Design thinking has been around for a while and for many people, it’s been the primary way to design their websites and digital products. It focuses on the user and understanding their needs while shaping your website experience. However, design thinking can also be used when thinking about your overall brand and strategy – and here’s why you should consider that approach.
It relies on emotions more than data
Quantifying everything about your brand is a nice, scientific way of running a business. You know how many visitors you get, what your conversion rate is, and how much revenue is there at the end of the day. But as you probably know, raw data on its own doesn’t tell a very good story.
Instead, design thinking focuses on emotions. It focuses on the way the customers perceive your brand and empathizes with them. Design thinking makes you look at your product and offering from your customers’ perspective, forcing you to think beyond numbers when making strategic decisions. Once you’re in the same mindset as your customers are, you can have a clearer vision of how to finalize and market your product.
It minimizes risks
Perhaps the biggest benefit to envisioning how a user interacts with your product and brand is thinking about all the possible scenarios that may happen. Once you start prototyping your product, brainstorming the different ways to present yourself as a brand, and thinking about the different reactions that you may get from your target audience, you’ll also come up with the different ways in which your customers could react to your brand. In the long run, you’ll effectively minimize risk because you’ll know all the possible (negative) outcomes that can happen once you launch or update your brand design.
Especially if you’re just launching, there is a huge risk involved at the very beginning. Before plunging into the market, design thinking allows you to capture different scenarios and reactions and launch risk-free.
It focuses on the solution rather than the hard sale
At the very core of each brand is the desire to make a profit, and that’s perfectly fine. However, it shouldn’t be your primary goal because it will force you to take shortcuts and make decisions that benefit you instead of the end-user.
Design thinking puts the user/customer in the very center and finds different ways to solve their problem. The solution is at the core of your brand and instead of finding ways to maximize profit, design thinking pushes you to create a better solution. Through continuous testing, you are guided to the best solution possible. In the end, this leads to a better brand and more profit.
Design thinking is much more than a fancy buzzword used by today’s startups. It’s a radical way of thinking that puts the focus of your brand on your customers. This not only ensures a better, more likable brand, but also ensures that you’re creating a high-quality product that will endure the test of time.
Petra Odak is a Chief Marketing Officer at Better Proposals.
10 Things to Discuss Before Hiring a Web Development Company from Ukraine
Finding a developer or a team of coders might be really challenging. The niche is really competitive, and a lot of new agencies are appearing. And it is not that easy to tell which enterprise is worthy of your attention and which agency has hired only beginners and should not be trusted with complicated tasks.
If you have been looking for coders for your web project or an app, you can consider a development company from Ukraine since this country is home to tens of thousands of highly professional coders and IT professionals. In this post, we will list the ten most essential questions to be discussed with a web dev company from Ukraine (well, and not only from Ukraine).
#1. Where can I see the apps you’ve already created?
First, you should ask where you can see the apps/web products that the developer has already created. Often, development companies keep an online portfolio available on their website for potential clients to view. Importantly, it demonstrates that the company is transparent with its customers.
In addition, a company’s application portfolio is a great way to measure its performance. By looking at their previous projects, you can get an idea of the features, designs, and industries they have worked with. With this understanding, it’s one of the surest ways to determine if you’ll get a good return on your investment. So always ask where you can see the apps and products they’ve already created.
#2. What developer tools do you use?
Also, it’s crucial to ask what developer tools they use. Many innovative tools have been created to help mobile app developers deliver their apps quickly and reliably. Some platforms can also make it easier to scale as the customer base grows.
For example, many robust development enterprises use JFrog Docker Registries to manage development, vulnerability analysis, artefact flow control, and distribution. With this tool, they can create a fully automated Docker push pipeline. This allows them to advance their Docker images to the next stage of development only if they pass certain quality assurance checks. Importantly, this provides a more reliable, proven product for your end users. In addition, JFrog’s Docker registries are highly scalable, allowing your business to grow.
#3. How can you improve my interface?
Moreover, ask how a potential development team can make your UX stand out. With over 2 million apps on the market, you need an app with an exceptional layout. Indeed, it should be designed to engage users and improve their experience. Of course, the design should also match your company’s corporate message, colour scheme, and aesthetics.
This is a great time to address any specific features you’re looking for in your app. Remember, different designs attract and retain specific audiences. Of course, different developers also have different approaches to UI/UX design. Therefore, it is essential to ask how they can make your app/ web project stand out in the market.
