adds another layer to the warfare of business. If your competitors are bigger fish in your industry, you can use SEO to place your business higher up the rankings, and even surpass bigger name companies. This is why an SEO agency utilizes the best practices to improve your ranking positions, by improving your website’s user experience and diverting traffic to your website. Smaller businesses don’t need to be afraid of the bigger competition anymore.
SEO Can Improve Your Website
SEO is not just about ranking higher on Google, it is about making sure your website provides a proper user experience. An SEO company can give you significant insight to help you optimize your content. For example, if your website has a number of issues such as 404 pages and dead links, this goes against you, and you are penalized by Google as a result. Optimizing your website makes it faster and better for users. It’s not just a way to get a shortcut to the top of the search engine results page, but it’s a way to ensure that your website is running as it should.
SEO Can Get You More Leads
Among B2B and B2C organizations, inbound strategies are one of the most effective sources of leads. Using an SEO company to help you grow your business gives you insight into a variety of strategies to get new leads. As your search engine results will reach a better ranking, you will have more targeted visitors, which will result in better conversion rates, which means more customers.
SEO Is a Cost-Effective Strategy
When operating a small business, every penny counts. Small businesses do not have the luxury of spending huge amounts of money on marketing. A solid SEO strategy can help a small business get great results without spending a lot of money on advertising. SEO companies show you how to optimize your website but can also provide strategies to help you attract new customers and compete with bigger companies.
SEO Shows You Where You’ve Been Going Wrong
SEO is primarily about the user experience. We need to remember that if we are to appeal to a customer’s sensibility, we need to make sure the website is easy for them to access and navigate. We need to consider a variety of components with regards to our content, layout, HTML coding, but also making sure that the website is friendly for mobile phones. Google Search has included mobile-friendliness as a key parameter of your ability to rank. If you do not optimize your website for mobile devices, this will go against you. If you want to make your business more user-friendly, you have to optimize it for mobile, which might sound obvious, but if your business is just starting out, this could be a common oversight.
It Will Give Your Business Long-Lasting Results
It’s important to state that SEO is not a quick fix. If you are willing to give it the time and energy it needs, it will be a significant investment. SEO results are long-lasting as they will bring you new customers over a longer period of time, but you need to maintain your SEO to rank higher up the SERP. When you compare this to paying for ads, the results are far more rewarding.
As you can see, SEO can benefit many companies. All it takes is to optimize your website, but this task is not a one-time fix!