How can businesses gain more likes on Instagram?

Every business wants to make more sales and profits. They also wish to get more excellent brand recall value. It’s a familiar scene everywhere – a company or organization creates their social media profile on Instagram, expecting that their stunning service or product would reach a million users. However, after a month or two, the reality is starkly different. Only 10 to 20 pictures of the business have garnered a few likes, which hasn’t led to any sales or business success improvement. 

Many brands today are facing this situation. And organizations and businesses must look for ways to increase Instagram likes. To know more about this, you can check out That is not all! You can also opt-in for some of the best strategies to get you more likes on your Instagram posts. Some of the useful methods are:

  1. Take good quality images

This strategy might come as a no-brainer, but you won’t find many brands and businesses implementing it. And to get a high-end image, you don’t need to invest in a DSLR that will cost you a fortune. However, it is necessary to ensure that you have adequate lighting when you are clicking the images. It’s an excellent decision to use a good Smartphone with an ideal camera resolution if you want beautiful shots. Stunning photos are naturally more pleasing aesthetically, which will lead to more likes. 

  1. Make use of an exemplary filter scheme

You must be consistent with a filtering scheme. It is one of the sure-shot ways to develop your Instagram business. Using the same filter set for every image will help you keep a consistent visual identity for your Instagram account. It helps to make the image instantly identifiable in the follower’s feed. It maximizes the chances of recognition and helps to get you more likes. Today, several tools provide you a vast selection of filters to choose from depending on your aesthetic sense. 

  1. Share your post on other platforms

You must link your Instagram account to various other social platforms, such as Twitter and Facebook, to share the media you post with followers on other platforms. It will help leverage the profile views and traffic you generate on different platforms and direct them to your Instagram profile. As a result, it will lead to more likes and followers on Instagram as well. Do you have a blog? If yes, you can share your Instagram post there as well. 

  1. Make use of local hashtags

Making use of the local hashtags is a great way to reach put to your target customers. You need to come across local accounts and check the hashtags that they use in their images. Make use of these hashtags, which will help you connect with people who are close to you. It will also help you connect with accounts that might be keen to feature your business or images. It will help you to gain more followers and likes on Instagram. 

  1. Make use of popular hashtags

When you use the popular hashtags on your Instagram post, it helps you connect to a bigger Instagram user group. Using popular hashtags allows more people to see your images, which is a simple way to garner many likes. These might not be high-end likes. However, if you aim to boost your Instagram account’s credibility, it is one of the best strategies to follow. 

  1. Location tagging

When you tag a location in your images, it allows people in your area to see the photos quickly. By tagging a generic location, you will maximize the chances of people viewing your post. People searching for images near them will engage with the post, which might increase your chance of getting more likes. 

  1. Share behind-the-scenes images

Social media is a place where you have the chance to share intimate moments from your business with your followers and fan. It will help you to create a brand personality and enhance your emotional association with the customers. You can present your followers with behind-the-scenes situations along with a preview of the latest products that are yet to get released. You can also take your fans on an office tour and introduce them to your employees. Such content is unique and results in more engagement, which generates more likes from the existing and new followers. 

  1. Create a “like-to-enter” giveaway

Everybody loves to get freebies! By conducting an easy “like-to-enter” giveaway, you can generate more likes on Instagram. The entry barriers are less, and it’s simple to keep track of several likes on the giveaway image. You need to create an engaging picture of the prize and add “like this image to get a chance to win….” CTA in the caption. The response and the likes will overwhelm you. 

  1. A “tag-to-enter” giveaway

Similar to the strategy mentioned above, a “tag-to-enter” giveaway is an excellent strategy when you want to garner more likes and followers. The tactics for this are the same. You need to ensure that the entrants tag two of their connections to enter the giveaway. It will make the image popular amongst more people and give you more likes and entrants. It can also result in more followers who can like your Instagram posts in the future. 

  1. Join hands with an influencer

You need to search for an influencer in your industry and join hands with them. You might ask them to post an image of them with your brand product on their and your profiles. It will help your business to reach out to more people within your target customer segment. That is not all. It helps to maximize your credibility via social proof. The followers of any influencer give importance to their decision. Hence, if an influencer is posting about your product or service, you will get more likes from the influencer’s followers. 

These are some of the best strategies that will help you to add more likes to your Instagram posts. 

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Christophe Rude

Christophe Rude

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