We are now in a world that there is so much competition that we need to think and do creative marketing to stand out as brands and raise its awareness. Some brands perform funny marketing tactics to go viral and maximize sales and brand awareness.
Fun and weird marketing are some of the tactics that stand up among the rest of the marketing advertisements we see online or around us. We sometimes think these will not be used, or it will just receive a lot of criticism for not being politically correct. However, that attention is already enough potential buyers or audience for your marketing campaign that raises the brand’s awareness.
Unusual Use of Product: Marbles Blendtec’s Will it Blend
We usually saw marketing advertisements for a specific product showing how to use it or where we can use it. But this particular brand does it most unusually.
The product is a blender. We know that we use a blender in mixing foods, but for this product promotion, they show the audience how the blender works using the unusual thing to blend. They blend things from a soda can, CDs, marbles to the wood handle of the shovel. Weird right?! But the result, they gain a lot of sales because of that promotional strategy.
Uniqueness is the Key: Dollar Shave Club
To be able to stand out, we need to be weird sometimes. People are already tired of seeing and hearing the same things. They tend to skip your content or advertisement once they see the same thing all over again. To get attention, you have to do something weird to the point that you make no sense at all.
One example of this is an advertisement for a shaver. If you watch the video advertisement, you will laugh out your lungs. Funny and hilarious skits. And with that, they gain a lot of viewers, subscribers, and followers that increase the products’ sales. Being nonsense can give you more cents.
Mind Ticker: Snickers You’re Not You When You’re Hungry
What people see will retain and give a second look will attract them. We also notice some marketing advertisements using Adwords campaign, which can catch attention because the first thing that people do is reading it. And from this concept, one of the most famous chocolate brands came up with an Adwords campaign that caught the consumer’s attention very nicely.
They used the strategy of posting the advertisement words misspelt intentionally for the audience to get curious about it and make their brains work automatically, wanting to correct it. It is funny in the sense that it will tickle your brain. And some people, as we all know, like to criticize others’ works. By doing this, the consumer recalls the misspelt print ads and identifies the brand and/or product itself. Another creative way to increase brand awareness.
Straight to the Point
People react emotionally to the gay community, whether positively or negatively. Going straight to the point, even if they are not straight.. Funny, right?! Ok, fine. What I’m talking about is some advertisement tactics that are directly targeting this sector of society. What some advertisers realized is that they are a high potential target market.
Some companies put up specific websites and guidelines to cater the gay consumer needs. Some people use this strategy to invite consumers aside from the straight men and women community. Marketers would try to understand gays and hop on to whatever they are fighting for, like gay rights or LGBT movement. And that kind of tactic is some of the companies perform to get more consumers. Gay people are very talented; most of the company wants people to like them to be part of their team. Those some of the companies came up with policies and benefits that can attract gay people to join them. It’s a win-win gay for all.
Point on Point
To end this, I must say that being funny is being real, and being genuine is relatable. It is a compelling marketing strategy to keep your customer coming back for more. Come on; let’s get real. More customers mean more money.
What is TikTok and why is it useful for your Content Marketing
Have you heard about TikTok? This is an app for mobile devices that allows you to create and share short-duration videos -they could have a length between 15 and 60 seconds. It is so good! But isn’t this something we’ve seen before? Yes, you can use other social networks to publish audiovisual content, but the main feature of TikTok is that it allows you to customize videos with different effects and animations. That’s great, don’t you think?
Now it has caught your attention, right? However, you still have a lot to discover about it. Could you imagine that TikTok would be useful to improve your content marketing strategies? No? Well, you will change your mind later. Continue reading!
Why is TikTok useful for your content marketing?
TikTok has 1.5 billion downloads on the App Store and on Google Play, hinting that its growth is imminent. Although most of its users are young, more and more people of all ages are becoming part of these numbers.
This application/social network promises to be a competition for social networks such as Instagram and Facebook, as it has managed to win the best positions of use and recommendation ranking in a very short time.
Besides, 90% of users of the app use it anytime, anywhere, whether at home, shopping malls, schools, or on the way to work. An example of the great reach of this social network is that many influential people are using it more frequently, and this fact has considerably increased their number of followers and visits.
What does this mean? Should I start creating content on TikTok? The answer is positive only if your target audience meets parameters such as: it is young or avant-garde (between 14 and 24 years old approximately), and also if your brand is located in niches related to lifestyles or music.
