Contents
Crowd Analytics Market 2021 : Growth, Marketing Channel Development Trend And Forecast to 2030
James Bullock — December 7, 2021 1:06 pm add comment
In a recent published report, Kenneth Research has updated the market report for Crowd Analytics Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.
U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Crowd Analytics Market products.
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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further projected to touch USD 6 million by 2023.
“Final Report will add the analysis of the impact of COVID-19 on this industry.”
The Crowd Analytics Market is expected to grow with a significant CAGR during the forecast period, i.e. 2021-2024, on the back of growing internet penetration around the world along with the rising adoption of smartphone. The statistics by the GSMA Intelligence stated that the total unique mobile subscribers as on May 2020 around the world was 5.24 billion.
Overview:
Globally, the use of analytics has become pervasive and is completely transforming the industries as well as enabling better levels of user experience by providing relevant and customized services. Crowd analytics is one such solution providing meaningful and actionable insights related to the activities of the individuals at mass gatherings, i.e., restaurants, sports stadiums, retail stores, metro & airport terminals, bus stations, and many others. Crowd analytics solutions are designed not only to detect gender and age group but also to capture the attention span of an individual that expresses the interest level of the viewer.
Crowd analytics is currently being used across various verticals such as CPG and retail, transportation, media and entertainment, travel and tourism, and public safety by leveraging key performance indicators, i.e., measuring customer footfall, location of business, and so forth for making effective decisions to optimize sales, customer service and marketing, as well as reacting faster to the dynamic and competitive market.
Market Analysis
the global crowd analytics market is expected to grow at a CAGR of 25.8% during the forecast period to reach revenue of $2.4 billion by 2024. The rising demand for evaluating real-time crowd behavior to enhance the security and safety levels, measuring customer footfall to improve customer conversion, rising demand for intelligent video systems, and audience engagement tools & solutions are few factors fostering the crowd analytics market growth during the forecast period.
Market Segmentation Analysis
The report provides in-depth qualitative insights and validated market forecast or projections based on certain assumptions and historical data. The projections and trends featured in the report have been derived using proven research methodologies and assumptions based on the vendor’s portfolio, blogs, whitepapers, and vendor presentations. Thus, the research report represents every side of the market and is segmented based on regional markets, components, and applications.
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Competitive Analysis
The report covers and analyzes the crowd analytics market. Major vendors across different verticals are planning for high investments in this market, and as a result, the market is expected to grow at an impressive rate in the coming years. The key players are adopting various organic as well as inorganic growth strategies such as mergers & acquisitions, collaborations & partnerships, joint ventures, and few other strategies to be in the strong position in the market.
The report contains an in-depth analysis of the vendor’s profile, which includes financial health, business units, key business priorities, SWOT, strategies, and views. The prominent vendors covered in the report include NEC Corporation, Nokia, Sightcorp, AGT International, CrowdVision, Savannah Simulations, Walkbase, DFRC, Crowd Dynamics, and iOmniscient among others. The vendors have been identified based on the portfolio, geographical presence, marketing & distribution channels, revenue generation, and significant investments in R&D.
NEC, Nokia, Sightcorp are the key players in the crowd analytics market. With the acquisition of Northgate Public Services, NEC will accelerate the expansion of its international safety business. Nokia acquired Deepfield Networks Inc., a US-based real-time analytics provider for IP network performance management and security, which will contribute to Nokia’s IP/Optical Networks operating segment. Sightcorp provides its audience measurement and real-time video analytics solution to TEDx Amsterdam, which measures real-time audience response to each TEDx talk.
The report also includes the complete insights of the industry and aims to provide an opportunity for the emerging and established players to understand the market trends, current scenario, initiatives taken by the government, and the latest technologies related to the market. In addition, it helps the venture capitalists in understanding the companies better and to take informed decisions.
Regional Analysis
North America held the largest market share in 2017 and is expected to dominate the crowd analytics market during the forecast period. North America, being the early adopter of crowd analytics solutions, is expected to grow due to the increasing number of partnerships in this region. In 2017, AdMobilize, a US-based AI and computer vision company, partnered with various companies in the US, the UK, Canada, Australia, and Japan for crowd analytics and audience analytics solutions.
