Google Introduces Safeguards Feature To Improve Ad Quality

Google Introduces Safeguards Feature To Improve Ad Quality

On August 21, 2019, Google announced its new ‘safeguards’ feature in order to protect the quality of the company’s ad network. With this, the company aims to offer a range of benefits to the publishers and the advertising ecosystem. Google is also enhancing its defences even more with the help of improving the systems that identify potentially invalid traffic or even high risk activities before ads are served to the public.

  1. What is Google’s safeguards feature?

As mentioned above, Google has brought the new ‘safeguards’ feature in order to protect its ad community. Through such an approach, the company is not only making its users have a better experience but also helping businesses grow and reach a wider audience without violating any laws. Google advertising agency now supports a healthy ads ecosystem that works for publishers, advertisers, and users. With this, the company continues to keep its users at top priority to sustain a free and open web.

  1. Why Google safeguards?

Google introduced a site verification process in AdSense, which helped Google in creating a safer environment for the publishersand the public before the ads are being served. The new feature allows them to provide more direct feedback to the publishers on the eligibility of their site, while allowing them to communicate issues sooner. It also helped them in reducing the likelihood of future violations. 

As an added bonus, confirming which websites a publisher intends to monetize allows Google to reduce potential misuse of a publisher’s ad code. Such issues can include a bad actor trying to claim a website as their owner even someone using a legitimate publisher’s ad code to serve ads on bad content. With the help of this feature, Google is now able to block more than 120 million ad requests every day.

  1. What’s next for Google safeguards? 

Going forward, Google will be enhancing its defences even more by improving the systems that identify potential invalid traffic or high-risk activities before ads are served. With the help of these defences, Google will be able to limit ad serving as needed to further protect the platform’s advertisers as well as users. This will also help in maximizing revenue opportunities for legitimate publishers.

Google claims that most publishers will not notice any changes to their ad traffic. The company will constantly work on improving the experience for those that may be impacted. In order to do so, Google will be providing more transparency around these actions. Google AdSense and AdMobpublishers that are affected will soon be notified of these ad traffic restrictions directly in their Policy Centre. Giving the policy centre a quick glance would help these publishers understand why they may be experiencing reduced ad serving. It will also help them in taking the necessary steps to resolve any issues and continue partnering with Google.

  1. How will SEO help in better ads?

Search Engine Optimization allows the brand to get a better ranking in search engine results pages of Google, Yahoo, Bing and others. In order to achieve that, the brands can take advantage of various SEO services , that can help them in optimising their content. While people think such services are only useful in bringing content in front of more people, it is also quite handy when setup up advertisements with search engine giants like Google.

When brands understand the importance of using SEO and Adwords together, they will be able to target a wider audience and will be able to significantly improve the impressions on their website.