Connect with us

New in Tech

First Eigen’s Data Buck Detects Hard to Catch Data Errors using Machine Learning



Machine Learning

Fortune 1000 organizations spend approximately $5 billion each year to improve the trustworthiness of data. Yet only 42 percent of the executives trust their data. According to multiple surveys, executives across industries do not completely trust the data in their organization for accurate, timely business-critical decision-making. In addition, organizations routinely incur operational losses, regulatory fines, and reputational damages because of data quality errors.

Per Gartner, companies lose on an average $14 million per year because of poor data quality.

These are startling facts – given that most Fortune 500 organizations have been investing heavily in people, processes, best practices, and software to improve the quality of the data.

Despite heroic efforts by data quality teams – data quality programs simply failed to deliver a meaningful returns on investments.

This failure can be attributed to primarily following two factors:

  1. Iceberg Syndrome:  In our experience, data quality programs in most organizations focus on what they can easily see as data risk based on past experiences which is only the tip of the iceberg. Completeness, integrity, duplicate, and range checks are the most common type of checks that are implemented. While these checks help in detecting data errors – they represent only 20% of the data risk universe.
  • Data Deluge: The number of data sources, data processes and applications have increased exponentially in recent times due to the rapid adoption of cloud technology, big data application, and analytics. Each of these data assets and process requires adequate data quality control to prevent data errors in the downstream processes. 

While the data engineering teams can onboard hundreds of data assets in weeks, Data Quality teams usually takes between one to two weeks to establish data quality check for a data asset. As a result, data quality teams prioritize data assets for data quality rule implementation leaving many data assets without any type of data quality controls.

Data Buck from FirstEigen addresses these issues for data lake and data warehouse environment. It establishes data fingerprint and an objective data trust score for each data asset (Schema, Tables, Columns) presents in Data Lake and Data Warehouse using its ML algorithms. Trust in data will no longer be a popularity contest. No need to have individuals give their subjective opinion on the health of a table/file. All stakeholders can universally understand the objective Data Trust Score.

More specifically, it leverages machine learning to measure the data trust score through the lens of standardized data quality dimensions as shown below:

  • Freshness — determine if the data has arrived before the next step of the process
  • Completeness — determine the completeness of contextually important fields. Contextually important fields should be identified using various mathematical and or machine learning techniques.
  • Conformity — determine conformity to a pattern, length, format of contextually important fields.
  • Uniqueness — determine the uniqueness of the individual records.
  • Relationship – determine conformity to the intercolumn relationship within micro-segments of data
  • Drift — determine the drift of the key categorical and continuous fields from the historical information
  • Anomaly — determine volume and value anomaly of critical columns

With DataBuck, data owners do not need to write data validation rules or engage the data engineers to perform any tasks. DataBuck uses machine learning algorithms to generate an 11-vector data fingerprint to identify records with issues. 

Another impressive feature is that the Data Fingerprint approach reduces false positives. For a Fortune 500 industrial company, DataBuck reduced false alerts related to data quality issues in the Internet of Things (IoT) sensor data by 85%. This helped the company save over $1.2 million.

Data is the most valuable asset for modern organizations. Current approaches for validating data, in particular Data Lake and Data Warehouses, are full of operational challenges leading to trust deficiency, time-consuming, and costly methods for fixing data errors. There is an urgent need to adopt a standardized ML based approach for validating the data to prevent data warehouse from becoming a data swamp.

Continue Reading

New in Tech

How to Read My Wife’s Phone Text Messages for Free




Wife's Phone

Have you ever thought of tracking the messages of your wife? Are you feeling that your wife is hiding something from you? If yes then will help you in this regard. Sometimes a person wants to read the personal messages of his wife just to check the loyalty of his spouse. 

There are also situations in which you feel that your wife is hiding something from you. In this scenario, you always try to protect your wife from any dangerous situation and want to read her messages. 

The other situation is that if you want to protect your wife from tension then you can read the personal messages and delete them before your wife gets to know about something serious.

All the above scenarios in which a husband wants to read the personal messages of a wife are for the safety of himself as well as for the safety of his wife. We understand that you want a tool that will help you easily monitor the entire conversation on your wife’s device. Let’s directly look into the details of the message tracker. 

