Whenever we think of Starting a New Business or Service, we have to chalk Out a Proper Plan and Strategy for it. It is as similar as a Blueprint provided to students before Exam.
If you have decided to carry your Business online then you have to follow a Process of Digital Marketing to get Tremendous Growth and unbelievable Results from it. Planning makes a Man successful and we can reach our target easily but Without Proper Strategy we will fail in each and Every Phase of Life.
Digital Marketing Process
Making a Plan layout will not provide you Success, you have to understand and Implement each Step in a Right way and on right time.
The First and the most crucial step are to present your Business online. This is Possible when you make your Website in Online market. Which will help customer to reach you easily? In Simple Language it is just like having a Shop in online Market. After Creating your Website keep few things in mind that
- Your website should be Loaded Instantly as Buffering sites are immediately ignored by visitors.
- Make your website Device Friendly so that user can open your website from any device available with them and they open it as per there Comfort, time and Place.
After Creating Website the Next Step is to provide a name to it. In the language of Digital marketing it is known as Domain name. Explore Unique and bold Domain name as Compared to your Competitors but make sure to add your Website related Keyword in it So that whenever a user search Any product related to you’re the Search engine redirect it on your webpage.
Developing your website and providing domain Name to it the next important step is to Create Content. Mark my Words never forget to make your Content More Rich and Valuable when you have your business online. It plays a Role of Cover Page of your website. Make it bold, Attractive and Adding Eye catching lines in it Engage More Traffic in your Website which in return provide you Better ROI.
After this 3 Main Process the Next Step is to make Your Website Visible to Audience and create its Awareness in market. Which can be Possible by following the below mention Methods of Digital Market.
Search Engine Optimization
This Method optimizes your website with relevant keywords and phrases to Creates Its Rank and Make its Presence in Various Search Engines like Google and Yahoo.
Social Media Marketing
Social sites like Facebook, Instagram and YouTube are the Most Famous Networking sites throughout the World. Promotion made on this Platform reaches Millions of people. This makes your Brand Popular and Increase traffic in your site which will automatically increase your sale.
Pay Per Click
This is a Paid Promotion method. Many big organizations use this Service to increase Traffic and ROI of the Brand Instantly. Through this Process Brand is promoted in the Form of Banner and Pop-up’s Ad which Prompt in Search Engines in between every search made by user.
This is not the Last Process but it is the Important Tool which help you to Analysis and Track Record of How many Customers visited your website , Which product is in more demand and Which page is viewed mostly. So that you can modify your website as per the Requirement of Users.
By following the Digital Marketing Process With all your efforts and Intelligence will surely make your business successful.
About The Author
Gaurav Digital is a digital marketing expert, educator & branding expert having more than a decade experience. Currently he heads Delhicourses.in an institute best known for digital marketing training in Delhi.