Quora is one of the most popular Q&A community platforms, that is often used as an afterthought in the digital marketing of a small business. Founded by former CTO of Facebook Adam D’Angelo, Quora allows one to crowdsource answers. Quora has over 300 million monthly active users, largely due to the quality of content as well as Quora’s strict anti-spammy policies. In the long-game of SEO rankings, Quora is often an afterthought. Some business owners and companies are however killing in in their Quora SEO marketing endeavors and here are of the key takeaways that you can apply for your business!
Building your reputation: Case Study – Moz
Co-founded by Rand Fishkin and Gillian Muessig in 2004, Moz is one the largest- SEO focused company with a suite of SEO-software and analytics tools. Moz has supported over 20k customers worldwide, so it is safe to assume they know what they are doing when it comes to SEO.
Rand Fishkin, the founder and CEO is an extremely active Quora member. He has posted 200+ answers and has over 23,000 followers. (There are even Quora questions on how he manages to find time to be active on Quora). The entirely of his catalogue of answers are in the field of SEO, Entrepreneurship and Moz.
Considering Quora answers rank in google and his answers often link to Moz’s website, Rand Fishkin has been effectively using Quora SEO platform to build credibility and build traffic for Moz’s website and products.
So how should a company distill the right questions to answer for its Quora SEO strategy?
- A good rule of thumb is to filter questions by topic, time and with the highest followers.
- Do not try to be the 20th answers on any questions, regardless of the number of views it has received
- Filtering my time is important as you don’t want to be answering questions which were active 5 years ago
- A widely held belief is that questions with 7-8 answers are ideally positioned to gain more traffic and views
- Unfortunately, there is no easy way to go about it. It can be a highly involved task. Another easy tip is look at ‘Related Questions’ for the questions you do end up answering. Don’t be afraid of repetition, higher the number of your responses, better the chances of Quora algorithm to rank your answers higher.
Use Quora as a Customer FAQs: IBM Security
Quora is often being used as a search engine by many people to get relevant, informative content.
Leveraging that, IBM Security has a dedicated Quora handle wherein multiple staff members clarify queries on cyber security. Despite being an official account with multiple admins and various staff members posting on behalf of IBM, the tone and tenor of the responses are fairly casual. It does not give the impression of a corporate behemoth sitting behind the account and releasing informercials masked as answers.
In fact, counterintuitively, relatively few of the responses from the account actually link to anything IBM or even mention IBM in the answers. The account just comes off as an authority on cyber security which is also generally trying to be helpful!
This is a great strategy to build customer base too as the brand persona automatically comes across as knowledgeable and helpful.
So how can a brand develop a persona on Quora?
- Create a rock-solid profile – This implies making your profile as complete and informative as possible. Make sure the profile looks credible and links to your company website.
- Personalize answers to the extent possible: As a platform, Quora thrives on answers being from genuine experience. Anything too salesman-like will get a ban. Quora moderators are super diligent and Quora has a stricter anti-spam policy than Reddit itself. Personal growth stories, lessons from failures, entrepreneurship are generally topics receiving good engagement.
- List down the traits that you want your company to personify – Have the personality come through in the answers – In the milieu of helpful but usually bland answers, answers with a distinguishing character often find more views and comments.
- Offer value in your answers – Always think form the perspective of the reader, if your answer reads like a commercial but ads no meaningful value, it will never receive good views and upvotes.
- Make sure to add sources to any facts, figures etc. that you use in your answer
Quora Promotions: Case Study – BITS SOM
Universities such as BITS SOM have been effectively using Quora ads and Quora promotions, particularly on queries of the nature of – ‘Which MBA school should I go to?’, ‘How is a 2 year college stint at BITS?’ etc. – you get the drift. So how does this work?
Quora has an ad-platform which works on the typical pay-per-click model. The ads are currently only allowed in text format so that it appears congruent with the Quora platform and doesn’t look like a Yahoo! Homepage. The ads are in the form of answers which will feature in relevant questions.