Can I Read My Wife’s Phone Text Messages for Free?

Yes, a person can easily read the text messages of his wife without any restriction. You would find a lot of options on the internet yet it is important to find the most secure one. It is always encouraged to use a spying tool as it provides secret working with authentic results. 

To help you in this regard we have provided you with all the information about one of the best spying tools known as Spylix. With the help of Spylix not only the text messages rather you can easily look at the entire device of your wife. 

Let’s just directly know about the Spylix, its detail, and the procedure to track the messages of the wife.

Spylix – Best Spy Tool

Spylix is the most popular spying tool that provides you with a lot of features in one interface. You would be amazed to know that all the features that are desired in a spying tool are available in the interface of Spylix. 

You can have call logs monitoring, messages tracking, Location tracking, social media monitoring, geofencing, keylogger, and many more features at only one interface of Spylix.

The most amazing thing that makes Spylix top of the list is its stealth mode. Spylix provides you an opportunity to secretly monitor your wife’s device without her permission. This tool automatically becomes invisible after the installation in your wife’s device hence she will never know that she is being tracked.

You just need to check the customer review of Spylix and you would be astonished that it gained the maximum positive reviews. The customer services provided by Spylix are so amazing that you would never find any bugs or errors. The officials are well-groomed and highly skilled hence responding in time without any delay.

Steps to Read Wife’s Phone Text Messages for Free

Spylix is always famous due to its simple interface. Most of the people who tend to spy on their wives are not professional hackers hence they want a straightforward interface. Spylix provides easy working to its users so just by following three steps you can easily spy on your wife.

Irrespective of its competitors, Spylix provides separate procedures and features for Android as well as iOS users. Now you don’t need to restrict yourself to a target device as Spylix entertains you on both android and iOS.

Spylix For Android

Android devices enjoy the maximum features on Spylix as 40 amazing features are provided for Android users. For Android users, the iCloud credentials are not necessary and it is important to install the application and the device.

Step 1: Register Your Account

Go to the official website of Spylix and register for a free account.

Step 2: Follow Instructions

You need to follow the instructions to set up your official account.

Step 3: Start Tracking

Access the dashboard of Spylix and start tracking the device of the target person.

Spylix For iOS

If you are an iOS user then you would be happy to know that Spylix is offering 18 different features of spying to iOS users. If you want to use Spylix for an iOS device then only entering the iCloud credentials can remotely hack the device. 

You don’t need to access the target device if you know the iCloud credentials. The steps that you need to follow our explain below:

Step 1: Registration

Head towards the official website of Spylix and register yourself for a free account.

Step 2: Enter Credentials

You need to enter the iCloud credentials to set up your official account.

Step 3: Start Monitoring

Enter into the dashboards and start tracking the messages of your wife for free.

What Can I Do With Spylix?

If you want to know what facilities are provided by the Spylix to its user. Spylix always blows up the mind of its users by disclosing the abilities that are provided to the user through Spylix. Let’s break the suspense and directly look at the important features of Spylix:

  • Call Monitoring:

Now a person can easily monitor the entire calling details of the target person. You are allowed to check the caller ID, its number, and duration with timing on your wife’s phone.

  • SMS Tracking:

Spylix allows you to track the entire conversation of your wife along with the sender or receiver details. The best thing is that you can get the current as well as deleted conversations of your wife with any person.

  • Geofencing:

You are allowed to restrict specific areas for your wife without letting her know. Whenever your wife exceeds the restricted area Spylix will give you an alert about her location.

  • GPS Location Tracking:

Spylix allows you to track the live location of your wife without any disturbance. The real-time update of her current location along with the location history is also updated to the user.

  • Social Media Monitoring:

Spylix allows you to track the activity of your wife on Facebook, WhatsApp, Twitter, Viber, Snapchat, Instagram, Messenger, Tinder, etc. You can look at the post, share, comment, conversation, and status of your wife on social media accounts.

  • Keylogger:

Spylix also allows you to use the keylogger feature on the device of your wife. The keylogger feature allows you to look at the major as well as minor working on your wife’s device. Even a single click has also updated the user about the specific person.

  • Web History Tracking:

If you want to know if the browser working for your wife then Spylix also allows you. You can look at the current working on a web browser along with this browser history is also under your control.

