Global Mixed Reality Market Size, Share 2021 : Industry Analysis with Business Scenario, Trends and Forecasts Report 2030

In a recent published report, Kenneth Research has updated the market report for Global Mixed Reality Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4  billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Global Mixed Reality Market products.

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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further projected to touch USD 6 million by 2023.

“Final Report will add the analysis of the impact of COVID-19 on this industry.”

The Global Mixed Reality Market is expected to grow with a significant CAGR during the forecast period, i.e. 2021-2025, on the back of growing internet penetration around the world along with the rising adoption of smartphone. The statistics by the GSMA Intelligence stated that the total unique mobile subscribers as on May 2020 around the world was 5.24 billion.

Global Mixed Reality Market – Drivers, Restraints, Opportunities, Trends, and Forecast up to 2025

The widespread adoption of technologies including augmented reality (AR), virtual reality (VR), and mixed reality (MR) is resulting in an immersive experience for the consumers. The prevalence of 5G and the availability of low-cost hardware with immersive solutions will have a positive impact on mixed reality market. Though the early business products are relying heavily on the consumer market but in the coming years, Bring Your Own Device (BYOD) is more likely to occur within the mixed reality market. The growing adoption of mixed reality in gaming & entertainment industries as well as increase in demand from the education industry is having a positive impact on the growth of the market. However, high cost of mixed reality devices is affecting the growth of the global mixed reality market.

According to Infoholic Research, the global mixed reality market is expected to grow at a CAGR of over 40% and will reach a value of over $3.7 billion by 2025. The aim of this report is to define, describe, segment, and forecast the global mixed reality market based on technology, device, vertical, end-user, and regions. In addition, the report helps the venture capitalists in understanding the companies better and make well-informed decisions. The report is primarily designed to provide the company’s executives with strategically substantial competitor information, data analysis, and insights about the market, development, and implementation for an effective marketing plan.

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The global mixed reality market is categorized based on the presence of diversified small and large vendors. Alphabet, HTC, Microsoft, Samsung, and Sony are among the key vendors increasing their global footprint in this space. However, various vendors such as Thyng and IrisVR are competing with them in the global market by providing solutions at a competitive price with customized product offering. The market growth is fueled by key vendors entering into strategic partnerships with suppliers and third-party vendors in the ecosystem to increase the global footprint and customer service capabilities.

Media & Entertainment including gaming is the largest growing technology in the global mixed reality market owing to the increasing adoption of mixed reality devices in consumer segment. Enhancing viewing experience of consumers is pushing vendors to implement mixed reality technologies. This will enhance the sensory perception due to availability of content that diminishes the gap between imagination and reality. In the coming years, mixed reality would not be only limited to visual effects as technological enhancements such as deployment of AR ear buds will enhance audio experience by filtering specific real-world sounds.

North America is having the largest market share in the technology segment of the global mixed reality market primarily due to the high adoption of mixed reality products in this region and advances in technology including 5G and artificial intelligence (AI).

The competitive landscape is a mix of established vendors and niche vendors including Alphabet, HTC, Microsoft, Samsung, and Sony. Mergers & acquisitions, alliance formations, and strategic partnerships will boost the market growth during the forecast period. Few of the key happenings are detailed below:

• June 2019, Airbus has deployed Microsoft’s HoloLens (mixed reality) to expedite production process as well as to improve training for new staff
• May 2019, The Real Light will be available in 2020 with prices for the consumer model starting from $499. This product will be a small package which will be easy to wear and use

Global mixed reality market is categorized based on five segments – Technology, Device, Application, End-user, and Regions as shown below:

o By Technology include AR and VR
o By Device include Head-Mounted Display, Handheld Device, Head-Up Display, Projector and Display Wall, Gesture-Tracking Device, and Others
o By Application include Consumer (Gaming, Events, and Entertainment) and Enterprise (Repair & Maintenance, Training, Research & Development, Product Development, and Others)
o By End-user include Media & Entertainment, Healthcare, Aerospace & Defense, Manufacturing, Retail, and Others
o Regions include North America, Europe, APAC, and RoW (RoW includes South America, Middle East and Africa)

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• The report comprises an analysis of vendor profile, which includes financial status, business units, key business priorities, SWOT, business strategies, and views.
• The report covers the competitive landscape, which includes M&A, joint ventures & collaborations, and competitor comparison analysis.
• In the vendor profile section for companies that are privately held, the financial information and revenue of segments will be limited.

