In online marketing, there are two standout important strategies we will highlight today.These strategies increase your visibility, search presence and online success. Each one of these categories has its own set of technical rules and complexities.
- PPC (Pay-Per-Click)
- SEO (Search engine Optimization)
PPC means Pay-Per-Click. It is digital advertising, while using targeted keywords and relevant appearances. You can run PPC ads on Google, Facebook, Instagram and many other online advertising platforms.
SEO stands for Search Engine Optimization and it encompasses multiple facets of tools, methods and techniques, in order to help you place higher on Google search results. Content management is an especially important part of SEO. Afterall, what is Google if not a majestic library of content from creators all around the world.
The Online Advertising Market Place
The online advertising market is a very dynamic environment. A holistic approach is needed for Search Engine Optimization and Pay Per Click Advertising.By combiningboth of them, you can realize higher traffic and more conversions. Search Engine Optimization is the best technique to bring your site to the first page of search results. This strategy has some core components including:
- On-page Optimization
- Backlink Profile
- Technical SEO
- Content Management
- User Experience and more
The SEO Conundrum
One of the core reasons why you want to combine PPC ads with SEO is efficiency. While SEO is a great long tern strategy to place you at the top of your competitors, it is not a strategy that provides results overnight.
One reason is because it relies on history and a new website with a new domain has very little history on the web. Time allows you build a properly diversified backlink profile. Time allows you to develop an audience that generates legitimate engagements, traffic and an online presence. History is the key factor why SEO needs a boost from PPC during the first year.
The Solution to Slow SEO Growth
Pay-Per-Click ads is one of the best and immediate solutions to the slow SEO growth conundrum. While PPC ads cost more upfront, the immediate traffic it generates will help you curb down marketing expenses while your search visibility and positions continue to grow.
With PPC ads, the website owner can place ads on the region by targeted criteria.You can generate multiple Pay-Per-Click ads to targe multiple pages in your website for a specific demographic.The targeting options don’t just stop there either. You can target by interest, work positions and a plethora of other metrics.
This combination allows the business owner to accomplish their monthly customer acquisition goals while tracking the projected growth of their online search presence. You can track this growth by using a number of tools such as:
- Google Analytics and
- Google Search Console (GSC)
You may have seen PPC ads, when you search for something on Google. You can see on the top of the search results; the best result has a pointer “Ad”. This means that they have activated theirGoogle ads account and are more than likely delving into some moderate to extensive SEO. You can use a focused SEO strategy, keywords and Pay Per Click Advertising to improve your traffic and increase your conversions.
What is White Hat SEO
White Hat SEO is a practice that helps improve search engine ranking in an ethical manner. It protects your website’sintegrity by using the latest Search Engine Optimization methods considered white hat strategies.You can read further about white hat SEO by doing a search online or visiting an SEO provider like Cubic IT Consulting, if you are not familiar with this strategy. In general, PPC and SEO can work together much better than trying to implement them separately. You just need the tricks of the trade to join these two strategies for event and conversion tracking purposes.