  • App Blocking:

Sometimes most husbands want to restrict the dating applications on their wife’s devices. Spylix allows you to block an application on your wife’s device without asking her.

  • Contacts Logs:

Now you can easily look at the contact details of your wife. It becomes visible to you what are the frequently contacted contacts in your wife’s device and how many contacts are there.

  • WiFi Blocking:

If you want to keep your wife away from certain online activities then you can directly block the Wi-Fi. This feature is specially designed for the old couple who want their partner to sleep down and stop using the internet.

Prominent Features of Spylix

If you are thinking that why you are only encouraged to use Spylix instead of its competitors then you need to look here:

  • User Friendly: Spylix is the only tool that is considered user-friendly in its interface. Even any person can use it without any guidelines from the professionals.
  • Affordable: Spylix provides you with a lot of features at the lowest prices. No other tool on the Internet provides such amazing features at such a rate.
  • Multiple Device Tracking: If you want to track more than one device at a time then Spylix is the best. You can easily track your wife as well as your children with only one registration.
  • Compatibility: Spylix has fantastic compatibility for Android and iOS devices. Now you can easily choose this tool without any restriction on the device.
  • No Need for Jailbreaking: You are not required to indulge in the rooting and jailbreaking procedures. Spylix provides tracking features without rooting and jailbreaking restrictions.
  • Access to Settings: Now you can easily access the target person’s entire device, including settings. You can change the settings along with the other workings in the device with your wife without permission.

Sum Up

It becomes very important for the husband to keep a continuous eye on the wife’s activities if he feels something is wrong. The constant monitoring of a husband is due to the protection of himself as well as his spouse. 

The internet would provide you with a lot of options in which Spylix is always top of the list. Spylix provides call monitoring, Location tracking, social media tracking, messages monitoring, and many more features with a simple and easy interface. 

All the other details related to the tool are explained above. 

Continue Reading

New in Tech

Top 7 Mobile App Development Platforms in Us




As the world is evolving very fast, the progression of technology is making things utterly diverse. A study regarding the most used smartphones was directed and the consequences came out revolutionary. It was estimated that the United States of America has nearly 113.8 million iPhone users and it is predicted to cross 120 million by the end of 2022. People around the world trust smartphones the greatest. This is because of the quality and the standards maintained throughout the Apple company. The motto of Apple company is “bring the best private computing experience to students, educators, creative professionals, and consumers around the world through its trailblazing hardware, software, and internet offering” (Apple, 2020). The company launches new products almost every year and the next big launch is going to be the iPhone 14 series.

The popularity of the iPhone is uncanny and thus escalates and predicts the bright future of iPhone app development podiums. The usage of entertainment, social networking, editing, shopping, chatting, and dating apps has increased by 70% in recent years, especially during the pandemic. People are now so much dependent on their smartphones, whether it’s a need for grocery or a taxi service people look for these apps as this makes their work just a tap away. Undoubtedly these applications are a game-changer as they save a lot of time and bring things within reach of everyone. Not just this there are many healthcare-related apps available that are very helpful for example meditation apps or intermittent fasting counter apps.  In this post, we will be discussing the topmost USA-based iOS app development platforms.


This is the top leading mobile app development company in the United States of America. They are world-famous for producing the most innovative well-built apps They work along with technology and predict the upcoming scenarios using proven strategies and methods.


This is one of the leading iOS app development companies in the United States of America. It is a digital revolution agency providing cutting-edge solutions for global organizations. It has offices in USA UK and Norway mainly. The services they are providing are of high quality and trusted by some of the world’s biggest organizations. These services include:

  • Custom iOS and Android apps expansion
  • Native and cross-platform solutions
  • Second platform app development
  • UI/UX design
  • Consulting and prototyping
  • Automated QA and testing
  • Power management, notification, and geofencing
  • Embedded Android & AOSP customizations
  • Preservation and post-warranty support


This is another famous iOS app development company in the United States of America. They are famous for adapting technology and working within deadlines. They assure the highest level of security sideways with artificial intelligence generating world-class iPhone apps. Their workforce is highly capable in both consultancy and app development all over the world typically in the United States of America. 


