A customer is likely to land more on the homepage than any other page. The homepage is one of the most crucial elements of any eCommerce page.
When the customer visits an eCommerce store, they will continue their shopping experience from the homepage. If they do not like the homepage, it is very unlikely for them to come back.
The homepage should consist of all information like what the website does, what the products are and what to expect from them. Furthermore, it gives a thorough insight into the products and helps to overcome the clutter.
What are the critical factors for homepage design?
Including too many details on your homepage can have a negative impact. This site provides a complete guide to how to implement the homepage.
Whenever optimizing the homepage, it is crucial to check out the basics. Some of the common features that you need to look forward to for a solid homepage design of your Magento website include the following:
While this may initially not appear to be important, the header is a significant factor to consider. The header itself should describe what the website is about. Furthermore, the header should also pave the way for navigation and search. Implementing these two basic aspects in the website can be helpful.
Navigation is one of the essential parts of the website. The homepage should contain a navigation part so that the customers can easily find out what they’re looking for. Furthermore, it is also necessary to browse from a wide range of products. If your website has too many products, an easy navigation page can be of great help.
Furthermore, the navigation page must be optimized to fit the requirements of users. It should contain details about whitespaces and borders so that it appears visually appealing.
Customers always search for the products. Therefore, it is advisable to provide them with the search option. The best practice to obtain is to narrow down the choices. Furthermore, a search button query can be of great help.
No customer will want to enter a comprehensive query to get the product of their choice. The best thing to do is provide the customers with search suggestions. Moreover, guiding the customers to search for their choice of products can be of great help.
Footer is another important element of the Magento website. Whenever implementing the practice, it is necessary to be careful with what you’re doing. While you may think that footer isn’t important, it is. Most people pay special attention to the footer.
Many customers visit the footer page to get the shipping policy, company details, and more. Therefore, it is essential to add a footer. Furthermore, you can also add some extra details such as security, awards, and customer engagement to draw the user’s attention. You can also include a CTA for your newsletter.
While you may want the website to light up, the best practice to ensure the best is to keep it minimalistic. It is necessary to implement the website carefully to get all the details. Moreover, if you want higher engagement, you need to operate it accordingly.