Generating and publishing informative and relative information about your company and having it disseminated across the right platforms is a crucial aspect of a successful Public Relations and Marketing strategy. Companies such as Newswire, Businesswire, SiteTrail and PRWeb all offer effective channels through which to publish your company’s news.
Although all of the aforementioned companies are reputable and reliable, there are some key differentiators that distinguish these companies from each other. We’ll unpack the various characteristics and what is offered by each company so that you can make the right choice for your business.
Having a great press distribution service can make a material impact on the performance of your content and eventually your company’s bottom line. The right pieces, written the right way and placed in the right kind of publication can grow your business’s reputation, visibility and even profits and so it should be an area of the business that is taken very seriously.
All of the companies listed above are major digital distribution platforms for online press releases and they effectively publish pieces which are both locally and intentionally aimed at reaching the most number of people for (hopefully) the smallest cost. Often companies will hope for what’s called earned media, where journalists will form good relationships with the company or agency and use the company’s published content to either generate their own stories from or republish the information all together.
What services do these companies provide?
When comparing PR Newswire vs Businesswire and the rest, the key areas that need to be considered are your; target audience and preferred media outlets, how much you are willing to spend in this area, the distribution options available through the company and finally, where you would like your communications to be distributed geographically. Simply put, you’ll need to look at price, features and reach.
PR Newswire has a demonstrated history of professionalism and has managed to maintain an excellent reputation throughout the years. They are an international and well established media company, offering a variety of additional features such as image releases. They offer good expertise, customer support and a range of additional features, but with this wide network and excellent product offering, comes a slightly heftier price tag. PRNewswire is certainly the more expensive company on the list and despite their excellent service, you will need to watch out for the supplementary fees that accompany the additional features offered. PR Newswire is not suited for small businesses with limited budgets, but if you have the extra cash to spend, they’re a reliable and effective company and you really do get what you paid for with them.
Business Wire offers the most inbound links, and has a wide media reach as well as offering free graphics and logos, social media monitoring and translation into over 50 languages as well as good local and international geographic targeting. They don’t provide full writing services, but rather editorial ones, and Business Wire is Securities Exchange Commission (SEC) compliant and has good relationships with publications like the Wall Street Journal and USA Today and so Business Wire would be best suited to financial institutions and advocacy groups.
PRWeb is a company that mostly aims at publishing press releases for smaller businesses who wish to increase their brand and product awareness and they offer a tailored approach to where your press releases are sent to and has a tiered approach for their price offerings and therefore offer small businesses a chance to leverage as much media coverage via PRWeb as they can afford. They also offer a unique range of social media networks off which clients can leverage and don’t impose a restricted word count.
Sitetrail is able to offer all of the core service offerings of the other companies, and are reasonably priced and well connected, but are able to set themselves apart in two areas; by offering authentic editorial news access, which is when authorship can be declared over a piece and there is therefore an authority and respect automatically given to articles. Without this authorship, the press release would be considered a “cold” one and is not considered to be as reputable as a result of the growing amount of content stored online today. Having factually accurate news that an individual is able to assign their authorship to will provide greater authority to your content and will benefit you in the long run. You will be more visible and your business will benefit in the long run. Another differentiating factor that Sitetrail offers is expert writing by in-house journalists and copywriters. By allowing Sitetrail to write your content for you, you can optimize your content placement geographically as well as digitally through writing specifically for SEO.
3 keyword research tips for videos recommended by YouTube
What is video keyword research?
It is the task of researching the most common and popular words and phrases that people use to find video content online. Keyword research is basically a technique used by Search Engine Optimization professionals to find terms that users or potential buyers enter into the search engines while searching for particular information, product, or services.
Why do you need keyword research for YouTube?
If you plan on getting information on where to find a particular thing, you will Google it. Now,suppose you want to learn how to do something,what will you do? You will definitely opt for YouTube,right?
YouTube is ranked among the top 3 most popular search engines. Around 5 billion videos are searched daily on YouTube. It is a marketer’s paradise. However, video marketing is very expensive. You have to be very careful and strategic about what you are creating and delivering to the user. You have to get very creative and find every possible way to get low-cost video marketing while keeping your ROI high.