Quora credits can also be used to promote answers amongst particular audiences. These credits essentially act as a Quora currency and are awarded to people who contribute with answers that see good engagement. Some of the metrics Quora uses to award the Quora credits are based on upvotes, follow-up questions, ‘asked to answer’ requests etc. – essentially any behavior which makes Quora as a whole a more valuable and reliable platform.
While Quora’s paid tools have some time to reach the targeting sophistication of Facebook ads manager, it still offers a wide gamut of options to reach the right audience.
So how can you target customers using Quora ad platform effectively?
- Quora provides the option to target audiences based on topics, locations, platform (desktop/mobile), interests etc. You can even choose to advertise on only select questions, where the readers of the particular question only can see your ad
- Don’t be click-baity in your ad content as Quora has very strict community guidelines. The Quora moderators will simply not approve your ad. So no ‘Sale! Sale!’ ‘50% off!’ ‘Grab offer now before it expires ads’. Save it for social media!
- Choose where you want your Quora ad to show up- it can be in a topic feed, in a particular question, in user feeds or even Quora Digest. Quora Digest is the Quora newsletter that is delivered to Quora users who have opted-in for the service
Using QUORA blogs: James Clear
Not many are aware of it, but Quora has its own blogging platform too! You don’t always need to find the right questions to post your content into. Just like WordPress and Blogpost, you can use Quora to create content and distribute! And unlike WordPress and Blogspot, there is a ready-made distribution and Quora’s algorithm to help you gain an audience! Quora blogs can be an amazing source of free traffic.
James Clear, the author of worldwide bestseller Atomic Habits, has been an avid Quora blog user to build his brand. His blogs have received over 4.1 content views and 100s of upvotes.
Your company may not receive such a widespread distribution immediately but writing a blog on the niche that you specialize in is a good place to start and boost your business’ visibility. James Clear’s niche is productivity and actionable tips to improve quality of life. James has an impressive portfolio of 237 Quora blogs, each in long form, filled with actionable tips and practical insights to lead a healthy life.
These blog posts are also useful real-estate to insert links and redirect traffic into company websites. However, be mindful that all these links are no-follow links, so using it purely for SEO may not work.
Use Quora for Lead Generation
Many business owners are not limiting their Quora SEO strategy to only driving traffic to their website or product pages. Given the highly engaged nature of Quora’s platform, general trustworthiness and less competitive nature as a platform, it can be used to effectively develop and nurture leads and prepare a solid sales funnel.
- An effective strategy is to search for your niche within the Quora search bar and prepare a comprehensive list of all questions with their total answers and views of top answer.
- Identify all followers of the topic – These followers are interested in your exact niche, so they would either be your competitors or potential customers.
- Snoop around to check if you can land to these leads’ LinkedIn profiles. You can hire a freelancer to do it with a bit of coding (if you don’t know how to scrape that date yourself)
- Get their email addresses to the extent possible from LinkedIn
- Drop these emails into your retargeting campaign audiences and Voila!
Hopefully this article will inspire you to take Quora more seriously as an SEO strategy. Let us know in comments if you have used Quora effectively in your marketing campaigns. If you think your customer base is not on Quora – try and find out if it’s true!
For More Information How brands are using Quora SEO for marketing themselves?
Promoting your YouTube channel the right way
YouTube promotion is not an easy task that requires a lot of dedication and knowledge. However, YouTube is currently the second most popular platform in the world. You can promote YouTube videos using various platforms such as Twitter and Facebook.
The current market is very saturated, and promoting your YouTube channel is not as easy as it used to be. However, these steps will help you quickly boost your YouTube channel. Here are six ways to promote your YouTube channel using YouTube paid promotion or free.
1. Always post to crowdsourced sites
You will likely get a lot of traffic once you use crowdsourced sites to promote your YouTube channel. These sites include Reddit, which offers YouTube promotion services.
