Cinch, an online vehicle dealer in the United Kingdom, has inked a big shirt sponsorship arrangement with Crystal Palace beginning with the 2022-23 season.
Following the agreement, the Cinch logo will appear on the men’s and women’s team jerseys of Crystal Palace beginning with the following season.
The Premier League squad is a professional football club with its headquarters in Selhurst, Croydon Borough, South London, England.
Cinch will replace former shirt sponsor W88mobi, a platform for business financing that is exclusively accessible to members of the sports sector and owners of sports franchises whose partnership was allegedly valued at UK£6.5 million (US$8.3 million) last season after signing an extension for the 2021/22 season.
Crystal Palace is the most recent addition to Cinch’s sports sponsorships portfolio, including the England and Wales Cricket Board (ECB), the Scottish Professional Football League (SPFL), and the Northampton Saints’ premier rugby union team. However, they had a good time collaborating with W88 mobile.
Barry Webber, Commercial Director at Crystal Palace, stated, “Cinch is a well-established, family-friendly, and instantly recognizable brand across the UK and beyond. This relationship is just another indication of the club’s off-the-field development.
“This is a fascinating time for our relationship to begin. As we approach our eleventh consecutive season in the Premier League with a squad brimming with international talent, Cinch continues its incredible development and innovation in the automotive industry. We expect to assist each one in achieving our aims.”
Chairman of Cinch’s owner, Constellation Automotive Group, Avril Palmer-Baunack, remarked, “This new alliance will further boost our progress in the UK automobile market. We expect to work accompanying the clubs, supporters, and local community throughout the upcoming season and have great aspirations for the club, the same as W88.”