What are Amazon Coupons?
These coupons are similar to the newspaper coupons you receive in the mail. Amazon coupon deals are considered a great way for customers to save money on products. When a product is enabled, Amazon coupons appear as a button under the list price of that product. Customers can purchase a coupon with just a click.
In addition to being directly discounted on an item list, coupons from sellers with the best performance are visible on Amazon’s original coupon pages, where customers can “clip” and save the discounts that are most binding on them.
Why use Amazon coupons?
Paying for coupons through Amazon is primarily for advertising an item, as it increases the likelihood that a customer will purchase something from your store. The more customers redeem your coupons, the more they sell, and the more you sell, the higher you will rise in Amazon’s rankings, which will lead to more sales.
How can you enable coupons?
To enable coupons in standalone lists, you’ll need to go to Amazon’s Window Center, click the Ads tab, and scroll through the dropdown menu until you find the word “coupons.” From there, you can search and add SQs or ASINs to the products you want to apply coupons to.
Amazon has two different types of coupons that you can offer as a seller:
Coupons that give customers a set percentage of their purchase.
Coupon deals give customers a set amount of dollars outside of their purchase.
Sellers are allowed to set a discount price on items that range from a minimum price to 5-80%. Other than that the coupons are fairly flexible: you can customize each coupon you create by setting the amount of the coupon you are discounting, the amount of your maximum spend, and the date you want it to expire.
Once you enable a coupon in your account, customers will see a button below the list price of your product so they can claim a discount on that product. For Prime users, the button will be green.
How can you maximize your return on coupons?
You will find that there are two different types of Amazon coupons, one is a dollar-off coupon and the other is a percentage-off coupon. You will want to determine which increases the chances of a customer claiming it.
The dollar-off coupon is often the most attractive for buyers, called Jungle Scout, especially for small discount items, because it allows the customer to quickly see how much money they will save without one percent of the item price.
Conversely, even a mandatory substantial percentage-discount can drive a lot of sales. You only need to experiment with two to find out which ones your customers like.
Final Thought
Amazon coupon is an interesting thing that most customers want to have. It helps them to get something with discount. We try to discuss in detail Amazon coupons and why customers want to have them. Hope this small effort will help you to get an overall idea about Amazon coupons. If you have any other questions then you can comment to us. We will surely try to answer you. Thank you all.