Having targeted keywords will make it easier for the interested users to find you,which means more exposure and more opportunities of getting shared. Now, if you have a well-established business and can afford a video marketing company or digital marketing agency then it will be easier for you because the experts will take care of this issue for you. But if you are a new emerging business or influencer, you will have to take care of it on your own. But you don’t have to worry about it because YouTube has provided a few fruitful tactics for beginners like you to get their online platforms boosted. They are:
- Audience insight
- Google trends
- Competitive analysis
You can track the performance of your videos and the overall activity of your channel with up-to-date reports and metrics in YouTube Analytics. It is primarily an audience insight card that lets the creators, like you, keep a track of the interests of your targeted audience. It lets you see what other types of content your viewers are interested in.
What good this information is to you? You might ask. Here is the answer to your question. The other videos that your viewers are watching serve as a source for keyword research because it lets you discover the interests of your viewers so that you can focus on those specific topics in the future.
You should also give a good look to the thumbnails and titles of videos shown on the Audience Insight card. By doing this, you can easily analyze the similarities between your content and viewer’s interest which ultimately helps guide the optimization of your coming videos in the future.
It is a type of search analysis website launched by Google to help content creators and business owners keep an informed analysis of the popularity of certain topics across various regions and languages. Comparative graphs are used by Google Trends to show the comparison popularity among two or more similar or contrast topics, to help the owners and creators form a balanced strategy for the future.
In short, it keeps you informed about which topics are more popular at the moment.In situations where you have a few topics in mind but you cannot decide which one to focus onin your next video, you can simply put the information on Google Trends and they will provide you with the statistical information you need to make an informed decision.
You might be familiar with this term if you have worked with any digital marketing agency. It is one of the most successfultactics used by SEO companies to help you expand your online game. This method helps you identify major competitors and research their products and strategies. It helps you to learn the critical ins and outs of how your competitorworks. It enables you to make sure that your product is consistently meeting and exceeding the industry standards.
Competitive Analysis lets you analyze the basic aspects like thumbnails, titles, introductions, descriptions, video chapters, ad displacements, and much more. It helps you determine where your competitor is outdoing you and what exactly does his videos have, which appeal to and encourages the user to watch their video
According to YouTube, no single approach can work for all channels. Their algorithm is structured in a way that surfaces videos based on the user’s response. YouTube encourages its content creators toexperiment around and explore all possible ways to find what works best for them.
Transportation Services in the Modern Business
There are two major aspects of running a company: The beautiful face – marketing, sales, production, consumer interactions – and the confusing underbelly that is logistics. Every company has to deal with them and, in many cases, logistics end up being the part that sinks a younger company. One of the most taxing logistics that must be figured out is transportation.
Whether it’s just about shipping via a third-party or the management of your fleet, there are plenty of transportation logistics that need to be figured out. From external fleet costs to shipping lanes and avoiding traffic congestion, transportation logistics can take up much of a company’s time and money. It doesn’t have to be the feather that breaks the camel’s back, though.
With the implementation of modern logistic optimization software, you can confront the issues before they arise. New tech and software programs allow businesses to analyze data and create traffic networks that would otherwise go unnoticed. By utilizing modern technology, you can place your business at an advantage when it comes to company transportation logistics.
Key Logistic and Transportation Services
Mapping and navigation are a big part of any successful company fleet. If you have an understanding of the traffic patterns in and around your fleet of vehicles, you’ll be able to get ahead of the flow and optimize your routes. Essentially, if you know when and where bad traffic congestion is likely to occur, you’ll be able to avoid those problem spots and map alternative routes to get your drivers to their destination on time.
Another key feature of any great logistic software is a hub that can collect and analyze data from the network. As it pertains to transportation services, the central hub will be able to analyze the data received from trends in traffic to provide you with the best data and live information. With logistic and transportation software, you’ll be able to keep track of assets and packages as they’re on their way to their destination as well as the drivers delivering them.
Mapping traffic patterns, understanding data trends, and providing asset tracking are just a few of the most important features of any great logistic optimization software.
What Benefits Your Company Will Experience
By collecting all of this information, companies can easily see where any problems exist and quickly work to diminish them. By collecting data and mapping the traffic logistics, your business will be able to get on top of trends and save thousands every month that would otherwise go towards gas and late deliveries. Understanding the logistics of transportation and shipping allows you to optimize your services as they pertain to those industries and maximize your profits.
Find a software developer that works for you. At Intellias, the programs are designed for individuals, not the general public. If you require specific logistic optimization software, they’ve got you covered. Find out what’s important to your fleet and what features would benefit you most, then search for the company that can offer personalized software just for you.