Once you get your content on these sites, it’s worth noting that you’re more likely to get more traffic if you give your content a great title. So, look for ways to get your name out there on these sites to ensure positive results.
Crowdsourcing sites will provide you with information and ensure that your YouTube channel gets more subscribers.
2. Make sure you’re always targeting the right keywords
It takes about an hour to find the best keyword. Getting the right keyword requires extensive research to get a high search keyword.
So the real question is how to get the best keyword. Here are sources to help you get the best keyword for your content.
Google Keyword Tool is a viral tool that reduces your workload. When using this tool, choosing a keyword with low competitiveness and high search speed is recommended.
YouTube Keyword Tool is another perfect tool for getting the right keyword. This tool will not only help you get an idea but also help you save a lot of time. You can also save a lot of space with this fantastic tool.
3. You can also create social share buttons to promote YouTube videos.
There are two platforms you can use to promote your YouTube channel. You can create a link and use Twitter to showcase your work to your audience. You can also use Facebook to promote your channel. All you have to do is create a link and distribute it to your audience. Facebook and Twitter are two platforms that give your YouTube channel an excellent presentation. You get a lot of traffic using YouTube promotion services.
. It is essential to ensure that these buttons are in the first line of the description field so that viewers always see them.
4. Make a YouTube video commercial.
Many Internet users prefer to watch videos rather than read from the screen. Engage this audience with a promotional video. You can also submit your press release online. Online press releases offer the option to include photos and videos. However, issuing a text press release is a great way to promote your YouTube channel.
5. Have a podcast channel.
Streaming audio is tricky but worth the effort if you’re creating a lot of audio or video content. As with blogs, don’t send promotional emails all the time! You can also list your YouTube channel on YouTube channel directories and review sites. Back to basics. People use a variety of guides and check sites to find YouTube channel information on the Internet. There is also word of mouth online; make sure your work is listed on popular review sites.
6. Encourage visitors to subscribe to your newsletter and post more often.
Email is the most powerful YouTube promotion technique when used correctly. As with all the examples here, focus on what your ideal client wants to read. Benefit from online access to YouTube channels related to the industry or sector by publishing articles. Writing articles for magazines and online blogs on your YouTube channel is the perfect way to increase your brand awareness. Don’t forget to include your contact details and YouTube channel address in the author bio; this will not only bring traffic back to the YouTube channel but can also attract new YouTube channels.
It can be challenging to develop YouTube promotion ideas that are effective on a smaller budget. However, there are many benefits to promoting YouTube videos online. Also known as online internet marketing, it is possible to promote YouTube channels without breaking the bank using YouTube paid promotion.
Telltale Signs It’s Time to Replace Your Throw Pillows
Purchasing throw pillows is undeniably one of the best decisions you can make when you want to give your living room or space a makeover. These decorative pieces of home décor add visual interest to your couch or loveseat in ways you can never imagine. Furthermore, they help make a statement in the room without putting a strain on your pocket.
But no matter the quality of shaped throw pillows you buy, there will come a time when you have to replace them. Unfortunately, many people are not ready to lose their favorite pillows for reasons best known to them. Although they might be comfortable, throw pillows that have lost their form will interfere with the look and feel of your space.
Rather than waiting until this happens, consider investing in new throw pillows. So, how do you know when to throw in the towel and get new ones?
- Feel Flat or Hard
When your throw pillows feel flat or hard, it might signal you are ready for a new one. You ought to keep in mind that this depends on decorative pillows material. For synthetic pillows, look for clumps as it may indicate the loftiness and conformance is slowly breaking down.
Even though this is normal in traditional synthetic pillows, things are different with modern ones. Remember, the life expectancy of decorative pillows depends on materials and quality. No wonder it should be among the most important considerations before buying decorative pillows for your home.
- Pillow-Related Allergies
Old throw pillows will always accumulate allergens like fungus, dust mites, and pet dander. Although you might prioritize regular cleaning of the decorative pillows, chances are you might develop allergic reactions when them. In most cases, getting close to the throw pillow can leave you with itchy skin, a stuffy nose, or even irritated eyes.
