So, you’re starting a start-up. That’s great! But now, you need to figure out what software you need to help make your start-up successful. Whether you’re selling flowers or footwear, we can guarantee the software will be required at some point in your entrepreneurial journey.
You can’t run a business without great software!
With that in mind, we’ve put together a list of what we believe to be the best software for start-ups, ranging from spreadsheets to marketing and sales.
First on our list is a true essential, the most used business software in the world. Microsoft Excel. This software is a true workhorse, handling everything from complex calculations to organizing data. If you’re starting a business, chances are you’ll need to use Excel at some point to manage your accounts.
The free version, Google Sheets, is similar to Excel, but it’s free to use and cloud-based, meaning you can access it from anywhere.
Another essential piece of software for start-ups is customer relationship management (CRM) software. This software helps businesses manage their customer relationships, including sales and marketing data. A CRM system can be a great way to track your customers and interactions with them.
As a start-up, you’ll be looking for software that can help you promote as well as run your business. This is where sales and marketing software comes in.
In this section, we’ll cover three key areas. PPC, SEO and social media. These are the main channels businesses use to generate sales and enquiries online.
The most common PPC software that you will come across is Google Ads. Google Ads is a powerful tool that allows businesses to place ads on Google.com and millions of other websites across the web.
SEO software helps businesses improve their visibility in search engine results pages (SERPs). The goal of SEO is to get your website to rank higher in SERPs for relevant keywords, which will result in more traffic to your website. There are a number of different SEO software programs on the market, but our top pick is Moz Pro.
Finally, social media software. Social media is a great way to connect with customers and promote your business. The most popular social media platforms for businesses are Facebook, Twitter and LinkedIn. There are a number of different social media software programs on the market, but our top pick is Hootsuite.
Hootsuite provides users with a single platform to manage all their social media accounts in one place.
We’ve only covered a tiny fraction of the software available to businesses. The software you choose for your start-up will depend on a number of factors, such as what type of business you’re running and what your budget is.
When choosing software for your start-up, it’s important to consider what your specific needs are and how the software can help you meet those needs.
We hope you found this article helpful. If you have any questions, feel free to reach out to us on social media or via our website.