This world-class app development company was launched in 2009 in Washington DC. They have the most talented workforce. Since its installation, this company has produced around 400 apps. The services offered by them are as follows

  • Endwise iOS app expansion services (iPhone/iPad)
  • Native Android applications development facilities using Java, Eclipse, Android Studio, and Kotlin
  • React native app development services at an affordable budget and less timeline
  • Custom Xamarin app development services
  • Flutter app development service

USM Business Systems

This company was established in 1999 in Washington DC. Today it has more than 1000 employees. The services they are offering are

  • Native mobile apps development services on Android and iPhone podiums
  • Cross-platform apps development by merging native and web app development outlines
  • Progressive web apps development facilities
  • Enterprise-centric software development services like CRM or HRMS development services
  • Mobile application development for wearables and IoT devices

They are good at iOS app development along with IT consultancy globally.


This is another famous iOS app development company in the United States of America. They work for multinational and small companies worldwide. They are good in the formulation of apps and consultancy also. Their main objective is to produce fine apps with the capability of running for years without crashing. For its quality services, MESSAPPS was crowned with many titles like Top app development company, the USA by app future, Top App Developers World Award by IT Firms, Top App Developers New York by GoodFirms, and Clutch. 


This is one of the leading app development companies in Dallas, Texas.  It was installed in 1996. They have delivered a vast number of highly functional applications with their technological proficiency. They have a portfolio of audio/video streaming applications, travel booking apps, e-commerce apps development, fitness apps, food delivery apps, video conferencing apps, mobile healthcare apps, and many other types of apps.

Wrapping up

These are some of the famous iOS development companies in the United States of America. Producing high-quality multifunctional apps with the capability of lasting for many years without crashing is their goal. These companies work for multinational companies and small businesses also. What makes these companies more promising is the idea of walking along with fast paced technology.

Continue Reading

New in Tech

Lifepo4 Battery is Capable of Work




As a “drop-in” replacement for lead-acid house batteries, the Lifos LiFePO4 battery does not require additional charging equipment. The fact that the battery is self-contained lends credence to this claim.

To provide the highest level of safety, dependability, and durability, they contain a Battery Management System (BMS). The manufacturer claims they are compatible with any lead-acid charger and DC-to-DC converter on the market.

At 90 percent DoD or 50 percent DoD, LiFePo4 Battery are capable of 2,750 cycles DoD or 5,000 cycles with a 25 percent lighter weight and 30 percent smaller size than a similar lead-acid battery, according to the manufacturer. An enormous leap forwards from lead-acid batteries.

Five-year warranties are offered.

Smart Victron offers ‘drop-in’ LFP batteries for installations using 12.8V or 25.6V systems from well-known Dutch manufacturer Smart Victron, known for the high quality of their electrical products. From 60 to 300 Ah, these batteries can hold a lot of energy. If the DoD is 80 percent, these will last for 2,500 cycles; if it is 50 percent, they can last for up to 5,000 cycles.

In addition to indicating the need for an external Victron VE. Bus BMS, the Smart label also indicates the presence of an internal Bluetooth module, enabling remote monitoring.

A 100 Ah battery can be discharged at a maximum of 100 amps and connected to five batteries in parallel.

A special heat sink is built into these BMS-integrated drop-in replacement LFP batteries to keep the cells cool while charging. The 120Ah variant can charge at 120A and discharge at 200A. A connector is included, allowing for real-time monitoring of the battery’s status.

Battle Born is a well-known LFP LiFePo4 Battery brand. Using their 100Ah LiFePo4 batteries, users may safely discharge them at 100A for the 20s and charge them at 1C without causing any damage. An advanced BMS is also built-in, which controls temperature and guards against short circuits, cell imbalance and voltage thresholds.


Lifos LiFePO4 batteries are self-contained and do not require additional charging equipment. They are compatible with any lead-acid charger and DC-to-DC converter on the market. If the DoD is 80 percent, these will last for 2,500 cycles; if it is 50 percent they can last for 5,000 cycles.

Continue Reading


2022 Edition: How to Maximize ROI Using Local SEO




Image Credit: Megan Rexazin | Pixabay

An essential business investment you can make is partnering with a local search engine optimization (SEO) provider to improve your online branding and determine ROI. On the flip side, knowing how effectively you are maximizing your ROI will influence the road your business is treading. Are you succeeding or failing? Do you repeatedly gain many customers per click and purchase? Do you need to restructure your marketing objectives to attract more prospects? Most importantly, is the business generating more profit than creating expenses? 