#4. How are you managing the deployment process?
Additionally, you should also ask your prospective developer if they manage the deployment process. Ideally, you should look for a dev company that can get your app approved by iOS, Android, and other third-party app stores.
This is crucial so your users can download your app. If only the developer delivers the application files to you, you may not be following the proper launch procedure. In addition, developers sometimes offer help in selling your app in the appropriate category. In general, a team that has experience with the end-to-end deployment process is generally a more reliable option.
#5. Can I check a list of current and past clients?
Next, you should ask for a list of past and current clients. Importantly, these customers can serve as valuable references to verify that developers actually created the apps and web products they claim to have worked on.
Additionally, this checking allows you to ask how reliable, responsive, and driven your future developers are. For example, you might ask whether the company met delivery deadlines and stayed within budget. Notably, development companies can only offer recommendations that have a positive opinion of them. So, you should also do your homework and try to find out independent reviews online. Luckily, nowadays, it is almost impossible to hide problems with reputation.
In addition to the above five questions, we also recommend asking the following questions:
#6. Have you got in-house specialists, or do you outsource their services?
#7. Do you mind adapting your working schedule (for the team that will be working for us) so that they are working during our working hours? Is your team ready for overtime hours in case of an emergency?
#8. What are the main values of your company?
#9. Do you provide other services except for development?
#10. What are the rates for non-standard tasks and requirements?
Why do these questions matter?
Before hiring a development company, especially if it is an agency from another country, it is crucial to not only determine its professionalism but also find out if your values and opinions on the cooperation coincide. So, try to evaluate professionalism by asking for a portfolio of successful projects and looking for feedback and testimonials from clients. Be sure to check social media to get a full picture of the way a company works and serves its clients.
All in all, development companies from Ukraine have already managed to gain a positive reputation and recognition in the IT niche worldwide. So, if you are looking for an agency for your development tasks, considering Ukrainians will bring you certain additional benefits like budget-friendly rates, the devotion of the specialists to their work, and flexibility concerning the terms of cooperation and even rates. A lot of American and European companies have already outsourced dev services from Ukrainian companies, and they have not regretted it.
Five Ways to Take Care of Your Hearing Before It’s Too Late
Your hearing is one of the most vital senses you have. It’s an incredible way to communicate with others and understand the world around you. However, if you refuse to take care of your hearing, you could experience a sudden loss much earlier than expected.
Clean Your Ears Safely
Your ears are self-cleaning organs, which means you don’t need to do much to keep them in perfect condition. If you do want to remove a bit of excess wax, make sure you do so carefully, as you could damage your eardrum by using the cotton swabs. For best practice, we recommend you visit a professional or use ear wax removal solution over the course of a few days.
Visit Your Audiologist on a Regular Basis
Nobody will be more equipped to help you with your hearing than a professional audiologist. Whether you’re in need of a regular check-up or in search of some reasonably priced hearing aids, they are on hand to help you. Loss of hearing can worsen as you get older, so make sure to schedule visits more frequently as the years go by. The sooner you identify a hearing issue, the higher the chances that you will be able to treat it.
Wear Protection in Loud Environments
We all enjoy a motor vehicle race or live concert every once in a while. However, these extremely loud environments can do some serious damage to our hearing. If you do plan to attend one of these events, make sure to bring some high-quality ear plugs that will protect your hearing from these dangerous decibel levels. If you don’t have any to hand, ask staff at the event and they will most likely have a pair of standard earplugs for guests.
Listen to Music at a Safe Level
We’re all guilty of turning the volume of our favourite song all the way up. However, you shouldn’t listen to your music loudly on a regular basis as you could risk developing a hearing issue. We recommend the 60/60 rule. This involves listening to your music through headphones at 60% volume for no longer than 60 minutes a day.
Keep Your Ears Dry
If you’re an avid swimmer, you should ensure that you dry your ears gently but thoroughly after being in the water. Excess water found in the ear canal could lead to a potential infection. If you feel like you may have some water trapped in your ear, tilt your head to the side and try to shake the water out.
Once you’ve damaged your hearing, it’s very difficult to get it back to its prior state. That’s why prevention is always key. Hopefully, this article has given you plenty of guidance as to what you should and shouldn’t do whilst taking care of your hearing. If you follow our tips and keep your auditory health in top shape, you’ll be hearing like a youngster for years to come.
