Functional Drinks Market 2021 Recovering From Covid-19 Outbreak | Know More about Industry Insights, Shares, Revenue, Value and Volume Analysis, Top Trends and Future Scope to 2030

In a recent published report, Kenneth Research has updated the market report for Functional Drinks Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4  billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Functional Drinks Market products.

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The functional drinks market is estimated to represent a global market of USD 74.9 billion by 2017 with growth rate of 8.2%.

Types Takeaway

In terms of different drink types, the industry is bifurcated as Energy, Sports, and Nutraceutical. Energy drinks are accounted for the highest share and are projected to maintain its dominance over the study period. Hypermarkets, On-trade, Retail Stores, and others are covered under distribution channel segment. Hypermarkets are the most significant distribution channel for these products, sharing 55.6% of the total market revenue. The degree of competition among retail stores varies from country to country which establishes a healthy platform for the growth of this distribution channel. For example, Tesco PLC has launched its own range of energy drinks in the United Kingdom and Sainsbury’s has done likewise with its Blue Bolt drink.

“Final Report will add the analysis of the impact of COVID-19 on this industry.”

Global Functional Drinks Market, by Types, 2017 (Value%)

Regional Takeaway

Geographically, the market is divided into North America, Europe, Asia Pacific, and Rest of the World. North America captured highest share (i.e. 45.23%) of the overall industry in 2017 and is likely to dominate the market during the study period. However, developing regions such as Asia Pacific, Latin America and the Middle East and Africa is anticipated to grow with highest growth rate owing to the increasing demand for functional drinks.

Key Vendor Takeaway

The worldwide functional drinks industry is fragmented in nature, with the top four key players holding around 55% of the total market share. Companies present in this industry are generally large companies. The Coca-Cola Company, Monster Beverage Corporation, Red Bull Gmbh, Pepsico, Inc., and others are actively operating in this market. Of these, Pepsico, Inc. emerged as the leading company in this market, generated approximately 20% share of the total market.

Additionally, companies such as Red Bull are exclusively focused on functional drinks. However, these types of companies are increasingly facing competition from large-scale players such as pharmaceutical companies such as Taisho Pharmaceutical and Coca-Cola. For instance, Coca-Cola Company produces more than 3,500 beverage products which include a variety of sparkling and beverages, providing the company a strong platform for market growth.

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The market size and forecast for each segment and sub-segments has been considered as below:

Historical Year – 2014 & 2016

Base Year – 2017

Estimated Year – 2018

Projected Year – 2025


Traders, Distributors, and Suppliers



Government and Regional Agencies and Research Organizations




The scope of this report covers the market by its major segments, which include as follows:


Energy Drinks

Sports Drinks

Nutraceutical Drinks




Retail Stores



North America






Rest of Europe

Asia Pacific



Rest of APAC

Rest of the World

Middle East and Africa

Latin America

About Kenneth Research

Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation

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