With SEO efforts, you’ll learn how marketing helps businesses today to gain traction, generate conversions, and attract organic leads directly to the relevant content on website pages. SEO is an ongoing, long-term investment and is typically a you-get-what-you-pay-for business. When you partner with the right SEO agency, you’re investing in being searchable, having a competitive edge in being an industry leader, and strengthening your online reputation.

But why is it imperative to measure your ROI, and what’s the vital role that SEO ROI plays in your marketing and advertising efforts? Learn about this and more by reading the article.

The Role of SEO ROI in Your Marketing Strategy and Why You Need to Measure It

Maintaining your business’ competitive edge goes beyond answering the question, “Is marketing and advertising the same thing?” to have a well-established promotional plan and utilize the right platforms to reach potential customers. Another crucial part of your marketing and advertising campaign is understanding the relationship between the budget you spend on a strategy and what you get back as practical results in growth and awareness. This is why you must measure your ROI through local SEO.

Your SEO efforts help you provide a clear explanation of how marketing helps your business. They also position your company’s pages higher on keywords that are relevant to your potential customers. As established, SEO campaigns will take a long time to generate any return on investment as they depend on the search engine itself. It requires you and your organization’s commitment to creating efficient marketing efforts to drive prospects to your website.

To help you know if you are producing results beyond general brand awareness and maximize your ROI using local SEO, we gathered 4 techniques for you:

How to Maximize ROI Through Local SEO

  1. Get to Know Your Customers.

Before creating marketing and advertising objectives, identify first what your customers need to address their pain points. Research your customer base to create buyer personas (detailed descriptions of fictional [or semi-fictional] persons who represent your target market) and predict their keywords.

Let’s say, for example, that your target audience is those looking for a web development company in Toronto. You can meet their demands by using local SEO strategies and creating compelling content injected with top-searched keywords or questions.

Several SEO tools are available to help you place your web development content on the first page of search results. If you can do this, you will create a huge stepping stone in your SEO efforts and know which direction you want your business to go.

  1. Identify Your Goals.

Once you’ve researched your target audience in-depth, map out your marketing goals. All businesses have objectives that should be measurable. One scenario can be that your website could inform other start-ups about how marketing can help businesses gain a solid following on social media channels through SEO services. Similarly, you can teach them if advertising and marketing are the same things and how they can use each technique for their branding. In this case, you can identify your goals and funnels through Google Analytics to measure your revenue (or the number of people who will subscribe to your newsletter).

As a result, you can identify which tactics your teams should use to achieve your goals. This will give you criteria to see if your business is succeeding and generating profits.

  • Know Where to Focus Your Efforts.

When it comes to local SEO, your business should focus on local listings, pages, and online reviews to improve your marketing efforts. Your business must ensure that all your local listings are claimed so individual locations can start optimizing them. The key to being more visible for key search terms on search engines is filling each local listing with as much relevant information as you can provide about your business.

Aside from your business’ name, local address, phone number, and email address, you can add additional information. If you’re in the marketing industry, you can indicate in these listings that you offer marketing services—for example, providing a comprehensive answer to the question, “Are marketing and advertising the same thing?” and how each one correlates with 1 another. Simply include a button on your local listings to let your consumers schedule an appointment.

Other than that, keep in mind that it’s also vital for your multi-location business to monitor the Google Q&A feature of your GMB profile. If your business gets asked plenty of marketing-related questions, make sure to address them so that Google can understand your listings are accurate and updated.

  1. Track the Success of Your Efforts.

As repeatedly outlined, measuring your SEO ROI is an ongoing effort. To improve your ROI through local SEO, keep tracking the success of your digital marketing efforts. Tracking your SEO efforts typically includes syncing, managing, and updating your local listing to custom audits and profile recommendations. You can use marketing tools to manage your local listings and pages. With this step, you are helping your business launch your listings to the top of search results.

You establish your business online to attract local consumers and eventually get a high return on investment. The goal of ROI, as they say, is to make more than a dollar for every dollar you spend on a marketing campaign. Local SEO provides countless benefits to your business, with maximized ROI on its list. In fact, a recent report proves that localized marketing leaders grow their revenue higher than their industry peers.

