The Europe Poultry Feed Market is projected to register a CAGR 3.8% during the forecast period. Relatively low and competitive pricing of poultry meat compared to other meat, the absence of cultural or religious obstacles, and dietary and nutritional (protein) qualities are the main factors of attraction driving the market growth. With the rising health crises, consumers’ attention has been mainly focused on production methods and on the reliability of the information. Raising poultry production led to increased feed production in the region. According to the European Feed Manufacturers Federation (FEFAC), in 2018. the poultry feed production was 55.8 million metric tons as compared to the 54.9 million metric tons during the previous year. Terrena, Royal Agrifirm Group, Cargill, Incorporated., De Hues, and Danish Agro are few among the leading players in the market. In 2018, ForFarmers N.V. acquired 60% of its shares in a Polish-based company, Tasomix a leading feed producing company especially in the poultry segment. This strategic move by the ForFarmers is another step in strengthening its position as the leading feed company in Europe.
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Key Market Trends
Growing Meat Production Drive the Market
Owing to the rising meat consumption, the producers are also shifting the production trends to meet consumer demand. For instance, according to the Organisation for Economic Co-operation and Development (OECD), in 2019 per capita poultry meat consumption in Russia reached 31.7 as compared to 29.5 in 2016. In order to meet this rising meat consumption, the need for increased meat production has raised. According to Eurostat, in 2018, the European Union (EU) produced 15.2 million tonnes of poultry meat. Of the total meat produced, about 70 % of the production of poultry meat came from just six Member States namely, Poland (16.8 %), the United Kingdom (12.9 %), France (11.4 %), Spain (10.7 %), Germany (10.4 %) and Italy (8.5 %). The meat production in the region is projected to grow further during the forecast period which will, in turn, drive the poultry feed production
Cereals Segment Dominates the Market
Despite the huge variations in feed material prices over the last years, the proportion of feed materials per category remained relatively stable (50% for cereals, 11.5% for co-products of the food, and bioethanol industry). The proportion of oilseed meals has, however, decreased, in particular, due to a trend to further reduce the levels of proteins in feed for farmed animals. cakes and meals account for 26%. According to the FEFAC, in 2016, the cereals consumption in industrial feed production amounted to 78.595 million metric tons which increased to 81.653 million metric tons in 2018 which is approximately 50% of total ingredients used. Additionally, Europe also imported the cereals amounting to 21.31 million metric tons as compared to 12.85 million metric tons in 2016. Hence, the growing poultry population coupled with intensive production trends will further drive the growth of the segment during the forecast period.
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