How can I use TikTok to optimize my content marketing strategies?
First of all, we have that TikTok already offers the opportunity to advertise. For your company, this may be a good time to build a user base and enjoy organic advertising techniques to display your products or services. Also, you can do the following:
1. Make the most out of Hashtag Challenges
Challenges are a key part of the TikTok community and content. At any time, you can create a series of challenges that users can participate in. This will attract many TikTokers to your account!
2. Use native videos
You can also create native advertising within TikTok. Furthermore, you can measure the impact of your ads by clicks, CTR, total number of visits, average duration of reproduction, interaction, or impressions.
3. Take advantage of Brand takeover
You can also opt for brand takeover. This term refers to the full-screen ads that the application shows on the user’s timeline before someone plays their video. These types of ads can be of different formats, like GIFs, images, or videos and you can link them to a landing page on your website or to a Hashtag Challenge within TikTok.
Can you see how easy and beneficial it is to use TikTok to create quality content and take your brand to the highest level? Don’t miss the opportunity to do so and join this huge creative and innovative community!
Signs of a Moth Infestation
The presence of moths in your home can be baffling. Not due to the harm they can cause, however it’s probably going to be harm to garments, materials and texture that you may have an enthusiastic connection to – no one needs to discover harm on their painstakingly put away wedding dress, or openings in a knitted toss passed on from an adored grandma. The harm these vermin can cause to rugs, blinds and upholstery can likewise turn out to be expensive
They damage clothing and fabric
Moths have been an enduring enemy of nice clothing. Moths are notorious for chewing through garments and leaving unsightly holes in them, and this is one of the most obvious signs of Moth infestation. The species of moth known as common clothes moth, given its name for this very reason, is the main culprit here. Clothes moths have a diet that consists of fabrics made from animal fibers, such as leather, fur, silk, felt, and most commonly, wool. The materials contain a fibrous protein called keratin, the same protein that makes up human hair and nails, which provides sustenance to moths and their larvae.
Damage food packaging
Another telltale sign of a moth infestation is finding holes in the food packaging kept in your cupboards. The food items at the greatest risk are dried foods such as nuts, grains, flour, and cereal. There are several types of moth that will typically go after food, and for this reason, they’re often called ‘food moths’ or ‘pantry moths’.
As with all the signs we mention in the article, once you notice them, it’s too late. Seeing holes in your food packaging means that you already have a moth problem. It also means that it’s best not to eat the food that’s in damaged packaging and throw it out straight away.
Larvae and cocoons
Moths are similar to butterflies in that they have larvae (or caterpillars) that build themselves a cocoon in which they stay before emerging as fully-grown moths. Moth larvae will stay very close to their eggs and will spend approximately six months feeding and staying protected by the warm, dark materials their eggs were laid in. During this time, the bulk of the damage to your clothing and carpets occurs.
Much like moth eggs, larvae are very small and difficult to spot. They’re a pale, translucent colour and they take on the colour of whatever food they’re eating. Therefore, they’ll blend in with their surroundings and will be virtually impossible to find unless you’re actively looking for them.
Cocoons are slightly larger than the larvae but a similar colour – pale and fairly translucent. If you notice random holes in your garments, look around for moth larvae and cocoons because they probably won’t be far away.
Guidelines For Finding The Best Cheap Car Insurance Quotes For 19 Year Olds
Finding affordable car insurance quotes for 19 year olds can be challenging but if you follow certain vital guidelines, the process could be easier. Here is some important information regarding the same which you may find useful during your effort to secure a solution that fits your specific driving needs and budget.
It is indeed difficult to find companies that offer cheap car insurance for 19 year old new driver. But you can save money on premium during your effort to secure a solution that specifically meets your unique driving needs and budget. Insurers perceive increased risks for providing car coverage to teen drivers as they are most likely to get involved in accidents of collisions. The higher probability of filing claims is compensated with high premiums. Nevertheless, few teen drivers are aware that it is possible to reduce auto insurance rates. For that, you need to know the methods for saving money. To that effect, here is some vital information pertaining to the same which you may find useful.
For enhancing your chances of securing affordable car insurance quotes for 19 year olds, it could be much better if you take the below mentioned aspects into consideration before you start exploring your options.