What Are the Advantages of Pinhole Cameras?
A pinhole camera is a type of camera in which light passes through a small hole and is recorded. The disadvantage of using this kind of camera is that it has a small aperture and is therefore not suitable for taking pictures of moving objects. It also requires a longer exposure time. However, this can be overcome by trial and error.
Advantages of Using Pinhole Cameras
The image produced by a pinhole camera is very dim, because the hole is so small. Because of this, it can only produce a faint image in very dark conditions. Another advantage of a pinhole camera is that it doesn’t need a flash to take pictures. The pictures can be taken in extremely dim conditions, such as in a dark room. Because of this, a pinhole camera is a good option for those who want to take pictures of nature or other things that are difficult to photograph. And if you use Zoomable Pinhole Camera Lens, you’ll find the real taste of your snap.
The pinhole camera can be as small as a thimble or as large as a room. The film used can be 4×5 or even larger. If the film is 4×5, the pinhole camera will produce a 4×5 print without the use of an enlarger. However, if you want to make prints bigger than 4×5, you’ll need to buy a bigger pinhole camera.
The first advantage is that a pinhole camera doesn’t need a lens. It’s a light-tight box that features a tiny hole instead of a conventional lens. The photo produced by a pinhole camera has an infinite depth of field and is free of image distortion.
Easy to use
A pinhole camera is the easiest type of camera to use in dark rooms. A pinhole camera works by letting light shine through a small hole, and a flashlight outside the box shines light through it. The beam will then vary in intensity and direction. This way, the light can be adjusted to show the objects in a different way. So, if you want to have the best one, pick Pinhole Pro X.
Another advantage is the portability of a pinhole camera. One can easily carry it around in a pocket and use it to capture images. Pinhole cameras are also cheaper than regular cameras and are often used for emergency situations. You can find them online at many online retailers. So, if you’re thinking of buying a pinhole camera, don’t forget to check out the many advantages of these cameras.
Another advantage of a pinhole camera is that it can be a one-of-a-kind camera. Its basic design is a box with a pinhole opening in one end and a piece of photographic paper or film wedged in the other end. A cardboard flap with a tape hinge can be used as the shutter, or you can use a sewing needle to punch or drill a pinhole in a thin piece of aluminum or tin foil.
7 Interesting Places to Visit in Scotland When Travelling for Work
When travelling for work, it’s important to experience the different places and cultures that your destination has to offer. And Scotland is a great place to visit for this – not only because of its rich history, but also its stunning scenery. From the ancient and mystical Outlander locations to the wild and rugged coastline, Scotland has a lot to see and explore. So if you’re planning a business trip to this beautiful country, make sure to include these 7 interesting places in your itinerary!
Whether you’re a fan of the TV show Outlander or enjoy beautiful architecture, Midhope Castle is definitely worth visiting. This castle was used for filming the show and is also located in Edinburgh – one of Scotland’s most famous cities. If history fascinates you, then Midhope Castle is an excellent place to visit as it features richly decorated rooms from the Middle Ages and stunning views of Edinburgh and surrounding areas.
Dalhousie Castle is a must-see for any tourist visiting Edinburgh. This medieval castle is perfect for exploring the city and its surrounding area – it’s close by! It has a rich history dating back to the 12th century and features some beautiful architecture, making it one of the most popular attractions in Scotland. If you’re looking for an outdoor adventure, then hiking at Loch Katrine or climbing Ben Nevis are great options!
Orkney is an incredible place to visit – whether you’re in the mood for relaxation on the beach, exploring sweeping landscapes, or delicious seafood. With ferry rides easily accessible from mainland Scotland and plenty of places to stay in stylish accommodation, it’s a great option for visitors of all budgets. Amongst the many highlights worth mentioning are Kirkwall – one of Scotland’s oldest towns and home to its famous cathedral – as well as Stornoway and Baltra beaches. If historical tourism is your thing, then don’t miss checking out Urquhart Castle or Ness of Brodgar Stone Circle!
Isle of Skye
If you are looking for a place to visit in Scotland that offers stunning views and is also historical, then the Isle of Skye should definitely be on your list. Not only is it home to some beautiful landscapes, but it’s also where part of the Book of Kells was created. If history isn’t your thing, take a look at some other places like Loch Lomond or Glencoe that are worth visiting in Scotland. And if you’re an avid fan of the TV series “Starz” – don’t forget to visit the filming locations in Scotland!
