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Content Marketing: 7 Great Reasons to Get Started Today

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Storytelling is human nature. Centuries ago, before there was even writing and printing, people sat around the campfire and exchanged stories and information. So it is hardly surprising that content marketing – the promotion of products and services through “stories” – is so incredibly successful. After we have devoted ourselves to the origins of content marketing in the first article of this series and clarified how content marketing essentially works, in this second part, we will deal with the question of why. Why should you be using content marketing to promote your products and services? We have listed and explained 7 excellent reasons for you. 

# 1 Content Marketing doesn’t require any seed capital

First things first. Many marketing strategies require start-up capital – possibly not too little. Placing a television advertisement, an advertisement in a newspaper, or even a Facebook ad costs money. However, content marketing offers the unbeatable advantage that all you need is time and creativity – but no additional capital. Uploading a podcast, creating a blog, and operating a YouTube channel are completely free of charge.

Certainly, “classic” forms of marketing such as television advertising or advertisements bring faster success. However, the wastage is also much higher here, so that large parts of your investment will always come to nothing. Content marketing needs a little more patience, the successes are all the more sustainable because you will only reach those people who are really interested in your company.

# 2 Growing brand awareness

The more content you publish (regularly), the more you can be found. It goes without saying that this increases your brand awareness. 

At the same time, of course, you have the opportunity to convey your company values ​​in your content. The more regularly you do this, the clearer the picture of what your company stands for. So, content marketing is an excellent way to draw attention to your brand in a big way and to communicate your company values.

# 3 More credibility

At the same time, of course, you make yourself more believable with every single “content.” Think of yourself: If you visit the website of a company you have never heard of before, and they say “We are the best!”, You will always be somewhat skeptical. However, if this company proves its technical expertise and authority with well-founded blog posts, for example, you are more likely to believe the company. If you do the same, you no longer just pretend you have expertise, you prove it. Content marketing is the ideal marketing strategy to position yourself as an industry expert.

# 4 More trust and stronger customer loyalty

In this way, you will gradually get more trust from your (potential) customers and thus also strengthen the bond with them. Because in content marketing, the more and better you solve your customers’ problems and help them, the more your customers will give you back in the form of trust and loyalty. Again, ask yourself: If you want to buy a pair of hiking boots, who are you going to? To the unknown online retailer or to the outdoor shop you trust that has given you good advice so often? 

# 5 SEO authority

Another advantage that you have “incidentally” is the higher rankings on Google. Google loves in-depth, high-quality content. Google indexes every single piece of content you post. The math is simple: the more great content you have, the more great rankings result from it. This has the nice side effect that you will be found on Google, and you will no longer be embarrassed to invest huge amounts of money in advertising. So instead of imposing your products and services on people, you come to you all by yourself. 

# 6 Increased traffic

It follows that the more you appear in various Google searches, the more often you will be found. For you, this also means more traffic to your website – regardless of whether it is a blog that is integrated directly into your website, or the traffic comes from YouTube or a podcast platform. Of course, this effect is still small at the beginning. But once you have built up a content archive, visitors will come to your website in flocks. If the visitors like what you see there, they will also be happy to share the content via social networks. The effect will increase if you only have enough patience at the beginning.

# 7 More conversions

Of course, as a marketer, you also know that more traffic usually means more conversions. No matter what your goals are – whether you want to subscribe to the newsletter, booking a service, or purchasing a product: the more visitors come to your website, the more will sign up, book, or buy. Provided your content is good. Another advantage is that in this way, you can obtain the contact details (email address) of these people, and they no longer haunt your website as unknown visitors, but become known (potential) customers. With the appropriate consent, you can now contact these people by email and introduce them to your sales funnel in this way. The entire magical world of email marketing is open to you.

