SEO (Search Engine Optimization) is the core or integral of digital marketing and is very important for content creators and website owners. Still, many content creators struggle a lot with this digital marketing practice. They have a good collection of their work but barely get any traffic. Well, what’s the benefit of writing a fantastic blog if no one could ever see it?
People conduct millions of searches every day regarding a product or a service and these searches are often the primary source of organic traffic for brands and marketing channels. If your page does not land on top of the results for these searches, then they are probably never going to make any substantial profit for you.
SEO is that one skill that could perhaps help you to improve the visibility and rank of your webpages and gain good traffic, resulting in various benefits like revenue and image building. Fortunately, there are multiple SEO online courses available today on the Internet. Many of these courses are offered free of cost, and their time range varies from as little as 8 hours to up to 6 months.
About 64% of the marketing organizations have already invested their time in learning SEO and other digital marketing techniques. These courses offer complete grooming starting from the scratch. So let’s read more about what SEO is and how you can easily learn it online.
What is SEO?
SEO stands for Search Engine Optimization, which is a practice of increasing the visibility of the website or a webpage.
- When people search for a particular product or service in Google, Bing, or other search engines, it is SEO which decides the rank of different results popping up.
- The sites that have better rank on the search engine result page (SERP) gain more attention and are able to attract more customers and thus traffic.
- The search engines use “bots” to collect information by crawling through different web pages, followed by indexing them. After a thorough analysis, the bot identifies which page is more relevant and thus accordingly they are ranked on the SERP.
- By learning SEO techniques, you learn how to make the content of your article better along with technical stuff, so that it ranks at a higher position. This directly relates to increasing the revenue generated by incoming traffic.
- SEO, when done correctly, can help brands stand above others as a trustworthy company and also improve the user’s experience with the brand or the website.
How Can I Learn SEO Courses Online?
There are negligible degree courses being offered for SEO in a full-fledged manner by institutes. Thus, everyone resorts to joining an online certification by various educational websites like Simplilearn, Semrush, Moz, Udemy, etc. These websites have their own niches, like Semrush Academy is one of the best free platforms, Moz is good for beginners, Yoast is good for bloggers, Hubspot is good for marketers, and so on.
We are listing below some of the best courses which you can pursue to learn SEO online easily. These are also categorized as paid and unpaid courses.
Top Free Online SEO Courses
One should consider starting with the free SEO courses, as they help to get a basic understanding and also provide room for your curiosity to evoke. Some of the best free courses are mentioned below.
| Course Name | Course Provider |
| The Beginners Guide to SEO – Ranking and Traffic Through SEO | Moz |
| SEO Certification Course | Hubspot Academy |
| Advanced Search Engine Optimization Program | Simplilearn |
| Search Engine Optimization (SEO) Specialization | Coursera |
| SEO Training Course by Moz | Udemy |
| SEO for Beginner | Great Learning |
| Welcome to SEO Unlocked | Neilpatel.com |
| On-Page and Technical SEO Course | Semrush Academy |
| SEO Foundation | LinkedIn Learning |
Top Paid Online SEO Courses
Once you have a basic understanding, you can take up the paid advanced and training courses to learn and improve the SEO skill. These courses cover essential material ranging from basic to advanced SEO.
| Course Name | Course Provider | Course Fees |
| SEO Essential Certification | Moz Academy | $595 |
| DistilledU SEO 101 | DistilledU | $40 per month |
| Advanced Search Engine Optimization Certification Training | Simplilearn | ₹15,999 |
| Online SEO Training | Yoast | $89 |
| The SEO Playbook | RobbieRichards | $497 |
| SEO Training | The Blueprint Training | $19,999 |
Which are the Best SEO Topics to Learn Online?
Some of the basic topics that are always included in an SEO course and should be preferred by candidates are mentioned below.
What is SEO?
- All the courses will start with this topic to give a basic idea about what SEO actually is, dealing with its basic fundamentals.
- You’ll learn the definition with examples, the importance of SEO, what is organic traffic, etc.
How Search Engines Work?
- SEO is all about building the site in a way that the search engines understand what the website is trying to communicate. Therefore it is very important to understand how a search engine works and the factors they focus on to rank the website.
- This topic will introduce you to the processes like crawling, indexing, and ranking.
- It’ll also focus on various other factors that could help to improve the ranking.
SEO in Digital Marketing
- SEO is important to gain organic traffic and thus is important in digital marketing.
- This topic will introduce you to Technical SEO, On-Page SEO, Content SEO, Off-Page SEO, Local SEO, Mobile SEO, e-Commerce SEO, etc.
SEO Processes
- There are 250+ SEO ranking factors to consider while optimizing a website.
- It will include factors based on 3 main processes: Technical SEO, On-page SEO, and Off-Page SEO.
Keywords
- Everything in SEO starts with a keyword so this topic will help you understand the importance of keywords and how to do keyword research through various tools.
- It will teach you the skill to target the right keyword for your content.
Measuring SEO Performance
- An SEO campaign needs to be analyzed to understand whether the campaign is hitting its target or not.
- This topic introduces the two important tools: Google Search Console and Google Analytics.
SEO is a skill that is important if you are a content creator, marketer, or entrepreneur. You may have no technical knowledge about SEO, but believe us, anyone can learn it for their own benefit, that too very easily from online courses. So do not wait and enrol in an online SEO course today itself.