Replacing your throw pillows may help prevent pillow-related allergies that can turn your life into a living nightmare. The good news is there are many affordable decorative pillow options on the market. For this reason, you should never allow low finances to be the sole reason for contending with worn-out throw pillows.
- New Décor Style
Sometimes you don’t have to wait for your throw pillows to reach their lifespan before buying new ones. After all, you might want to inject a different style into your living room. When this time comes, it is in your best interest to visit the store and get new throw pillows to elevate the look and feel of your space.
Fortunately, you can now take advantage of custom throw pillows to design the space as per your taste and preference. All it takes is for you to find the best place to buy custom-made throw pillows and tell them about your demands. They will design the throw pillows in line with your demands while guaranteeing good quality. That is what you need to style throw pillows like a pro with ease.
The Bottom Line
These are some telltale signs it might be the ideal time to replace your throw pillows and give your space a new look. Once you get new throw pillows, ensure you read the label to determine how to care for them properly. After all, you want to get the most out of your decorative pillows and give your space a welcoming feel.
Ensure you watch out for the above and other signs before you finally decide to replace your throw pillows. The earlier you make this decision, the better your living room will look.
What is Charlotte’s Web CBD?
Charlotte’s Web is a hemp cultivator and CBD company that prides itself on quality, consistency, and safety. Its hemp is U.S. Hemp Authority Certified, and its products are free of pesticides, synthetic chemicals, and other contaminants. Although the company does not claim to be organic, it follows strict farming practices and uses only organic pesticides on its hemp fields. The company’s founder and CEO said, “Our mission is to help people feel better, and Charlotte’s Web is dedicated to providing that.”
The CBD products sold by Charlotte’s Web do not taste like hemp and feature mint chocolate or extra virgin olive oil flavor. The flavors are added through natural flavors and scents. Scents are also included, as some people find that a scent can enhance the usability of a topical. Charlotte’s Web CBD products are available in both scented and unscented versions. Scented ones have a light botanical scent, while unscented versions do not have a scent. You can shop for CBD Edibles now.
Charlotte’s Web CBD gummies contain a special blend of lemon balm extract. Lemon balm is a perennial herb in the mint family with a lemon-like scent. Lemon balm has been used for centuries to calm the nervous system, promote relaxation, and sharpen memory. A serving of Charlotte’s Web CBD gummies contains approximately 15 mg of CBD. It is best to consume Charlotte’s Web gummies two to three hours before bed.
Charlottes web cbd oil has been one of the pioneers of the CBD industry, helping to pave the way for other cultivators and legislation reform. Founded by brothers Michael Stanley, Charlotte’s Web products are produced with care. They contain full-spectrum hemp extract, carrier oils, and natural flavors. They also carry various CBD oil products and can be found in different strengths. Some of their products are flavored, such as orange blossom and coconut.
Another way Charlotte’s Web CBD is unique is its transparency. They publish a certificate of analysis for each product. While they don’t have FDA approval, they do follow FDA good manufacturing practices. And unlike other CBD products, Charlotte’s Web does not advertise its hemp as being FDA-approved. They don’t claim to be FDA-approved, but they follow good manufacturing practices and use third-party lab testing for their products.
As a cannabis product, Charlotte’s Web CBD oil comes in different strengths and flavors. One dropper contains 50 mg of CBD, while a 100-mL bottle contains 5000 mg of CBD. To start, we recommend buying a trial-size product. You can purchase a few drops to determine which works best for your needs. There’s also a discount available when you use the code ‘HEALTH20’.
Another thing to consider with CBD oil is the quality of the extract. Charlotte’s Web uses CO2 extraction, which preserves the CBD compounds and results in high-quality products. The CO2 extraction method is also widely recognized as the “gold standard” in the industry. This means that it contains less THC. A lot of hemp-derived CBD oil is not intoxicating. A good quality extract is important for effective health, so read the labels.