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Moving tips for your move

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There are plenty of moving tips on the net. Carelessness can mean that a lot can go wrong when moving. To ensure that this does not happen to you and that your move is a success, we give you valuable tips and advice. With us, you will get moving tips on how you can cope with this difficult task yourself and find the right shipping company or moving company. If you choose a professional service provider, you have to know a few things as a layperson to get the best possible offer out. There are also many tricks used by dubious moving companies that can be a possible trap for you. So that you can differentiate between them and what you have to pay particular attention to, we will show you. Especially when choosing moving companies, you should definitely make a comparison of several moving offers before deciding on one.

Moving tips

Before you get the idea to move yourself, you should be clear about how difficult this task is and whether you are up to the planning. Of course, small households do not have such great hurdles here and can easily cope with such a move with the help of friends and family. Large apartments or even a whole house is of course, a much greater challenge, and most people reach their limits here. In such cases, the logistical handling is simply too gigantic, which is why you should definitely seek professional help. Our moving tip for you:

Tip: A plan before you move is one of the most important tasks. With the planning you have a guideline for the individual tasks to be performed and thus have a comprehensive overview.

Prepare the checklist

Moving involves many small subtasks. It is primarily not important whether it is a private move, company move, or senior citizen move. It is therefore extremely important to note down all of these areas of activity. A checklist is probably the most important moving tip that we can give you on the way. An example of such a list could look like this:

Before moving:

  • Check rental contracts and terminate the old ones if necessary
  • Check and compare formalities and comparisons from moving companies
  • Determine the new apartment or house and the division of the rooms (which furniture in which room etc.)
  • Taking a vacation for the move
  • What furniture should be with and what can be removed
  • Label cardboard boxes which contents should go where
  • Obtain packaging material such as moving boxes, moving blankets, etc.
  • Is a no-parking zone necessary
  • etc…

Moving day

  • Accompany the move
  • Pack cardboard boxes or have them packed
  • Report account details and change of residence
  • Give instructions to the movers
  • Mark things that belong in the disposal with crepe paper or in another way
  • Bring valuables such as money, jewelry, etc. with you
  • Etc…

After the move

  • Check whether the household items are complete
  • Unpack the cardboard boxes and prepare the furniture, etc.

More moving tips and tricks

Regardless of whether you are moving on your own or using professional moving helpers, our moving tips are worth their weight in gold in both cases. A moving company is better organized and practiced to move, so if you are unsure or are not able to make the move, you should use the service. Hiring a professional provider brings you several advantages. On the one hand, you are relieved of the enormous expenditure of time and, on the other hand, your household effects are insured against possible damage.

Moving tips also help to find the right furniture shipping company. It is of course best if you have friends, relatives or work colleagues who already have experience with moving companies and who may be able to make a recommendation. If you are not so lucky, you can rely on certified companies and research them. Even reviews on the Internet allow you to get a deep insight into the service and reliability of moving companies. Take your time in making the decision and get various estimates and offers so that you can compare. You can save a lot of moving costs

Pack moving boxes and boxes

Did you know that if you pack the boxes yourself, the contents are not insured by the shipping company? This is a fact, and most companies have it in their terms and conditions. The reason for this is that it is assumed that the moving boxes have not been packed properly.

Tip: Have the shipping company pack your boxes and boxes. This moving service is generally included in the offer.

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Five Factors that Impact Your Business Credit

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The lending process is associated with the actions of numerous and varied risk factors that can lead to non-repayment of a loan on time. Therefore, the bank determines the provision of loans by studying the creditworthiness, i.e. studying the factors that may entail their non-repayment. Business credit shows financial strength and allows it to be assigned to the appropriate classes during rating.

Assessment of creditworthiness involves, first of all, the use of indicators characterizing the activities of the borrower in terms of the possibilities of repayment of outstanding loans. 

The creditworthiness of an enterprise is characterised by its accuracy in making payments on previously received loans, its current financial condition and prospects for change, and the ability, if necessary, to mobilise funds from various sources. 