- You can avoid bearing the costs of separate teen driver’s auto insurance coverage by getting your name added on your parent’s existing policy. By doing so, the premium for parent’s car coverage will increase as you will be deemed to be a risky proposition to insure.
- Prior to researching your alternatives, it could be advisable for you to get enrolled for a defensive driver’s training course with some government approved institute. On successfully passing out, you will be considered a responsible driver by companies that provide 19 year old auto insurance covers.
- Insurance rates provided for old used cars are much lower as compared to those offered for new cars, luxury sedans or SUVs. Besides, for saving additional dollars, you can even consider dropping comprehensive and collision coverage features which are highly expensive.
- Majority of the insurers provide different types of premium discounts to qualified drivers. If you are a college or high school student who has maintained good grades in academics with an average B grade then you will likely qualify for a special discount.
- To reduce insurance rates further, you can tell insurers that you will be driving fewer miles during the year. Companies will install black box type device for monitoring the exact number of miles that you drive and extend an extra discount on premium.
- For finding the best and cheapest quote, it could be important for you to shop and compare free car insurance quotes for 19 year olds provided by several different top rated local insurers. Shopping is an exhaustive task and so, it is desirable to seek help from specialists that are thoroughly well versed with the specific requirements of multiple quotes comparison process.
To know more about getting an affordable car insurance for 19 year old new driver, it is hereby recommended to utilize the professional services offered by reliable and reputed national auto insurance services companies such as aliasinsurance.com
How Long Does a Personal Injury Lawsuit Take?
Falling victim to a serious injury that is not your fault is an unfortunate experience. Aside from the physical injuries, it can not only have long-term consequences on your finances but also drain your energy worrying about the outcome of a potential personal injury lawsuit. Lawsuits are notorious for taking a long time to reach a desirable outcome.
When you have experienced a personal injury, you should make a well-informed decision, taking into consideration the ramifications of your legal actions. While most cases eventually settle, the most important question most people have in mind is the duration a lawsuit can take.
Lawsuits related to personal injury can last for a variable amount of time. While some may resolve within a matter of weeks, others might take longer, even years. The experienced personal injury attorneys at Rutter Mills in Virginia breakdown lawsuittimelines which will depend on multiple factors for the best outcome of your injury case.
Prompt Medical Attention
One of the foremost tasks to perform right after an unfortunate accident is to get medical attention for any possible injuries. It is equally significant for your health as well as any future insurance claims. Not getting medical attention on time can halt the progress of a potential lawsuit.
Timing of Legal Contact
After obtaining medical treatment for your injuries, the first thing to do is to contact a competent Personal Injury Attorney, especially if your injuries are significant. The severity of the injuries incurred as a result of the accident determines the duration of the litigation process. Prompt legal contact can help you get ahead of potential roadblocks in your case. While you can personally handle a small claim, it is advisable to hire legal assistance in all cases.
Scale & Severity
It is natural for the large-scale, more severe cases to take more time than smaller, easily manageable personal injury cases. While small claims with minor injuries settle in a few weeks, the larger ones require more thorough investigations, which may end up adversely affecting the timeline of your lawsuit.
Timeline of the Lawsuit
The lawsuit timelines can vary from case to case, but in a majority of cases, the legal process remains the same. After you hire an attorney, you will go through the following steps:
- Investigation of legal claims
- Investigation of medical records
- Filing the lawsuit in court
- Discovery phase of the lawsuit
The timeline of your lawsuit also depends on two other factors that can positively or negatively influence the duration.
The first is the fact that not all of the lawsuits culminate in a trial. In some cases, the outcome may not be considered acceptable by the losing party, in which case they file an appeal. While it is uncommon, the trials that are subject to an appeal can become prolonged.
The second important thing to consider is mediation. Mediation or settlement outside of a court means your case will not have to move to a trial. It significantly reduces the temporal and financial burden on all parties involved,
You can find more details about the duration of a personal injury lawsuit here.
What To Do If You Have Trouble Sleeping In Winter
Do you struggle with getting a good night’s sleep in the winter? You’re not the only one, according to a recent sleep survey, 61% of Americans suffer the same way! While the cooler weather and longer nights seem perfect for a good night’s rest, there are a couple of reasons you might be experiencing trouble sleeping.