But maximizing your ROI is not always a straightforward path. If a business owner is looking to maximize ROI through localized marketing, highlighting the focus areas is essential. To know about them, you must understand if your business is getting the most out of its marketing investments. Additionally, it is vital that you meet your customers’ needs and continuously get updated on digital marketing trends. Apply our tips to track your success and ultimately win more sales. Before you know it, your business constantly boosts its online presence and generates more profits than you initially invested.

Continue Reading


How to Write a Marketing Plan for Your Website




If you have not yet developed a marketing plan for your website, now is the time. You should have KPIs and goals in place, including organic traffic, social media traffic, referral traffic, email traffic, and paid advertising. In your plan, you should also create pages to attract traffic through popular channels like Facebook, LinkedIn, YouTube, Pinterest, and Google+. Your marketing strategy should also include a timeline. If you are unsure how to begin, follow these steps:

Content pillars

When you’re creating a marketing plan, it’s important to start with the overarching topic. The topic should be related to your business or brand, and it should address the audience’s interests, pain points, and buyer’s journey. To create content that will be useful to your audience, read some top-ranked blog posts on the topic and develop a topic outline. You can also focus on your area of expertise and provide valuable content for your audience.

For example, if your content focuses on bankruptcy, you can create a long-form blog post that addresses the question, “What is bankruptcy?” Alternatively, you can break the topic down into several subtopics, grouped by linked table of contents. Each subtopic is then covered in greater detail. You can also use visual elements that are optimized for social media and email marketing. These can help you promote pillar content in the most effective way.

Four main P’s

A good marketing plan incorporates the Four P’s to sell a product. The marketing mix should include demographics, price, promotion, and place. Each of the P’s plays a part in creating a profile of your target consumer. Here are some questions to ask to create this profile:

Place: Where does your product or service live? Is it on a retail store shelf? If so, how do you reach it? How do you get it in front of your target audience? Do you have incentive programs to encourage them to buy? Promotion strategies can include anything that gets your product in front of potential customers. Many new businesses tend to rush into all sorts of promotion methods without ever thinking about how they’ll benefit their customers. But even if you have a great promotional strategy, if you can’t promote your product properly, you’re wasting your time and money.

Place: Promotion is another important part of marketing. Make sure your product is well-known in the area you want to market to. This means you should outline your advertising channels and create a public relations plan. Research competitor’s products and their location. You’ll also need to know where your product is located. If you can’t find it on Amazon, you’re going to have trouble getting your products noticed.

Key performance indicators

A marketing plan is useless without a set of key performance indicators (KPIs). These are the metrics used to gauge the efficiency of the company and its marketing activities. By tracking these KPIs, marketing professionals can monitor the effectiveness of different channels, as well as determine the most effective budget spending strategies. To ensure that your marketing plan is successful, you must understand the purpose of each KPI and then create it based on your business objectives.

The KPIs must be specific, relevant, measurable, attainable, time-bound, and based on legitimate data. Your business objectives will determine which KPIs are most important. Once you’ve identified the metrics that will best help you achieve your goals, it’s time to select a marketing campaign. A KPI is the most effective tool in measuring your business’s performance. This is especially true if you’re trying to improve the quality of your business’ customer service, overall experience, and reputation.


A timeline of marketing goals displays the sequential order of strategies and objectives. Various types of timelines exist, such as flowcharts, graphs, and charts. Each one offers a different perspective, but they all have some essential elements. Below are some tips for creating an effective timeline:

Start with a template. You can customize a timeline template by entering your information in the fields provided. Most marketing timeline templates are customizable, so you can change the details to suit your business. You can also download related marketing templates for free. A template for an annual marketing plan, for example, gives a year-to-date view of the marketing plan. This template also accounts for seasonal considerations. For more detailed versions, you can also use an online marketing platform such as Smartsheet.

When implementing a marketing plan, remember that different tactics will take different amounts of time. A social media campaign may take a longer time than a blog. Make sure to set aside the time required for each of these tactics. Then, keep an eye on the results of the various campaigns. This way, you can adjust your plan if necessary. Make sure you include metrics in your plan so that you can see whether or not your strategies are working.

Continue Reading