Factors affecting the creditworthiness of the enterprise

1. Financial condition at the time of obtaining a loan

Liquidity

Solvency

2. Economic possibilities of loan repayment

Availability of assets that can be sold to pay off debt

3. Ability to raise additional funds

(loans from other banks, loans, issue of debt securities, issue of shares)

4. Borrower’s intentions to repay the loan

Reputation

5. Loan security

Pledge

A system of financial ratios, analysis of cash flow, business risk and management are used as methods for assessing creditworthiness.

Thus, the creditworthiness of the borrower is based on a number of factors, each of which, from a certain point of view, characterises the company in the eyes of the bank and helps to understand how great the possibility of not repaying the loan is. Moreover, a set of these factors is optional. Each bank independently forms it in accordance with its credit policy. Therefore, the best solution for your company may be to take business secured loans.

Secondary creditworthiness factors that cannot be ignored:

– secure pledge;

– regional risks (risks of investing in the region where the enterprise is located);

credit history of the enterprise;

– subjective factors of creditworthiness.

Secure pledge

The collateral is necessary to repay the loan and interest on it at the expense of it if it is impossible to repay the borrower’s funds. The sale of property should be carried out in bulk in a short time and at prices favourable to the Bank so that the proceeds fully cover the amount of the principal debt and the interest accrued on it. For this, when concluding a loan agreement, the relevant specialists of the Bank must assess the market value of the property pledged as collateral, its liquidity and the borrower’s rights to this property. However, the organisation of such a service by a bank in its state is expensive, so it would be advisable for banks to order periodic reviews of the market of basic goods accepted as collateral from property appraisers and, on the basis of this, draw a conclusion about the advisability of accepting any property as collateral.

Regional risks

Regional risks are associated with the fact that lending to enterprises located outside the area of ​​operation of the bank or its branch, as well as located in the so-called “risk regions” is obviously more risky than in prosperous regions and in the work area of ​​the Bank. Political instability in the region, extreme weather conditions, interruptions in the supply of electricity, water supply and sanitation, disagreements between federal and local legislation, the level of unemployment, the dynamics of wage arrears to budgetary organisations and all kinds of benefits also contribute to the increased risk. The attractiveness of the region is added by a favourable investment climate, protection of invested funds at the government level, a well-functioning judicial system, the availability of minerals, and highly qualified personnel. The above positive and negative aspects of the development of the region should respectively add or subtract a certain number of points when assessing the creditworthiness of the borrower.

 Credit history

The credit history shows how the borrower previously paid off the loans and borrowings received, whether there were delays in the payment of principal and interest. It is obvious that if, throughout its existence, the enterprise has regularly paid all its obligations, then the likelihood that, other things being equal, in the future the enterprise will also pay off the existing obligations without delays. If the credit history is not flawless, then it is necessary to find out what were the reasons for the delay in payment. In the case of objective reasons and a short period of delay (up to 5 days), then such a delay can be neglected. However, if the delay was longer and was caused by subjective reasons, then this fact should alert the lender, and in the presence of outstanding overdue loans, the borrower must be refused to receive a new one.

Conclusion

We hope we have helped you look at all the factors that can affect your business credit. After analysing all the factors that can affect your creditworthiness, consider what type of loan suits your business and how you can improve your business credit.

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Things to know about Fiona, the major online lending platforms

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This lending marketplace, based in New York, has been around since 2015. Fiona connects borrowers with some of the industry’s greatest leaders. It allows you to look for financial services quickly and easily. Fiona, in the end, will enable you to compare personal loans, credit cards, savings accounts, and student loan refinancing choices.

Fiona provides flexible personal loans with APRs ranging from 4.99 percent to 35.99 percent for amounts ranging from $1,000 to $100,000. There are a variety of repayment choices available, ranging from 24 to 84 months. All loans are unsecured, which means they are granted and backed only based on the borrower’s creditworthiness rather than any form of security.

