How Can You Get Your Content At The Top Of The Google Search Results

Often while doing research or college assignments, we come across topics that we have never studied before. The next thing we do is open Google and search for the particular terminology. While typing our query, we come across various suggestions down the search list and choose the most suitable option with respect to our query.

Every content present on the internet gains relevancy and visibility when it is on the top of the search lists or is on the first page of the search results. This is all possible with the process of SEO or Search Engine Optimization. It is one of the most important processes required by an organization or its website to survive on the internet.

Why is getting on the first page important?

With the exponential rise of the internet and social media, many organizations, entrepreneurs, and freelancers have established their work online. Since the majority of the people are on social media, it is quite beneficial for a company to put a strong foot forward in the online world. However, they first need to be visible enough to reach their potential customers. 

How is this possible?

For this, they need to have a strong SEO score or ranking. Understanding the process of SEO is quite easy but to implement and make content with respect to it is quite a difficult and time taking task. We need to be aware of the recent trends and, accordingly, should be able to use relevant keywords. 

This has to be done on a regular basis, as; it would help us in getting noticed by the Google algorithms and hence, eventually make us land on the top of the search lists.

 SEO or Search Engine Optimization is nothing but a method which seeks to improve the website’s online status in a way that it is visible on the search engine. Also, it is very important to have a strong SEO, as a website can only be found by the users when it is on the top of the list. 

An organization must always be aware of their Google rankings with the help of a SERP or ‘Search Engine Result Page’ tool such as SERP API tool by WhatsMySERP. Depending upon the ranking factor, it is essential that companies bring about suitable changes and devise a suitable strategy to incorporate better SEO on their websites. This can help them enhance their site traffic too.

Here are some ways through which you can get your content at the top of the search results:

An active presence on Social Media

It is quite important for an organization to have an official and active social media handle on all the major social media platforms. You must post innovative and interactive content on a regular basis. This will result in users wanting to know more about you and hence would check out your website. The more the traffic, the better would be your Google ranking.

Keywords

An organization must keep a check on the trending and relevant keywords and accordingly should coordinate with the SEO content writer to incorporate or position those keywords in the most efficient way possible. 

Organizing the content in a coherent manner makes the content look more appealing and ‘click’-able. Also, when we use appropriate keywords, it is detected by the Google algorithms easily.

Technicalities

Make sure that you always keep a check on a few technicalities like the loading speed of your page, broken links, and Image optimization. In order to grab a user’s time span on your site, you need to make sure that the loading speed of your website is not too slow.

Similarly, having multiple images is always going to be to your advantage to add more users to your site. However, an image of a large size or inappropriate file format will directly affect your loading speed. Make sure that you properly optimize the images and also try renaming them with SEO content to make it look more effective.

Double-check the links and backlinks that you provide on your site. Make sure that no link is either broken or has a changed address. A dead or broken link will result in a lower Google ranking.

Collaboration

You should always be open to collaboration with other sites or organizations. This would help in benefiting both the companies’ traffic and Google rankings. Blog posting can be a great example of collaboration, as we post other site’s content on our own site without directly promoting it.

The process of getting your content at the top of Google search results could be a time taking task. However, that day is not very far if you keep a proper check on your SERP ranking, implement new and innovative SEO strategies, and add appropriate backlinks and leads.

Final Verdict 

These are some of the common and most successful ways of getting your content to the top of search engines. Using these techniques, you can grow your brand significantly. Moreover, you will also get more number of customers and new users to your website. 

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