For starters, the air is drier in the winter, and if you live in a colder country, chances are the frosty temperature might be interfering with your eight hours of rest. Everything from your mattress size to the diet you eat can help your night’s sleep, especially during the winter. Here are some of our to combat trouble sleeping and cozy up comfier than ever this holiday season:
Why You Might Have Trouble Sleeping In The Winter
Colder external temperatures can have a direct impact on the quality and quantity of our sleep. When you have your radiator on throughout the night, you’ll find that the dry air might lead to increased irritation in your nose and throat, making you a lot more likely to wake throughout the night and have an interrupted sleep cycle.
Most sleep experts recommend a temperature between 68 to 72 degrees Fahrenheit. You might find yourself increasing the thermostat of your room to counter how cold it is, but this might result in your overheating when it’s time to actually sleep. Our bodies naturally drop in core temperature every night and keeping things overly warm can interfere with this process, leaving us more susceptible to waking up through the night.
Oversleeping Through The Winter
Trouble sleeping doesn’t just present itself in the form of insomnia but also oversleeping. Making sure you’re exposing yourself to light in the morning and doing everything you can to regulate your body clock is going to be integral as you try to maintain a good night’s sleep.
When you’re trying to maintain your circadian rhythm, it’s important to have a set time every day that you go to sleep and wake up in the morning. During the winter, your body might be producing different amounts of melatonin, thanks to shorter days and longer periods of darkness. Your trouble sleeping might be originating from here, so working out whether this is indeed the case will help.
Finding The Perfect Set-Up For A Good Night’s Sleep
When you’re trying to combat trouble sleeping, ensuring you have the best set-up for a good night’s sleep means ensuring you have everything from the best mattress size to the right sleep accessories.
Finding the right mattress size for your bedroom requires a few different factors of consideration. The perfect mattress size is going to make an allowance of at least two inches between the bed and its surroundings, leaving the space feeling more open. Too often, we assume mattress size is directly proportional to comfort, but this is far from the case.
Mattress sizes that are larger are comfortable, but only if you have space. If you have a smaller size room, you’re much better off with a smaller mattress size, depending on the number of people sharing the bed, and what it needs to be used for.
For instance, if you have trouble sleeping on your current mattress size, that might be some indicator that you need to change the size of your bed. Once you’ve found the right mattress size for your space, it’s time to take other considerations into account, including the type of mattress you want to invest in.
Typically, the best mattresses are going to have temperature regulation properties that make getting a cozy night’s sleep pretty straightforward. Memory foam mattresses make a versatile choice if you’re on the lookout for something that balances both comfort and support well through the night.
Healthy Sleep Hygiene Tips For The Winter
When you’re trying to get a better night’s sleep for the winter, then it’s important to consider how you’re going to improve your sleep hygiene. Building these habits and making them a daily practice can make all the difference between being sleep deprived and getting eight hours of rest each night.
There are a few ways you can ensure you’re doing everything you can to protect your sleep cycle.
- Get Regular Exercise. Engaging in some kind of physical activity every day will help reduce that early evening fatigue while improving your sleep at the same time.
- Engage In A Calming Activity Before Bed. If you’re prone to bouts of sleep anxiety before going to bed, the best way to help yourself is to find a relaxing activity to engage in right before going to sleep. This could be anything from drinking your favorite cup of herbal tea to getting started with a guided sleep meditation practice.
- Keeping A Healthy Diet. What you’re eating has a direct impact on the way you rest through the night. Avoid the temptation to be overly reliant on heavy starches, and rely on fresher veggies, fruits, and hearty stews for a more nourishing diet.
- Exposing Yourself To Sunlight. In the wintertime, when there’s less sunlight during the day, it’s especially important to be able to expose yourself to natural light for as long as you can. This is going to help regulate your sleep cycle, and keep you synced up with a good night’s sleep.
Whether it’s finding the best mattress size for your sleep, or simply adjusting your diet so you’re eating more whole, nourishing foods, figuring out how you’re going to be able to get a good night’s sleep can really help with powering through the winter.
A good night’s sleep is especially important during this time since we’re in extra need of proper rest and increased energy levels to get through the day. With the holiday season right around the corner, the time’s going to pass quicker than you realize- but with the right sleep hygiene habits, the best sleep set up for your space, and sleep accessories that will keep you warm and cozy through the night, you’ll be sleeping better than ever in no time.
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