Getting Ready for Your Foundation Repair Evaluation
When you need help with your foundation, you must have an evaluation of the damage. If you need a repair company, ask friends for recommendations or look online. The repair person needs access to the damaged areas of your home. If you have kids and pets, plan to have them out of the home or in a safe place. You may also need to move furniture so the repair person can gain access to damaged areas. You should get an estimate for the job before you commit to repairs, as well. With proper preparation, you can have a fast and productive foundation evaluation.
Scheduling the Appointment
If you do not have a foundation repair company in mind, look online for businesses in your area. You can also ask friends or family for recommendations. Schedule the appointment when you can stay home, as inspections can take quite a bit of time. Call the company and ask some questions about the process. This can help you better prepare your schedule and home for the visit.
Kids and Pets
Make a plan to keep your kids and pets out of the way on the day of your evaluation. You can schedule the appointment during your kid’s school hours or have them go to a friend’s house for the day. Pets should also stay away from the service person. Your yard may be included in the inspection, so place the animal in crates inside the home. You can also have a family member take dogs for a walk during the inspection.
You may have concerns about the cost of your foundation repairs. You may also have a tight budget. After the evaluation, you should get an estimate for the repair cost. You can choose to accept the charges or compare them with another company. If you know someone that has had foundation work done, you can ask about the cost, so you know what to expect, as well.
Preparing your Home
If you have damage throughout your home, the inspection specialist needs to see it. You may need to move furniture if it blocks cracks in the wall, for example. If your flooring is unlevel, you may need to remove rugs to expose the hard floor, as well. Ask the company what they need access to before they arrive so you can prepare properly.
When you begin to have foundation problems, you must get help fast. Make an appointment as soon as you notice problems in your home. The damage can progress if you procrastinate on repairs. Get ready for the evaluation by taking a day off to stay home. You can also make sure your kids have a place to spend the day. Secure your pets to keep them safe and for the comfort of the service person. Move furniture or rugs so you can easily see damaged areas. Your professional may need access to many areas of your home and yard to properly assess the foundation problems. After a good evaluation, you can get started repairing your home!
How Can I Get a ₹50000 Loan Fast
No matter how well settled we are in our lives, sometimes all of us need some form of financial help or the other. When we become independent and start earning our own money, the thought that we will never need any form of financial help all throughout our lives often comes to our minds, but oftentimes we find ourselves in situations where a little cash crunch is inevitable.
Luckily for us, there are plenty of ways to get the cash we need immediately without needing to ask our parents or friends, and in this article, we will discuss exactly that. If you are in India and need a ₹50,000 loan fast, then this article is for you. Let’s get started.
What Is a Personal Loan?
Before we proceed on how you can get a ₹50,000 loan fast, one of the most important aspects you need to understand is the concept of a personal loan. In simple terms, a personal loan can be understood as a short term process wherein you borrow a small amount of money, generally between ₹20,000 to ₹150,000, and return it over a period of 3 to 18 months.
While the concept of personal loans is well established in the west for a long time, the process has recently become simple and quick in India, thanks to the inception of many personal loan lending companies and apps in India.
So let’s go ahead and explore a few of them.
Money View: Apply for Instant Loan Online up to ₹5 Lakhs
If you are looking for 50,000 personal loans to avail easily, then chances are that you have already heard of the Money View loan apps. Founded in 2014 by Sanjay and Puneet Agarawal as a money management application for Gen-Y and Gen-Z, the company has launched its lending platform, which is one of the best in the country for quick, short term loans.
At a Glance
- Any amount between ₹10,000 to ₹500,000
- Flexible repayment from 3 to 60 months
- 24-hour approval & transfer
- Lowest interest rate starting from 1.33% per month
- Trusted by more than 1 crore Indians
Bajaj Finserv: Apply for Instant Personal Loan
No matter which generation you are from, chances are that you have heard of the name Bajaj at least once. The brand, which is now a conglomerate of many different businesses, has become a household name in India thanks to its great service and loyalty to customers. Bajaj Finserev, the lending company of Bajaj, has come up with a service wherein you can borrow up to Rs.25 lakh with instant approval.
At a Glance
- Personal Loan up to Rs.25 lakh
- No collateral needed
- Quick and instant approval
- With our flexible tenors ranging up to 60 months
- Brand trust & guarantee from Bajaj
Cashkumar: Peer to Peer Lending in India
A relatively new entrant in the industry, CashKumar is a favorite among the many young earners in India. Started by 3 friends from IIM and IIT, this young fintech startup was founded in 2014, and since then, the company has slowly but surely gained momentum and traction among young earners and borrowers.