Table of Contents
1 Executive Summary
2 Industry Outlook
2.1 Industry Snapshot
2.1.1 Industry Trends
3 Market Snapshot
3.1 Segmented Addressable Market
3.1.1 PEST Analysis
3.1.2 Porter’s Five Force Analysis
3.2 Related Markets
4 Market Characteristics
4.1 Market Ecosystem
4.2 Market Segmentation
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.3.4 DRO – Impact Analysis
5 Global Mixed Reality Market, By Technology
5.1 Overview
5.2 Augmented Reality (AR)
5.3 Virtual Reality (VR)
6 Global Mixed Reality Market, By Device
6.1 Overview
6.2 Head-Mounted Display
6.3 Handheld Device
6.4 Head-Up Display
6.5 Projector and Display Wall
6.6 Gesture-Tracking Device
6.7 Others
7 Global Mixed Reality Market, By Application
7.1 Overview
7.2 Consumer
7.2.1 Gaming
7.2.2 Events
7.2.3 Entertaintment
7.3 Enterprise
7.3.1 Research & Development
7.3.2 Product Develpoment
7.3.3 Training
7.3.4 Repair & Maintenance
7.3.5 Others
8 Global Mixed Reality Market, By End user
8.1 Overview
8.2 Media & Entertainment
8.3 Healthcare
8.4 Aerospace & Defense
8.5 Manufacturing
8.6 Retail
8.7 Others
9 Global Mixed Reality Market, By Region
9.1 Overview
9.2 APAC
9.2.1 China
9.2.2 India
9.2.3 RoAPAC
9.3 North America
9.3.1 US
9.3.2 Canada
9.4 Europe
9.4.1 Germany
9.4.2 UK
9.4.3 RoE
9.5 RoW
9.5.1 MEA
9.5.2 Latin America
10 Competitive Landscape
10.1 Competitor Analysis
10.2 Product/Offerings
10.3 Market Developments
10.3.1 Mergers & Acquisitions (M&A)
10.3.2 Expansions
10.3.3 Business Restructuring
11 Vendor Profiles
11.1 Alphabet
11.1.1 Analyst Opinion
11.1.2 Business Analysis
11.2 HTC
11.2.1 Analyst Opinion
11.2.2 Business Analysis
11.3 Microsoft
11.3.1 Analyst Opinion
11.3.2 Business Analysis
11.4 Samsung Electronics
11.4.1 Analyst Opinion
11.4.2 Business Analysis
11.5 Sony
11.5.1 Analyst Opinion
11.5.2 Business Analysis
11.6 Emergent VR
11.6.1 Analyst Opinion
11.6.2 Business Analysis
11.7 EON Reality
11.7.1 Analyst Opinion
11.7.2 Business Analysis
11.8 Gravity Jack
11.8.1 Analyst Opinion
11.8.2 Business Analysis
11.9 Hashplay
11.9.1 Analyst Opinion
11.9.2 Business Analysis
11.10 IrisVR
11.10.1 Analyst Opinion
11.10.2 Business Analysis
11.11 Leap Motion
11.11.1 Analyst Opinion
11.11.2 Business Analysis
11.12 Mackevision
11.12.1 Analyst Opinion
11.12.2 Business Analysis
11.13 Oculus VR
11.13.1 Analyst Opinion
11.13.2 Business Analysis
11.14 Paracosma
11.14.1 Analyst Opinion
11.14.2 Business Analysis
11.15 Thyng
11.15.1 Analyst Opinion
11.15.2 Business Analysis
11.16 VR Global
11.16.1 Analyst Opinion
11.16.2 Business Analysis
11.17 Vuzix
11.17.1 Analyst Opinion
11.17.2 Business Analysis
11.18 WorldViz
11.18.1 Analyst Opinion
11.18.2 Business Analysis

12 Annexure
12.1 Report Scope
12.2 Market Definition
12.3 Research Methodology
12.3.1 Data Collation & In-house Estimation
12.3.2 Market Triangulation
12.3.3 Forecasting
12.4 Study Declarations
12.5 Report Assumptions
12.6 Stakeholders
12.7 Abbreviations
13 Expert’s Views

About Kenneth Research

Kenneth Research provides market research reports to different individuals, industries, associations and organizations with an aim of helping them to take prominent decisions. Our research library comprises of more than 10,000 research reports provided by more than 15 market research publishers across different industries. Our collection of market research solutions covers both macro level as well as micro level categories with relevant and suitable market research titles. As a global market research reselling firm, Kenneth Research provides significant analysis on various markets with pure business intelligence and consulting services on different industries across the globe. In addition to that, our internal research team always keep a track on the international and domestic market for any economic changes impacting the products’ demand, growth and opportunities for new and existing players.

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Christophe Rude
Christophe Rude
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