Best practices for website footer design

There are practically no limits for the footer. Any data can be located here: contacts, maps, search, and more. Even this modest (compared to the home page or site header) section has its strengths.

The footer usually contains a concentrate of benefits. Along with boring but vital information. We are talking about a different kind of Therm of use, privacy policy, and consent to the processing of personal data. Without this, most modern sites cannot exist at all: there is a prescription of the law.

What are the tips for designing a website? As part of the publication, we will not distinguish between information about content and design. They depend on each other directly. Content is always determined by the type of site (you must agree that a promo site and an online store require completely different basements), the specifics of the business and target audience, the goals and wishes of the owner.

Sitemap

The sitemap is one of the ffooter examples, which contains a list of all pages, acts as an assistant for search engine algorithms. And for lost users. It can be placed in the footer, then all pages are easily indexed.

Copyright

The obligation of citizens to respect copyright is spelled out in the Civil Code. However, it does not hurt to remind once again. And about under what conditions the content can (or cannot) be used, and what threatens copyright infringement.

Terms of use

The owner of the web resource is obliged to convey this information to the visitors. But in the main sections, it is usually not placed.

Contacts

The contact information for the organization should always be available to the user as one of the website footer examples. This is an important part of the sales funnel. In order not to force a person to search the entire site in search of a section, the link is placed both in the main menu and in the footer.

Road map

It also creates additional convenience for the user, increases loyalty, and has a positive effect on the formation of trust. It is especially important for companies whose location is closely related to their activities.

Feedback

Each user must be provided with the opportunity to quickly obtain information – ask a question, clarify the price. You cannot force the guest to look for options for contacting the manager. These footer ideas are increasingly being placed in multiple locations where they are particularly important and visible.

Site search

Especially relevant for large resources, portals, online stores. Where there is a lot of content, you need to provide the visitor with easy access to it. The search string is usually placed in the header.

Calls to action in all their manifestations

It’s one of the best website footers. CTA calls should be visible, moderately bright, but not annoying. There are many suitable places for their placement – service pages or ordering goods. But duplicating a call to action in the footer is more than appropriate.

Useful links

With the help of the footer, you can additionally remind about any important section by placing a link to it. Users are used to the fact that the footer helps navigation. Especially if what you are looking for is not found in the main menu.

Social buttons

Connecting a website to social media communities is a significant part of online social marketing. It’s among the most successful footer ideas. Nowadays, social media buttons are increasingly placed in more visible blocks of the site, as the role of SMM is growing.

Link to section “About us”

For online stores, for example, it is more important to present the product to the buyer more favorably than to occupy the best places with a link to the “About Us” page. Some firms are so modest that they see no point in creating a separate page at all.

Subscriptions

The logic here is the same as with the social media buttons. If a person leaves, then you need to attract his attention in all possible ways. For example, tell him why he should subscribe to your newsletter, how it will be useful. And provide a registration form.

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Christophe Rude

Christophe Rude

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