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Table of Contents
1 Executive Summary
1.1 The Smart Way to Analyze Crowd – Crowd Analytics
2 Industry Outlook
2.1 Industry Overview
2.2 Industry Trends
3 Market Snapshot
3.1 Total Addressable Market
3.2 Segment Addressable Market
3.2.1 PEST Analysis
3.3 Related Markets
4 Market Characteristics
4.1 Ecosystem
4.2 Market Trends and Impact
4.3 Value Chain Analysis
4.4 Market Segmentation
4.5 Market Dynamics
4.5.1 Drivers
4.5.1.1 Need for evaluating real time crowd behavior
4.5.1.2 Rising demand for Intelligent video systems
4.5.2 Restraints
4.5.2.1 Data privacy is a major concern
4.5.2.2 Initially high upfront cost
4.5.3 Opportunities
4.5.3.1 Rising demand for crowd management and monitoring in smart cities
4.5.3.2 Increasing demand for cloud based analytics solutions
4.5.4 DRO – Impact Analysis
5 Crowd Analytics Market, By Component
5.1 Overview
5.2 Standalone Solution
5.3 Services
5.3.1 Professional Services
5.3.2 Managed Services
6 Crowd Analytics Market, By Applications
6.1 Overview
6.2 Security and Safety
6.3 Simulated Virtual Environment
6.4 Marketing Campaign Effectiveness
6.5 Enhanced Revenue and Profit
7 Crowd Analytics Market, By Vertical
7.1 Overview
7.2 Media and Entertainment
7.3 Transportation
7.4 Travel and Tourism
7.5 Consumer Packaged Goods and Retail
7.6 Public Safety
7.7 Others (BFSI, Manufacturing and healthcare and life science)
8 Crowd Analytics Market, By Geography
8.1 Overview
8.2 North America
8.3 Europe
8.3.1 Market Size and Analysis
8.4 Asia Pacific
8.4.1 Market Size and Analysis
8.5 Rest of the World
8.5.1 Market Size and Analysis
9 Competitive Landscape
9.1 Competitor Analysis
9.2 Product/Offerings Portfolio Analysis
9.3 Market Developments
9.3.1 Mergers & Acquisitions (M&A)
9.3.2 Expansions
9.3.3 Business Restructuring
9.3.4 Product Launches & Exhibitions
10 Vendor Profiles
10.1 NEC Corporation
10.1.1 Overview
10.1.2 Business Units
10.1.3 Geographic Revenue
10.1.4 Recent Developments
10.1.5 SWOT Analysis
10.1.6 Business Focus and Strategies
10.2 Nokia
10.2.1 Overview
10.2.2 Business Units
10.2.3 Geographic Revenue
10.2.4 Recent Developments
10.2.5 SWOT Analysis
10.2.6 Business Focus and Strategies
11 Companies to Watch for
11.1 Sightcorp
11.1.1 Overview
11.1.3 Analyst Opinion
11.2 AGT International
11.2.1 Overview
11.2.3 Analyst Opinion
11.3 CrowdVision
11.3.1 Overview
11.3.3 Analyst Opinion
11.4 Savannah simulations
11.4.1 Overview
11.4.3 Analyst Opinion
11.5 Walkbase (A Stratacache Company)
11.5.1 Overview
11.5.3 Analyst Opinion
11.6 DFRC
11.6.1 Overview
11.6.3 Analyst Opinion
11.7 Crowd Dynamics
11.7.1 Overview
11.7.2 Analyst Opinion
11.8 iOmniscient
11.8.1 Overview
11.8.2 Analyst Opinion
12 Annexure
12.1 Report Scope
12.2 Market Definition
12.3 Research Methodology
12.3.1 Data Collation & In-house Estimation
12.3.2 Market Triangulation
12.3.3 Forecasting
12.4 Study Declarations
12.5 Report Assumptions
12.6 Abbreviations
Benefits
The report provides an in-depth analysis of the crowd analytics market. Crowd analytics enhances business operations by leveraging crowd tracking and customer behavioral analysis. By understanding the influence and behavior of a particular crowd, various industries such as retail, finance, transportation, and marketing agencies among many others can be benefited by optimizing their revenue and forecasting the market. With the help of crowd analytics, marketers can precisely measure the effectiveness of their promotions and advertising. For example, crowd analytics solutions offered by Xtreme Media enable brands to measure the effectiveness of their ad campaigns by measuring customer insights related to emotions and demographics of the viewer. The report discusses the market in terms of components, applications, verticals, and regions. Further, the report provides details about the major challenges impacting the market growth.
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