Fiona’s Advantages and Disadvantages:

Advantages:

  • Many lenders can use a single application.
  • It will not affect your credit score
  • Various types of loans are available.
  • Outstanding client service

Disadvantages:

  • There are only a few providers.
  • Individuals under the age of 21 are not eligible for loans.
  • There will be no debt counseling.

Qualifications of Fiona:

To get started, you must meet the following criteria:

  • Citizen or permanent resident of the United States
  • You must be at least 21 years old to participate.
  • Information about your bank account
  • Number of the Social Security Administration
  • You must also have access to the following information to apply:
  • A government-issued identification card
  • Information about earnings or employment
  • Ownership of a home
  • Credit score range (estimated)

After you‘ve met all of the requirements, you may begin working with Fiona by following these simple steps:

  • To be transferred to Fiona’s online form, click Check my rate.
  • Choose your loan amount, purpose, and credit score estimation.
  • Fill in basic personal information, employment information, and bank account information. Click Go to Step 3 now.
  • Examine the terms and conditions, as well as the privacy policy. Click Get your bids in.
  • Within minutes, they will connect you with lenders in their network, and you will begin receiving preapproved loan offers and fixed loan rates. After you’ve made your pick, they’ll link you to the lender’s website, where you can fill out an application in its entirety.

Fiona Ratings and Reviews:

The Better Business Bureau does not accredit them. Its BBB page contains no information, and the company does not have a Trustpilot account. Even Financial, the company’s parent, has an A rating from the Better Business Bureau, but only two reviews. Because most marketplaces do not collect client ratings, you should verify the reviews of the lending firm with which you are affiliated. You may read Fiona reviews from here.

Things to Keep in Mind:

Fiona is a marketplace for personal loans that do not fund loans. Its purpose is to assist you in finding and selecting a suitable lender as well as comparing loans.

They are not in charge of the loan arrangement; instead, it is up to you to choose a lender.

Apart from personal loans, they also assist consumers in locating debt consolidation loan offers and credit card matching services.

For customer service, they provide a phone number as well as an email address.

It will not affect your credit, but you should expect your lender to run a credit check at some point, which will temporarily drop your credit score.

If you have any questions, don’t hesitate to contact your lender.

Conclusion:

Fiona works with financing providers and can provide pre-approval alternatives from a variety of lenders in seconds. It also has a simple website to apply for a personal loan and get it approved promptly. They have a savings account search engine that will identify the finest offerings with the lowest APR if you want to save money and earn a little annual interest on top.

Many businesses and news organizations have commended the startup, including The Wall Street Journal, Crowdfund Insider, Finance Magnates, and Dow Jones.

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Why custom printed box are important for business? 6 surprising facts

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printed box

There is no doubt in the fact that packaging is a bridge between customers and products. It is necessary that you make utilization of solutions that can enhance this bridge. Only its enhanced form will take your brand information and product details effectively to the audience. A printed box in this regard is better than several other brand strategies. Custom packages are known for the astonishing printing results no matter what type of printing technology you utilize. They are essential for the recognition of the brand name and category of items that you sell. Take a look at the given section and know remarkable facts regarding a printed packaging.

Product reflection:

Customers always pick up items that they think have the specifications that they desire. For this purpose, you have to provide details of your items to the audience. Otherwise, the point where customers and manufacturers have to discuss items can be very tiring for both. A printing box is very effective in this regard. You can print your custom packaging with the technical details of your products. For instance, in the selling of food items, you can make your boxes printed with manufacturing and expiry dates and the ingredients of the goods. In this way, you will be able to make a reflection of your goods in effective manners. You can even utilize premium fonts and visualize them for better engagement. No matter how many details your product has in it, you can showcase all of it with your packaging.

