Changing Trends of Product Packaging in the USA

In this guide, we are going to discuss the changing and updated trends of personalizing product packaging. We will start to cover all the information from very basic. So, even a new entrepreneur can understand that how to select custom product packaging for their items. It’s quite obvious that every good need some packaging box for it whether it’s a physical or digital product. If you are going into a restaurant and order a pizza then no one is going to give you this pizza directly in your hand. Instead, they will place the pizza in a box and then they will hand it over to you. Similarly, when you buy any digital product like DVD, it’s also packed in a special box that can prevent it from damages and scratches.

Here I will repeat again that product packaging is mandatory for you and if you have the option of customization that’s even better. I hope that after reading the above information, you can understand the importance of product packaging for your business. But, it’s not the end. Let us explain to you another scenario.

I am sure that you have seen the branded boxes. I mean that the boxes that are printed with the company logo, slogan, and other vital information to attract people towards their product. These are called custom printed boxes as you have manually placed artwork on the boxes. These boxes are also known as branded boxes as it represents your brand. This is a new marketing method and strategy that is now followed by the companies.

Some Factors to Check before Finalizing Your Product Packaging:


The category of the stock is the foremost factor that you should consider before ordering your product packaging. Most of the retail products are packed using cardboard stock. But, it’s not a hard and fast rule. For example, vape pen boxes will have a different stock as compared to the product that has a heavyweight. So, you can shortlist a stock after analyzing your product. An easy way to do this task is to contact any good packaging company and give them enough information about your product. They will give you some good options in terms of stock. In this way, even a layman can select a stock as per his/her desire.

Size and Style:

Size and style is the 2nd factor in our checklist. When you have finalized your stock then it’s time to select a suitable box style. Let us clear the confusion of size first. Just put a scale near your product and take sizes of the product in length, width, and depth. The final outcome is the size of your product. Now, you are open to choose from the snug and loose-fitting.

For the factor of style, you can ask a custom packaging company to provide you a box style chart. Some of the people who already have ample knowledge of packaging usually know about their style too. The most common styles that are used in the market of USA are Straight Tuck End, Reverse Tuck End, Sleeve/Match, Roll End Tuck, 2 Piece, 3 Piece, and Bakery style. A majority of the people can go with these styles. You can find these styles on any search engine in the images section to get a more clear view of the situation. There are some other options in terms of style too. But, we can’t cover all of them in a single piece of post. But, we have covered some of the styles that are used by the majority of people in the USA.

The Conclusion Part:

We have covered some basic information about personalized product packaging. Personally, I like to use sleeve and tray style boxes for most of my products. Maybe you have a different mind and opinion. While for the stocks, cardboard and Kraft are my favorite options. I hope you have got some unique information from this post that will help you to select product boxes for your business.

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Christophe Rude

Christophe Rude

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