Besides CBD oil, Charlotte’s Web also sells hemp products. CBD oil is included in all products by Charlotte’s Web, and it is the only hemp genetic in the world to have trademark certification. Despite its high-quality hemp extract, Charlotte’s Web CBD oil products aren’t filled with fillers, making them a better choice for those looking for a high-quality product.
CBD oil contains 60mg of CBD per ml and is available in different concentrations. There are 30ml, 60ml, and 6000mg versions of the product, each containing seven to nine mg of CBD. Shop CBD Topicals from Mother Earth Natural Health. You can buy a starter bottle with one ml and start slowly working up to the recommended dosage, and this will allow you to experience the full benefits of CBD oil.
The company offers a full 30-day money-back guarantee if you aren’t satisfied with your purchase. You can return any unused portion for a refund within 48 hours. However, the company won’t accept returns on items marked as Final Sale. Customers report that Charlotte’s Web has good customer service and fast responses to inquiries. While we can’t guarantee its CBD oil’s safety and quality, we hope this review will give you a clearer picture of the quality of Charlotte’s CBD oils.
As Charlotte’s Web CBD products are produced from full spectrum hemp extract, they contain some THC. But the amount of THC is too low to cause an intoxicating effect on a drug test. CBD, on the other hand, has no such effect. CBD oil has been known to improve mood and reduce anxiety and depression. The product can even improve the sleep cycle. In addition to people, Charlotte’s Web products are also used for pets.
Use an Auto Repair Management System to Organize Your Shop
An auto repair management system is a great tool for organizing your entire shop. Not only can you organize jobs, but you can also use the software to manage employee scheduling, client data, and invoicing. This system will help you track everything, from when to schedule a repair to what parts and materials will be needed. Not to mention, it will increase customer satisfaction and revenue. Whether you have a small shop or a large one, an auto repair management system will help you run your business smoothly.
One such solution is Lankar. This auto repair management system can facilitate business operations through various processes, including scheduling, messaging, and reporting. It also offers digital vehicle inspection tools to help you inspect vehicles and track inventory. It also allows you to send automated invoices and manage appointments. These are all features that will streamline the workflow in your shop. If you need a more personalized experience, consider using a mobile app.
Using an auto repair management system is crucial to providing a seamless customer experience. You can save time and money by tracking a vehicle’s history with auto repair software. You can identify recalls and other issues affecting the vehicle with this information. By accessing nationwide databases, you can ensure compliance with manufacturer recalls. If a car has a recall, the system will help you get the right parts.
Advanced auto repair management software can create a customer database and engage with repeat customers. These features free up employees to handle other tasks like vehicle inspections and estimates. This time-consuming task will also reduce the time needed to complete repairs. The management system will also let you know about possible problems that customers may encounter when they take their car in. This way, you can ensure your customers will be happy with your service and stay loyal. So, if you’re thinking about launching an auto repair management system, don’t think twice!
A good auto shop management system will help you run your business smoothly. The system you choose will help you increase the profitability and efficiency of your business. It will help you manage your customers and staff and provide valuable information about your company. Regardless of your budget, an auto repair management software system will make it easy for you to do it. This software is available from many companies, so there’s no excuse not to get one.
Auto Repair Management is one of the most important aspects of a successful business. Businesses can save money and improve customer service by automating the repair process. Repair management software can help businesses keep track of repair histories, parts inventories, etc. This software can also help businesses schedule repairs, track invoices, etc. Businesses can improve their bottom line and provide better customer service by using repair management software.
When it comes to auto repair, time is money. By automating the repair process, businesses can save time and money. Repair management software can help businesses keep track of repair histories, parts inventories, etc. This software can also help businesses schedule repairs, track invoices, etc. Businesses can improve their bottom line and provide better customer service by using repair management software.
Auto Repair Management software is an important aspect of any business, but it is especially important for businesses that rely on vehicles to operate. By automating the repair process, businesses can save time and money.