Promotional for businesses:

Promotion is hard to get for your business these days. The reason behind this is the expensive cost that different branding methods require. For instance, utilizing a social media campaign can take a lot from your budget while providing the marketing for a limited amount of time. On the other hand, custom printed boxes are effective in advertising your branding elements for a long time. You can get your custom boxes imprinted with the slogan, motive, and logo of your brand. Not just this, you can also showcase taglines and personal information about your company on packages. Easy and cost-effective methods like offset and digital printing will help you in this regard. You can get them utilized and get any kind of branding feature you want for your boxes.

Desired color scheme:

It is hard to find the right color scheme for your packaging. You have to make a wide range of considerations for this purpose in order to get effective results. Custom packaging has made it easier for brands to get any color printed on the boxes. It is effective no matter what type of printing method and color models you are utilizing. Even if you desire to pick combinations of colors rather than single scheme patterns, you can easily have that. Businesses all over the manufacturing markets are making use of colors that can inspire and entice their audience. You can even have researched the psychology of colors. Printing methods will allow you to showcase different properties of unique colors on your packaging. You just need to make sure about getting a high-resolution method of printing, and you are good to go.

Presentation of elegant themes:

Themes are not just a combination of graphical presentations. It consists of numerous things and elements that can make a reflection of a brand. Custom packages have numerous theme templates that anyone can find in packaging markets. Brands can utilize any template, or even they can go with the custom one. All of this is because of the appealing and impressive printing capabilities of these packages. Printing technologies like offset and digital are providing brands the benefits of utilizing any kind of theme that they want for their product packaging. For instance, if you have a theme that contains a unique color scheme, attractive design patterns, and interactive color schemes, you can get that theme printed on your packaging. That is the reason why the concept of utilizing attractive packaging is becoming very common these days.

Engaging content for the audience:

If you ever go through a social media post, you will get the idea regarding customer engagement. Writer and social media influencers always put interactive content so that audience can tell their opinion and show responses to posts. The same is the case with product packaging. Interaction with the audience is essential if you want to secure instant sales. You need to showcase some content that can grab the interest of your consumers and help you in their decision-making process. It is now possible because of the latest printing methods and quality paper packaging. You just have to grab a font and print any content you think can influence your target audience. In short, the more you influence your customers, the more chances you are going to have regarding sales.

Showcasing product images:

It is an obvious fact that an image can talk and interact with an audience better than content. Customers usually want to see the item before they make a selection. However, they cannot open the sealed packaging, which puts an impact on their mind. In this regard, printing images of goods on the surface of packaging is an effective technique to utilize. Digital printing is capable of printing high-DPI images on the surface of custom boxes easily. You can get your packages printed with all kinds of images without thinking about getting blurry impacts and visualization. That is why brands are going after the selection of printed packaging. From this solution, they can even allow their target audience to see the actual products and make definite purchases.

Customers appreciate things that make their efforts easy. A printed box can do that without requiring a heavy budget from the product manufacturer. There are printing technologies and solutions that reduce the effort of brands as well. Now they can have all kinds of presentations on these packages with their desirable graphical exhibitions. In short, they will make identification of your brand and your item category in the market that you desire.

Also Read: Why Display Boxes are Suitable for Retailers

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How to Start a New Business in Toronto: 9 Key Steps

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Did you know that around 48.3% of the Canadian workforce actually work for small and medium-sized businesses?

That’s almost half of the country’s workforce. Needless to say, learning how to start a new business in Toronto has been elevated to an art form. It’s a rather exciting process. But, as with starting a new business anywhere, it comes with its obstacles and challenges.

Suppose you’ve been thinking about setting up a successful business in Toronto. Well, you’ve come to the right place. Keep on reading for our full breakdown of all the key nine steps you’ll want to follow to build a stable and successful business.

1. How to Start a New Business: A Solid Business Idea

Before we delve into the nuances of setting up a killer business, let’s make sure you have a solid grasp of the sheer importance of picking the right business idea. 

42% of startups in Canada flopped because the market didn’t have sufficient demand (or need) for their services or products. So, you’ll want to spend some time picking the right business idea that has enough market demand. 