Highland Folk Museum
If you’re a fan of historical fiction, then the Highland Folk Museum is worth visiting in Scotland. This place showcases traditional Scottish clothing, music and dance, as well as exhibiting exhibits on the history of fishing and farming in the highlands. It’s an amazing place that will leave you amazed! If Outlander is your favourite show, then make sure to visit the Highland Folk Museum while in Glasgow – it is said that fans of this popular series feel like they are part of the episode when they are there.
This historic site is said to be haunted by the spirits of those who died in the battle. You can also explore Edinburgh Castle and Stirling Castle while you’re there. The Battle of Culloden was one of the bloodiest battles in British history, and it left a lasting impression on Scots. If scaring your enemies is what you’re looking for, then this might just be the place for you!
Ardnamurchan Peninsula is a place of great beauty and adventure. Whether you are interested in the many Highland Games and whisky tours that are available or simply want to take in the stunning lochs and beaches, this area has something for everyone. And if you’re looking for an epic location to shoot your next movie scene, Ardnamurchan is definitely it!
How to find a place to stay in Scotland while visiting for business?
When travelling to Scotland for business, the best option is to consider the location and type of accommodation that you’ll need. For instance, if you’re looking for a place to stay in Edinburgh or Glasgow, it’s best to look for places that are near attractions (like the Edinburgh Castle or the Museum of Modern Art), public transportation (like the Edinburgh subway), and restaurants. Another great option is finding accommodations through booking websites like Rentospace.com.
When searching through these websites, filter your search by location (Edinburgh or Glasgow) to find the perfect place to stay. One way to find a place to stay in Scotland is through Airbnb. This website allows people to rent out rooms or entire homes for short-term periods to long-term periods. Make sure to research different properties before booking to get the best deal. Finally, always search for places near attractions, public transportation, and restaurants to have the best time while visiting Scotland for work.
If you’re travelling to Scotland for work, don’t forget to check out some of the most interesting places in the country! If you’re travelling to Scotland for work, don’t forget to check out some of the most interesting places in the country!
Top Strategies for Small Business Success
The benefits of being an entrepreneur are numerous. First and foremost, owning a modest internet business, like an online casino UK business, enables you to increase your income. You have total control over your firm’s operations as a business owner. You have complete discretion over where and when you work.
Discovering a small business concept that works for you is the first step on the adventure: entrepreneurship. Here is a collection of startup business ideas for small businesses to serve as motivation.
Ideas for a small business based on a passion
What do you like best? Which is it—cosmetics, food, clothes, or hair products? You need to know routinely what you enjoy to start a business. If you lack the funds to launch a physical store, you might want to think about launching an online business instead.
You only need to create a product page and conduct thorough research to be successful.
Looking for fresh information
You must first conduct your research before forming a corporation. Learn as much as you can about the products you wish to sell. You ought to be able to quiz yourself on the concepts of your small business to see how well you understand them.
The second thing you need to know is where you can acquire your goods and their supply and demand. Finally, look at your budget and decide where you can set aside money for your idea for an online business.
Make sure you’re targeting the proper clients.
Small business startup ideas are sure to cross your thoughts when considering them. On the other hand, knowing who and where your consumers are is essential to your company’s success.
You need this if you’re attempting to develop a concept for an online business. You must consider if your products will appeal to a certain age group, or even a particular ethnic group, in light of the advent of social media.
Organize the blueprint
After you’ve finished your research, you should present a small business feasibility study to others. By initially trying to sell to your friends and family, you might have a soft opening to evaluate the success of your marketing plan.
As an internet entrepreneur, you must use various social media platforms to grow your network.
Strength of a network
Put on a pleasant smile and speak in an appealing tone while you market your goods to the general population. This is also a critical phase in starting a business. You can be sure that, as a result, those who purchase your goods will aid in spreading the news about your success, which all started with a few small business ideas.
Once your business is up and running, keep going. Continue learning and enlarging your social network. Purchase more and better items to sell, and remember that your perseverance will be rewarded in the long term.
To sum up
You can see where these small business ideas may take you. You may start a business at a physical location or online by following these steps. Never underestimate the value of discipline and perseverance.
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