Why Vinyl Is An Essential Component For On-Budget Home Remodelling?
Vinyl has become a popular choice for interior design projects in recent years. It’s cheap, looks like wood, and may endure for generations with no upkeep because of its durability and low maintenance requirements. Vinyl is an excellent option if you’re on a tight budget or want to save money on other parts of your home. Learn about vinyl’s advantages and disadvantages before remodeling the hour hose.
Vinyl Is A Crucial Part Of A Low-Cost Home Remodelling Project
You can do several things to increase the value of your property, whether or not you intend on staying there for a long time. Vinyl is an excellent choice to improve a property’s look and increase its value. Whether you’re planning to put your property on the market or simply looking for a change, vinyl might be an excellent option for home improvement. You may find the benefits and downsides of vinyl in the following paragraphs.
1. Everywhere you look, you’ll see something made of vinyl
We’ve covered the top flooring alternatives in home repair and remodeling. Vinyl counters are cheaper than granite or marbles. Vinyl flooring and ceilings are typical in most rooms. The lounge room, corridor, and bedrooms have flooring. Homes require composite decking in Calgary and worldwide; it can transform a room. Colourful flooring can transform a space. Upgrade your floor with raised vinyl planks.
2. Home renovation with vinyl doors and windows
The appearance and atmosphere of a house are profoundly affected by the presence of interior doors. Vinyl is a low-cost, long-lasting material. When remodeling a home, vinyl doors and windows are a great option. Imagine using doors with the same paneling on the inside as the walls to create a seamless aesthetic. The use of vinyl windows reduces the need for additional cooling and heating. When it comes to inside doors, you may select vinyl unless you like wood. It may be cost-effective to install them as part of remodeling; they can last for 30 years. Window manufacturers make vinyl doors, and windows are thin, light, and easy to install.
3. Advantages and drawbacks of vinyl
Vinyl windows and garage doors may be replaced as part of home improvement projects. It’s ideal because of the double garage doors since it’s lighter and easier to install. It is made to match the colour of your house’s eave. A simple implementation is made possible by the lightweight nature of the system. That’s a possibility. Vinyl garage doors provide higher thermal insulation than stainless steel or aluminum. The cost of heating and cooling a garage is reduced thanks to the use of this substance.
- Vinyl has comparatively cheaper than steel, aluminum, and wood.
- You may customize a garage door because of its versatility
- Luster is maintained by regular cleaning.
- Vinyl isn’t rusted, twisted, or distorted
- You cannot customize vinyl after it has been utilized
- Vinyl, in contrast to wood, cannot be coloured
- The door/window will need to be replaced if you redesign your home
It would help if you considered it for your future project despite its shortcomings.
4. Vinyl siding that lasts for decades
Vinyl siding benefits house expansions and recladding. Brickwork and plaster are much more costly and time-consuming than wood and aluminum. With the extra cash, you may buy new kitchen equipment and cabinets or minor changes like new lighting and baseboards. Vinyl is cheap, durable, and pollution-resistant. It resists hail, rainfall, snowfall, and winds. It resists breaking, twisting, and degradation, making it superior to wood. On a budget, you may buy more than ten years old items. Low-maintenance vinyl flooring is less expensive and less time-consuming than wooden or aluminum. Artistically, they’re pretty much alike.
5. Improve your property at a reasonable price
Vinyl has minor downsides, but overall, it’s a great option. It is a low-cost upgrade. Saving money without sacrificing quality is the goal of this endeavor. Remodeling is no problem for homeowners. Installation of siding, floors, doorways, and glass panels can be done when you opt for vinyl options. Other costly possibilities include wood, composites, metal, and brick veneers.
You may include vinyl siding, flooring, entrances, glass panels, and evenvinyl deck repair services into your next whole house remodeling on your tight budget. Thanks to the many vinyl manufacturers who can assist you in designing the project while staying within your budgetary constraints.
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