2. Create a Business Plan

Once you have a solid idea percolating, it’s time to get it down on paper. 

This is a critical step that allows you to take your business idea from the realm of daydreams into reality. This will let you deeply examine your industry, market trends, your targeted audience and start putting concrete parameters for your service or product. 

Moreover, once you’ve finalized your business plan, you can present it to potential lenders and investors. It’s the perfect setup for pre-testing the viability of your product with your stakeholders. 

3. Pick the Right Name for Your Business

Don’t underestimate the power of a good business name. 

Not only is it a solid consideration when it comes to your marketing strategy, but it’s also a legal issue in Canada. You’ll find that the Canadian government has some laws and regulations when it comes to naming your business. 

After all, you’ll most likely need to register your name with the Canadian government, so start researching and brainstorming for the right business name as soon as possible.

4. Selecting the Right Form of Business Ownership

There are only three ways to set up a business in Canada: sole proprietorship, a partnership, or a corporation. 

Sure, there will be some subcategories, like a cooperative corporation or a limited partnership. But, they still follow the same regulations of the main three types.

You’ll want to pick the proper form of business ownership, as this will determine your liability level, your tax deductions, and so much more.

5. Applying For Small Business Financing

At this point, you’re ready to begin your research into financing your small business. Of course, there’s always the option of funding your own small business on your own, with the help of family, friends, and your bank account. 

Yet, you’ll want to keep in mind that business growth will only happen with the critical help of cash influxes and having enough liquidity on hand. That’s why it’s always a good idea to check out your debt financing options, government grants, and even sharing equity. 

Just make sure to do your research and ensure that you fully understand the obligations that come attached with those funds before you sign on the dotted line. 

6. Get Your Business License

You’ll want to confirm whether you need to get your business license if you’re going to operate your specific kind of business in Toronto. 

It might not be necessary for all Toronto businesses to get a license to operate in their municipalities legally. But you might want to make sure that you have all the permits and licenses you need before recording your first business transaction. 

7. Sign up for the GST and HST

Generally speaking, this is a later step down the line, specifically after your business generates more than $30,000 in gross income. 

But, the moment your business reaches this threshold, you’ll need to register for both the goods and services tax (GST) and harmonized sales tax (HST). Yet, you’ll want to double-check whether your business needs to register for both GST and HST without meeting the threshold.

For instance, businesses, like limousines and taxi services, are legally required to sign up for the GST or HST, regardless of their gross income. 

Furthermore, even if you’re not legally required to register for the GST or HST, you might want to do so anyway. You can only take advantage of the Input Tax Credits. Those credits will pay you back for the GST and HST amounts you’ll be paying, specifically for all of your “business use” purchases.

8. Recruiting Your Employees

More likely than not, you won’t be giving much thought to hiring employees in the chaos of starting your business. 

However, you’d be surprised at how quickly time can pass, and you’re faced with the dire need for additional personnel. Of course, there are some essential tasks that you might already be outsourcing, like IT services

But, we’re talking about the regulations you have to follow to hire employees in Toronto. These will include worker’s compensation insurance, handling payroll deductions, and employment insurance. 

9. Outline Your Marketing Strategy

You can be offering the best services or products in the market. However, without proper marketing, your business will still fail. 

After all, how can a business strategy grow without customers and cultivating brand awareness?

In short, you’ll want to spend some time setting up the right business strategies to promote your business successfully. Start small with quarter-based goals, so you can support the working systems and scrap the ones that aren’t performing well. 

How to Launch a Business: The Toronto Edition

We know how exciting and overwhelming it can be to take your first concrete steps in launching a business in Toronto. 

Hopefully, our explainer has shed some light on the intricacies of how to start a new business in Ontario. When in doubt, start small, and don’t forget that you can always reach out to your business community for advice. 

Speaking of advice, check out our other tips and tricks, all available to you in our business section. 

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