It hasn’t been easy for many businesses to navigate through the difficult times brought on by the worldwide pandemic. Many have been forced to scale down and some have been forced to close their doors for good. Those that had the opportunity to pivot to an online business model were able to remain open and others found additional products and services to offer that kept revenue coming in and allowed them to operate.
Pandemic or not, it’s important to always be forward-thinking and come up with different strategies to help grow your business. Business owners that are proactive and always thinking ahead are more likely to survive economic downturns and situations that are out of their control. While overall the pandemic has been a disaster for most businesses, some have experienced massive growth during the past year.
This was done with a mix of determination and pure creativity. Whether the economy is booming and healthy, or we are faced with a global disaster, there are things you can do as a business owner to drive interest and sales. Here are a few simple suggestions that you should consider.
Identify Add-On Services and Products: When Fanatics, the maker of sports uniforms saw sales drop they started to manufacture masks at their facility. They donated a lot to front line workers but also offered consumers the ability to purchase masks featuring their favorite sports team. This allowed them to keep their staff working and revenue coming in.
Be Human: During difficult times you need to make sure your customers know you care. Doing so makes them more loyal, and you will see them purchase more from you. Add a little personal note on your website to show your visitors you care.
Broadcast Discounts: If sales are down, get an irresistible offer out there. Discount codes work great, so be sure to send them to your email list and send them out across all of your social media profiles.
Email and SMS Marketing: If sales are down, get your offers in front of your customers. Email and SMS is a great way right now with so many people working from home. They are attached to their phones from the moment they wake up to the moment they go to sleep.
While these are all great tips that work for a wide range of businesses, you can never learn enough. Below you will find an infographic that features ten brilliant business minds, who each share a valuable tip to help you grow your business.
When you take advice and learn from successful business owners that constantly think outside of the box, you can discover creative ways to grow your own business. There is no strategy that will work for every business model or industry, so you need to constantly come in contact with ideas and then tweak them to best benefit your own business.
See what these experts have to say, and find some helpful tips that you can use in your own business. You should be able to come away with some great insight and ideas that you can put to work immediately.