Did you know an arcade acts as a gold mine for attraction and a fantastic source of income to the owner? With some improvement in ideas, the arcade can drive more business, thus generating revenue. The biggest arcade in Singapore has cooperated with various ideas to increase and maximize the revenue generated from the business.
This article discusses various ways of increasing the revenue from arcades.
1. Email marketing
Most of the arcade owners increase the revenues from the business by ensuring most of their customers visit more frequently and refer to new customers. For the customers who visit frequently, the management can get their emails when visiting the arcade. After which they build an extensive email list, where they can quickly contact the customers regularly. Furthermore, they can advertise special deals, discounts, and events to the customers. Thus the customers are notified about the events and deals at the arcade, making them walk in more frequently and even tag friends, thus increasing the revenue.
2. Social media
With the current trend, social media is essential in any form of business that needs to reach many people. Arcades are not different; the biggest arcade in Singapore has marketing managers who create the presence of the arcade on various social media platforms. Facebook, Twitter, or Instagram accounts connecting with the customers ensures that most individuals exactly get to know the arcade, the location, and the services the arcade offers. Thus this will attract more individuals to the arcade.
3. Birthday parties
Singapore’s biggest arcade becomes attractive, with its features, games offered, and the prices set for their services. This attraction makes most parents opt for holding their kids’ birthday parties at the arcades. When most people conduct parties at the arcade it attracts more people; thus, they get to play the various games during this time. The more players play the different games available, the more revenue the arcade generates because the players are charged money before playing any game.
4. Retail
Most arcades in Singapore are integrated with other businesses, so yours is not an exception. To increase the revenue from your arcade, you can integrate it with other businesses. For example, if you have an extra space like a room, you can open a section to sell retail items. These items that enable you to get much revenue in an arcade section are equipment like boutique toys and playing equipment. The customers at the arcade may purchase these products, thus increasing the revenue of the particular arcade.
5. Foods and drinks
When customers play the games for long, they need to sip a drink or take something to kill their hunger. Most arcades have a section in the building where the customers take some food and drinks. Remember, before engaging in this business; you need some special permits from the authorities. After acquiring and starting these food services, you will get an extra penny for the arcade.
The bottom line
In any arcade set up, you will need to look for ways to increase the revenue from the business.
Singapore’s biggest arcades use a few ideas to increase the revenue from the business. The ideas above will help increase the revenues by keeping up with competition from other businesses.