At a Glance
- Lend any amount between ₹20,000 to ₹150,000
- Repay between 3 to 12 months
- Zero pre-closure charges
- No collateral needed
- Backed by the best alumni in India
Loan Baba: Compare and Apply Loans Online in India
A fintech startup based out of the financial capital of India, Mumbai, LoanBaba is a well-known name in the mini loan and short term instant loan industry. The company which primarily works through their website offers a variety of short-term loans starting from Credit Card loan, Instant loan, Loan against property, loan against gold and also home loan. One of the biggest USPs of LoanBaba is the fact that they have tie-ups with some of the most trusted banks in India, starting from SBI all the way to HDFC and Kotak.
At a Glance
- Variety of loans on offer
- 2 hours or less approval process
- Quick loan amount between ₹10,000 to ₹50,000
- Paperless process
- Flexible repayment schedule
Credy: Apply for Instant Personal Loan
If you are an individual who shops using their credit card a lot, then you must have heard about Credy by now. Started as a credit card financing company, it grew famous when it introduced an approval process that does not solely rely on the credit score of the individual but also takes into account various other factors of approval.
At a Glance
- Education Loan, Emergency Loan, and Credit Card Financing Available Up to 1 Lakhs
- Repay between 3 to 12 months
- Money is transferred in 24 hours or less
- Allows for applicants with low CIBIL score as well
- Fast & Reliable Service
Getting a loan in India of 2020 has become a cakewalk thanks to the many startups who are focusing all their efforts solely on this. All you need to do is to make sure that you have a decent credit score, a few documents handy and you will get your ₹50,000 straight to your bank account within 24 hours or less.
Author Bio: Surya Patra is a qualified webmaster by profession and Marathon Runner/Cyclist by passion with more than 6+ years of expertise in the financial domain. Surya is also an entrepreneur, enthusiastic in storytelling, content writing, and digital marketing professional.
Meditation will bring peace of mind, learn how to meditate. Stress-relieving therapy
John Nolan , Joy TaylorWorks as a mindfulness teacher and therapeutic coach. His background is in counselling, holistic bodywork, NLP (neuro linguistic programming), ACT (Acceptance and commitment therapy), hypnosis and transactional analysis. His special interests are helping people deal with trauma, depression and overcoming adversity.
Painful life is a victim of mental depression or anxiety, keep some time in your own hands, you will find relief No matter how many headaches there are about physical health, but how much everyone is worried about mental health remains a question. As a result of the constant increase in stress in the brain, its effects can be noticed in the body and mind. And there is only one way to deal with this problem, meditation.
Today is World Meditation Day. Meditation is the ability to remove all thoughts and focus on only one thing. Meditation is also a form of meditation, the various problems of society that affect everyone’s mind, to keep oneself mentally away from those subjects for some time.The lasting answer for this condition lies in common treatment and private therapy in havening.
Benefits of meditating:
• Meditation helps to increase concentration. Increases the ability to concentrate on any subject.
• Meditation increases the brain’s ability to hold information, meaning it helps to increase memory.
• Helps to relieve mental fatigue. Meditation eliminates thousands of thoughts, work stress and
physical fatigue throughout the day.
• The chances of suffering from mental depression are also reduced.
• This solves the problem of loneliness, anxiety, etc. It builds a good habit.
• This habit will increase confidence.
• Patience will increase, you will get rid of the problem of getting excited in words.
How to meditate:
• Choose an empty space to meditate.
• When you meditate in the morning, the freshness of nature also touches your mind.
• After light clothes, calm your mind and sit for 20 minutes.
• The environment should be pleasant and clean.
• Now you have to sit straight on the seat and close your eyes.
• You can continue any meditation music. Because it is not possible to bring the mind under one’s
complete control from the first day. It has to be increased through practice.
• Then try to concentrate by remembering one of the focal points in one’s mind. Meditation can also be
done by chanting Om without the help of music.
• Forget all the thoughts around you and relax your brain for a while.
• Sit still and meditate, in many cases meditation can be started by praying.
Mindfulness Mavericks was begun by John Nolan and Joy Taylor, two Sheffield based Mindfulness/Meditation specialists each with more than 20 years experience and havening therapy in havening in the fields of normal wellbeing improvement, self-awareness and psyche/body mending.
They’ve prepared and concentrated widely with numerous excellent educators in their particular wellbeing and prosperity related fields including Paul McKenna, Richard Bandler (Co-maker of NLP) and Shamash Alidina (Author of Mindfulness for Dummies and a few other care books).
We’d love to hear from you. Please leave a message by filling the contact form below. https://mindfulnessmavericks.co.uk/
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